Download or read book A Practical Approach to Marketing Management written by Kujnish Vashisht and published by Atlantic Publishers & Dist. This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.
Download or read book Blanding s Practical Physical Distribution written by Warren Blanding and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea for this Handbook dates back more than a dozen years, to the time when I was commissioned by The Mason and Dixon Lines to develop a handbook that would be useful both to their own people and to their shippers in understanding and applying the basic principles of the then-emerging management science of physical distribution management. Then as now, there were several excellent textbooks in the field. But they were written primarily for classroom use, for persons who would be entering careers in the field at a later date. And there was virtually nothing for the working manager or manager-to-be. Thus we saw the need for a hands-on, practically-oriented guide to physical distribution management, written mainly in non-academic language and supplement ing rather than duplicating the excellent existing coverage of inventory theory, queueing and,other textbook subjects. Bear in mind that the times were quite different, back then. The Na tional Council of Physical Distribution Management (NCPDM) had been in existence barely two years, and had fewer than 200 members. Indeed, there were probably not 100 persons in the country who had the title "Distribution Manager" after their names. Today, of course, the NCPDM has over 2,000 members and the distribution manager title is widely used and recognized. In fact, many who hold the title today were recipients of the original Mason and Dixon materials back then, and quite often car ried the time-honored title of "Traffic Manager.
Download or read book From Product Description to Cost A Practical Approach written by Pierre Marie Maurice Foussier and published by Springer Science & Business Media. This book was released on 2006-04-04 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cost estimating is a powerful tool in industry and business. Anyone involved in cost estimating will find this book extremely useful because of the real life examples, which mean they can use the information in real situations immediately.
Download or read book A Practical Guide for Policy Analysis written by Eugene Bardach and published by CQ Press. This book was released on 2019-07-30 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a wise and engaging how-to guide that meets the central challenge of policy analysis: combining scientific evidence and social goals to craft practical, real-world solutions." —Thomas S. Dee, Barnett Family Professor of Education, Stanford University Drawing on more than 40 years of experience with policy analysis, best-selling authors Eugene Bardach and Eric M. Patashnik use real-world examples to teach students how to be effective, accurate, and persuasive policy analysts. The Sixth Edition of A Practical Guide for Policy Analysis presents dozens of concrete tips, new case studies, and step-by-step strategies for the budding analyst as well as the seasoned professional.
Download or read book A Bibliography of Research Papers in Transportation Traffic Distribution Management written by Paul E. Jamison and published by Washington : Traffic Service Corporation. This book was released on 1968 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book BASICS OF DISTRIBUTION MANAGEMENT written by SATISH K. KAPOOR and published by PHI Learning Pvt. Ltd.. This book was released on 2003-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept. The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management.
Download or read book Understanding Government Budgets written by R. Mark Musell and published by Routledge. This book was released on 2009-09-10 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Budgets in the United States follow rules of presentation and use terms that make sense to few outside the world of government finance. Moreover, practices vary widely among the thousands of governments in the country, between federal, state, and local levels. Understanding Government Budgets offers detailed explanations of each of the different types of information found in budgets, featuring annotated examples from both state and local budgets, as well as the budget of the federal government. It stresses that the choices made about format and organization influence the story a budget tells about government. The goal of the book is to make the format of budgets and the information they contain accessible and understandable, helping users make better sense of government and its performance. Perfect for undergraduate or graduate level courses in budgeting and public administration, Understanding Government Budgets also makes a useful guide to budgets for the average citizen with an interest in how government operates or journalists writing about it.
Download or read book Database Management System DBMS A Practical Approach written by Rajiv Chopra and published by S. Chand Publishing. This book was released on 2010 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books on Database Management Systems (DBMS) are available in the market, they are incomplete very formal and dry. My attempt is to make DBMS very simple so that a student feels as if the teacher is sitting behind him and guiding him. This text is bolstered with many examples and Case Studies. In this book, the experiments are also included which are to be performed in DBMS lab. Every effort has been made to alleviate the treatment of the book for easy flow of understanding of the students as well as the professors alike. This textbook of DBMS for all graduate and post-graduate programmes of Delhi University, GGSIPU, Rajiv Gandhi Technical University, UPTU, WBTU, BPUT, PTU and so on. The salient features of this book are: - 1. Multiple Choice Questions 2. Conceptual Short Questions 3. Important Points are highlighted / Bold faced. 4. Very lucid and simplified approach 5.Bolstered with numerous examples and CASE Studies 6. Experiments based on SQL incorporated. 7. DBMS Projects added Question Papers of various universities are also included.
Download or read book Database Management System DBMS A Practical Approach 5th Edition written by Chopra Rajiv and published by S. Chand Publishing. This book was released on with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book, now in its Fifth Edition, continues to discuss the principles and concept of Database Management System (DBMS). It introduces the students to the different kinds of database management systems and explains in detail the implementation of DBMS. The book provides practical examples and case studies for better understanding of concepts and also incorporates the experiments to be performed in the DBMS lab. A competitive pedagogy includes Summary, MCQs, Conceptual Short Questions (with answers) and Exercise Questions.
Download or read book Sales and Distribution Management written by S.L. Gupta and published by Excel Books India. This book was released on 2009 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.
Download or read book Analysis for Planning Programming Budgeting written by Mark Alfandary-Alexander and published by . This book was released on 1968 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Raising Successful Children A Practical Guide for Parents written by Yumeko Ichinose and published by Yumeko Ichinose. This book was released on 2024-08-19 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parenting is one of the most challenging and important tasks in life. This ebook is specifically designed to provide practical guidance for parents in helping their children achieve success in various aspects of life. In this ebook, you will find effective strategies for: - Defining Success: Understanding and setting the right standards of success for your family. - Debunking Success Myths: Avoiding unnecessary pressure and recognizing the true needs of your children. - Building Positive Habits: Teaching social skills, financial literacy, and a growth mindset. - Leveraging Role Models: Identifying and utilizing the positive influences from family and community. - Facing Unique Challenges: Tackling specific issues such as overscheduling, burnout, and other challenges. Each chapter is enriched with detailed sub-chapters that discuss important topics such as the importance of emotional support, the impact of books on child development, and how to teach independence and responsibility. With a comprehensive and empathetic approach, this ebook serves as a guide that not only provides theory but also practical solutions that can be applied in everyday life. Make this ebook your loyal companion on the journey to raising successful, happy, and independent children. Get this ebook now and take the first step towards your children's success!
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2016-04-14 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book The Handbook of Logistics and Distribution Management written by Alan Rushton and published by Kogan Page Publishers. This book was released on 2000 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world in plain language. Illustrated throughout, this second edition includes new chapters on areas previously not covered, such as: intermodal transport; benchmarking; environmental matters; and vehicle and depot security.
Download or read book Measuring Supply Management s Budget Effects written by Anna Quitt and published by Springer Science & Business Media. This book was released on 2010-09-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on practice-oriented and practice-relevant research methods, Anna Quitt, designs an integrated process for measuring supply management’s budget effects and develops Return on Spend as an innovative financial effectiveness indicator.
Download or read book Marketing Information Guide written by and published by . This book was released on 1954 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Controller s Handbook written by Sam R. Goodman and published by Irwin Professional Publishing. This book was released on 1978 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
