Download or read book A Requiem for a Brand written by Pradeep Chandra and published by Roli Books Private Limited. This book was released on 2011-04-06 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.

Download or read book Requiem for a Dream written by Hubert Selby and published by Open Road Media. This book was released on 2011-12-13 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale of four people trapped by their addictions, the basis for the acclaimed Darren Aronofsky film, by the author of Last Exit to Brooklyn. Sara Goldfarb is devastated by the death of her husband. She spends her days watching game shows and obsessing over appearing on television as a contestant—and her prescription diet pills only accelerate her mania. Her son, Harry, is living in the streets with his friend Tyrone and girlfriend Marion, where they spend their days selling drugs and dreaming of escape. When their heroin supply dries up, all three descend into an abyss of dependence and despair, their lives, like Sara’s, doomed by the destructive power of drugs. Tragic and captivating, Requiem for a Dream is one of Selby’s most powerful works, and an indelible portrait of the ravages of addiction. This ebook features an illustrated biography of Hubert Selby Jr. including rare photos from the author’s estate.

Download or read book Requiem for a Family Business written by Jonathan Guinness and published by Pan Macmillan Adult MM. This book was released on 1998 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 200 years the Guinness company had been run by the Guinness family. In 1985, the Distillers' Company sought a friendly merger with Guinness; however, the company was now led by Ernest Saunders. This book tells the story of boardroom battles and criminal trials.

Download or read book A Requiem for Boon written by Ed Kurtz and published by Crossroad Press. This book was released on 2022-02-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The epic saga of Boon Angchuan ends— —but not before she finally finishes her bloody quest. Edward Splettstoesser and Liliana Contreras have been on the trail together for the better part of a decade, searching for their long-lost friend Boon. After so many dusty miles and bitter disappointments, they finally track her down to a Wyoming prison and begin hatching plans to break her out. But all hell breaks loose, and in the middle of the pandemonium is “the Frenchman,” one Emile Champlain, who may very well hold the long-sought secret of what truly happened to Boon’s mother, Pimchan. The chase is on, from the Wyoming State Prison to a hellish confrontation at a cattle ranch, ultimately leading them to the frozen, far-flung Alaskan and Western Canadian wildernesses in the throes of the Gold Rush. There, Champlain holds court over his ill-gotten fiefdom and awaits the final showdown with the wildest woman in the west. The explosive conclusion to the Boon Trilogy, A Requiem for Boon is her biggest, bloodiest, and most consequential adventure yet, where the fates of her and her dearest friends all hang precariously in the balance.

Download or read book The Book of Franza and Requiem for Fanny Goldmann written by Ingeborg Bachmann and published by Northwestern University Press. This book was released on 2010-08-31 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: These two fragments of novels, Ingeborg Bachmann's only untranslated works of fiction, were intended to follow the widely acclaimed Malina in a cycle to be entitled Todesarten, or Ways of Dying. Although Bachmann died before completing them, The Book of Franza and Requiem for Fanny Goldmann stand on their own, continuing Bachmann's tradition of using language to confront the disease plaguing human relationships. Through the tales of two women in postwar Austria, Bachmann explores the ways of dying inflicted upon the living from outside and from within, through history, politics, religion, family, gender relations, and the self.Bachmann's allegiance to the twin muses of memory and history, as well as her perception of fascism as not being limited to the context of the war but also existing within the intimate relations of everyday life between husbands and wives, brothers and sisters, psychiatrists and patients' are supremely evident in The Book of Franza. Here, Bachmann follows a woman who escapes from a sanitorium and, after years of silence, sends her brother a cryptic telegram. Rightly suspecting that she has fled her sadistic husband -- a renowned Austrian psychiatrist whose intimate relations have merged with his studies of concentration camps -- her brother finds her in their childhood home. Together they travel to Egypt, where Franza slowly begins to regain her bearings. But Franza's desire to cleanse herself by journeying into the heart of the desert's void ends in tragedy, as she becomes the victim of a horrible act of violence.Unlike Franza, who attempts to flee her past but fails, the heroine of Requiem for Fanny Goldmann makes no attempt to escape her history. Thisnovel tells of the demise of a Viennese actress who is manipulated by a younger, ambitious playwright to advance his career. Deception follows disloyalty; the final treachery comes when the playwright portrays her in a novel, which secures his fame and, in Fanny's eyes, robs her of her future. Caught in a perpetual stasis, Fanny suffers in total obscurity, as her present is stolen from her as well.Whether analyzing the place where the self begins and the power of history ends or the ways in which women are forced to be complicit in their mistreatment at the hands of men, Bachmann's critical approach to the human psyche is unparalleled. Mesmerizing and profound, The Book of Franza and Requiem for Fanny Goldmann constitute the final evidence that Ingeborg Bachmann is the most important female German-language writer of the postwar period.

Download or read book Requiem for an Assassin written by Barry Eisler and published by Penguin. This book was released on 2007 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blackmailed by a rogue CIA operative to carry out three assassinations or see his best friend murdered, reluctant killer-for-hire John Rain struggles with numerous moral dilemmas as well as his growing certainty that the operative is hiding a more sinister agenda. 125,000 first printing.

Download or read book The Battleship Yamato written by Yoshida Mitsuru and published by Naval Institute Press. This book was released on 1988-12-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly detailed tribute to the legendary Yamato is now back in print by popular demand. Equipped with the largest guns and heaviest armor and having the greatest displacement of any ship ever built, the Yamato proved to be a formidable opponent to the U.S. Pacific Fleet in World War II. This classic in the Anatomy of the Ship series contains a full description of the design and construction of the battleship including wartime modifications, and a career history. This is followed by a substantial pictorial section with rare onboard views of Yamato and her sister ship, a comprehensive portfolio of more than 600 perspective and three-view drawings, and 30 photographs. Such a handsome and thorough work is guaranteed to impress modelmakers, ship enthusiasts, and naval historians.

Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

Download or read book Family Wars written by Grant Gordon and published by Kogan Page Publishers. This book was released on 2010-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies. Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world, showing how family in-fighting has threatened to bring about their downfall. Whether it's the Redstone's courtroom battles or the feud over Henry Ford's reluctance to let go of the reigns, the book reveals the origins, the extent and the final resolution of some of the most famous family feuds in recent history. Names you'll recognise include: the Gallo Family; the Guinness story; the Pathak family; and the Gucci family. An astonishing exposé of the way families do business and how arguments can threaten to blow a business apart, Family Wars also offers valuable advice on how such problems can be contained and solved.

Download or read book Design for Business written by Doctor Gjoko Muratovski and published by Intellect Books. This book was released on 2014-06-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

Download or read book The Global and Local Appeal of Kneehigh Theatre Company written by Catherine Trenchfield and published by Cambridge Scholars Publishing. This book was released on 2022-07-25 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Kneehigh Theatre Company’s notions of “Brand Kneehigh”, discussing how their theatrical style enjoyed local and global appeal, in relation to theories of globalisation, localisation and cultural exchange. It defines Kneehigh’s theatrical brand, indicating Cornish cultural identity as a core component in conjunction with international influences. By looking at the history of this company, the book’s analysis of key productions reflects on qualities attributed to “Brand Kneehigh” and considers the ‘local’ and ‘global’ nature of their work. The selection and review of productions examined here reveals the changes and reinventions Kneehigh have undergone to incorporate shifting interests and socioeconomic engagements. This book explores Kneehigh’s ambitions to establish themselves as a company delivering material that is ‘popular’ in appeal, meeting the needs of a Cornish (local) community and an international (global) audience. However, tensions working between local and global interests are also exposed, with an investigation into Kneehigh’s own cited solution: their self-created performance space, the Asylum.

Download or read book The Risky Business of Education Policy written by Christopher H. Tienken and published by Routledge. This book was released on 2021-09-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Risky Business of Education Policy focuses commentary and analysis on some of the most pressing policy challenges facing public school educators and those invested in a healthy, vibrant public-school system. The book shares insights and makes recommendations from leading scholar-practitioners, namely from educational leadership and science education, on ways to ponder, navigate, and challenge serious policy issues. The chapters present important policy topics and critical analysis of the topics from the authorial perspective of experienced educators leading the preparation of future school leaders and teachers. Through fast paced, user-friendly chapters, contributors grapple with an education reform policy issue of the day, reflecting what is contentious territory while wading through it. These educational researchers also make evidence-informed practical recommendations for educators and policymakers on how to better approach the policy challenges presented, so public education can be improved for all children. Each chapter contains stimulating ideas, useful information, and practical tips for school practitioners, higher education faculty, and constituent groups.

Download or read book Food Marketing and Selling Healthy Lifestyles with Science written by Lauren Alex O'Hagan and published by Taylor & Francis. This book was released on 2024-09-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.

Download or read book Sustainable Business written by Helen Kopnina and published by Taylor & Francis. This book was released on 2023-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. Fully updated for the third edition to take into account recent developments and trends, such as the climate emergency, COVID-19, and supply chain sustainability, this textbook introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption, and economic growth. It discusses realistic ways forward, in particular, the circular economy and Cradle to Cradle frameworks. The book is both a theoretical and a practical study guide for undergraduate and postgraduate students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation, and human rights. This textbook is essential reading for students of business, management, and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, and end of chapter summaries.

Download or read book Maschinen f r die Oper Der Komponist Max Brand written by Elisabeth Schimana and published by Hollitzer Wissenschaftsverlag. This book was released on 2016-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Als Zeitgenosse von Arnold Schönberg und Kurt Weill war Max Brand eine Figur zwischen Spätromantik, Futurismus und aufbrechendem Elektronikzeitalter. Der Kulturbruch durch die Nationalsozialisten, vor denen er ab 1937 aus Wien floh und schließlich in Rio de Janeiro landete, setzte einer viel versprechenden Karriere als Opernkomponist ein Ende. 1940 siedelte er sich in New York an, wo er seinen Visionen einer elektronischen Musikmaschine für die Bühne nachging. Viele Versuche führten nicht weiter, einer davon war ein optischer Synthesizer mit selbstgezeichneten Kurvenformen, schließlich das Moogtonium, ein an das Mixturtrautonium Oskar Salas angelehnter, von Robert A. Moog gebauter Synthesizer. Die Entwicklungsarbeit an der Maschine zog sich viel zu lange hin, sodass Brand seinen Traum, ein elektronisches Ein-Mann-Orchester für die Opernbühne zu haben, nie realisieren konnte. 1975 kehrte er nach Österreich zurück, wo er in Langenzersdorf lebte und 1980 verstarb. As a contemporary of Arnold Schönberg and Kurt Weill, Max Brand was a figure shaped by late romanticism, futurism, and the early electronic age. The cultural upheaval caused by the Nazis, from whom he fled from Vienna to Rio de Janeiro in 1937, put an end to a very promising career as an opera composer. In 1940 he settled in New York, where he worked to realize his visions of an electronic music machine for the stage. There were many attempts, which all fell short, one of these was an optical synthesizer with waveforms he drew himself, and finally the Moogtonium, a synthesizer based on Oskar Sala's Mixtur-Trautonium and engineered by Robert A. Moog. But development took much too long, and Brand was never able to fulfill his dream of an electronic one-man-orchestra for the opera stage. In 1975 he returned to Austria, where he lived in Langenzersdorf until his death in 1980.

Download or read book Voices of Guinness written by Tim Strangleman and published by Oxford University Press. This book was released on 2019-05-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a workplace where workers enjoyed a well-paid job for life, one where they could start their day with a pint of stout and a smoke, and enjoy free meals in silver service canteens and restaurants. During their breaks they could explore acres of parkland planted with hundreds of trees and thousands of shrubs. Imagine after work a place where employees could play more than thirty sports, or join one of the theater groups or dozens of other clubs. Imagine a place where at the end of a working life you could enjoy a company pension from a scheme to which you had never contributed a penny. Imagine working in buildings designed by an internationally renowned architect whose brief was to create a building that "would last a century or two." This is no fantasy or utopian vision of work but a description of the working conditions enjoyed by employees at the Guinness brewery established at Park Royal in West London in the mid-1930s. In this book, Tim Strangleman tells the story of the Guinness brewery at Park Royal, showing how the history of one plant tells us a much wider story about changing attitudes and understandings about work and the organization in the twentieth and early twenty-first centuries. Drawing on extensive oral history interviews with staff and management as well as a wealth of archival and photographic sources, the book shows how progressive ideas of workplace citizenship came into conflict with the pressure to adapt to new expectations about work and its organization. Strangleman illustrates how these changes were experienced by those on the shop floor from the 1960s through to the final closure of the plant in 2005. This book asks striking and important questions about employment and the attachment workers have to their jobs, using the story of one of the UK and Ireland's most beloved brands, Guinness.

Download or read book If I Were Boss written by Anthony Di Renzo and published by SIU Press. This book was released on 1997-11-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony Di Renzo makes available for the first time since their original publication some eighty years ago a collection of fifteen of Sinclair Lewis’s early business stories. Among Lewis’s funniest satires, these stories introduce the characters, themes, and techniques that would evolve into Babbitt. Each selection reflects the commercial culture of Lewis’s day, particularly Reason Why advertising, self-help manuals, and the business fiction of the Saturday Evening Post. The stories were published between October 1915 and May 1921 (nine in the Saturday Evening Post, four in Metropolitan Magazine, one in Harper’s Magazine, and one in American Magazine). Because some things have not changed in the American workplace since Lewis’s day, these highly entertaining and unflinchingly accurate office satires will appeal to the fans of Dilbert and The Drew Carey Show. In a sense, they provide lay readers with an archaeology of white-collar angst and regimentation. The horror and absurdities of contemporary corporate downsizing already existed in the office of the Progressive Era. For an audience contemplating the death of the American middle class, Lewis’s stories provide an important retrospective on earlier times and a preliminary autopsy on the American dream. Appearing just in time to celebrate the seventy-fifth anniversary of the publication of Babbitt, this collection rescues Lewis’s best early short fiction from obscurity, provides extensive information about his formative years in advertising and public relations, and analyzes both his genius for marketing and his carefully cultivated persona as the Great Salesman of American letters.