Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Download or read book A Research Agenda for Political Demography written by Sciubba, Jennifer D. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how demographic dynamism continues to shape the character of societies, this forward-looking Research Agenda offers insights into how the human population has undergone fundamental demographic shifts, and the impact these have had on how we organize ourselves politically, the design of our economic systems, and even our societal relationships.
Download or read book A Research Agenda for Critical Political Economy written by Bill Dunn and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forward thinking and provocative, this Research Agenda demonstrates different approaches to the field from experts focusing on global and local, and historical and contemporary issues. Eminent global scholars examine a diverse selection of interdisciplinary themes, raising questions surrounding future research, offering examples and linking the theory to its implications for practice and policy.
Download or read book A Research Agenda for Geographies of Slow Violence written by Shannon O’Lear and published by Edward Elgar Publishing. This book was released on 2021-06-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Agenda highlights how slow violence, unlike other forms of conflict and direct, physical violence, is difficult to see and measure. It explores ways in which geographers study, analyze and draw attention to forms of harm and violence that have often not been at the forefront of public awareness, including slow violence affecting children, women, Indigenous peoples, and the environment.
Download or read book A Research Agenda for Neoliberalism written by Kean Birch and published by Edward Elgar Publishing. This book was released on 2017-09-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an ever-expanding variety of perspectives on the concept of neoliberalism, it is increasingly difficult to identify any commonalities. This book explores how different people understand neoliberalism, and the contradictions in thinking of neoliberalism as a market-based ethic, project, or order. Detailing the intellectual history of ‘neoliberal’ thought, the variety of critical approaches and the many analytical ambiguities, Kean Birch presents a new way to conceptualize contemporary political economy and offers potential avenues for future research through a judicious exploration of ‘neoliberal’ practices, processes, and institutions.
Download or read book A Research Agenda for Sustainable Consumption Governance written by Oksana Mont and published by Edward Elgar Publishing. This book was released on with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book A Research Agenda for Experimental Economics written by Chaudhuri, Ananish and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by well-established researchers in behavioural economics, this Research Agenda illustrates the application of incentivised decision-making experiments, highlighting how this can add a new and novel dimension to social science research. Informative and timely, it explores how experiments are being used by pioneers in a diverse range of fields when research questions may not be amenable to field studies, vignettes or surveys.
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Download or read book A Research Agenda for Transport Policy written by John Stanley and published by Edward Elgar Publishing. This book was released on 2019 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has an opinion on transport: it significantly affects daily lives. This book highlights key transport opportunities and challenges, and identifies research requirements to inform policy discussion and support better societal outcomes. It does this by scanning across modes, continents, technologies and socio-economic settings, looking for common threads, points of difference and opportunities to make a difference. The book should appeal to prospective post-graduate students, professionals in transport and related fields, and those interested in better places and good discussions.
Download or read book A Research Agenda for Management and Organization Studies written by Barbara Czarniawska and published by Edward Elgar Publishing. This book was released on 2016-08-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and organizing are now central phenomena in contemporary societies. It is essential they are studied from a variety of perspectives, and with equal attention paid to their past, their present, and their future. This book collects opinions of the trailblazing scholars concerning the most important research topics, essential for study in the next 15–20 years. The opinions concern both traditional functions, such as accounting and marketing, personnel management and strategy, technology and communication, but also new challenges, such as diversity, equality, waste and cultural encounters. The collection is intended to be inspiration for young scholars and an invitation to a dialogue with practitioners.
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Research Agenda for Social Entrepreneurship written by Anne de Bruin and published by Edward Elgar Publishing. This book was released on 2019 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades social entrepreneurship has grown in energy and impact as entrepreneurial spirit has increasingly turned to finding solutions for social, cultural and environmental issues. As social entrepreneurship has grown in popularity, so too has its academic study. A Research Agenda for Social Entrepreneurship brings together contributions from developing paths in the field to signpost the directions ahead for the study of social entrepreneurship.
Download or read book A Research Agenda for Entrepreneurship Policy written by David Smallbone and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes the case for a change in the research agenda on entrepreneurship policy. An exemplary group of authors addresses the agenda for entrepreneurship policy researchers, policy makers and practitioners in the field. A key theme is the importance of context, which is particularly marked where policy transfer is attempted.
Download or read book Agenda Setting written by James W. Dearing and published by SAGE. This book was released on 1996-08-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.
Download or read book MEDIA AND POLITICAL MARKETING written by Dr. ANJU ELIZABETH CHERIAN and published by Book Rivers. This book was released on 2022-05-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: India's democracy certainly faces many challenges; even after that our country remain as robust and proud democracy. The modern political marketing landscape provides myriad opportunities to connect with the potential voters and shape their opinion favourable to the oncerned political parties. Political parties adopt various marketing strategies and other judicious tactics to improve their vote share and also to control the media- the fourth wheel of democracy. In this book, authors are making an earnest attempt to unfold the various marketing strategies adopted by the different political parties, the role of media in promoting/demoting the political party, perception of voters towards the various election strategies and media – the main player during the elections. In the era of post-truth discourse, this book will be an eye-opener for the various political parties, media and voters. The book also deals with the functions, approaches and more over the various marketing strategies like STP, SOSTAC and 7P’s in political marketing.
Download or read book Data Driven Personalisation in Markets Politics and Law written by Uta Kohl and published by Cambridge University Press. This book was released on 2021-07-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
