Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Download or read book Social Media for Academics written by Diane Rasmussen Neal and published by Elsevier. This book was released on 2012-08-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. No other book exists that assists academics in learning how to use social media to benefit their teaching and research The editor has an extensive background in social media teaching, consulting, research, and everyday use All the contributors come to the book with a common goal, from various expertise areas and perspectives
Download or read book Social Media Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
Download or read book Going Social written by Terrace Crawford and published by Barefoot Ministries of Kansas City. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrace Crawford helps uncover reasons ministry leaders may resist the use of social media and dispels some of the myths surrounding it. With short, accessible chapters, Going Social: A Practical Guide for Church Leaders provides a step-by-step guide to getting started, crucial insights to help you develop an effective social media strategy, and gives real-life examples of ministries and leaders who are using media in powerful ways.
Download or read book Communicating Your Research with Social Media written by Amy Mollett and published by SAGE. This book was released on 2017-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Download or read book Social Media for Government written by Gohar F. Khan and published by Springer. This book was released on 2017-02-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.
Download or read book Marketing the Gospel written by Chirnus Isidore and published by . This book was released on 2019-07-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, "Marketing the Gospel: A Practical Guide to Social Media Evangelism is replete with practical ideas for the aspiring social media evangelists. Whether you already have an online presence for your church or ministry or are in the process of creating one, this book will equip you with the techniques and tools needed to develop an online presence that will draw people of all ages to the fold of God. This is a must-read for anyone who's desirous of fulfilling their God-given mandate to share the gospel with all the world and making a positive impact on the world through social media.
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by CQ Press. This book was released on 2017-07-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Winner of the 2017-2018 Park Writing Award A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Download or read book Putting Social Media to Work written by Gemma Reucroft and published by . This book was released on 2015-04-29 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has the power to change everything. It is simply that impactful. How we communicate and collaborate. How we lead and how we learn. How we engage and communicate with the people that work for us and buy from us. How we do the day job. Who has power. Who is considered to be a leader. How and where we do the work that we do. We live in an increasingly open and transparent world. Social media offers greater opportunities to rethink some of the old ways of working than organisations have had before. This book will explain why understanding social and getting social is important for individuals and organisations alike, and why, whatever your personal perspective on all things social media, you cannot ignore it. The authors share their own experiences of what social has done for them professionally, and will give you some ideas on how to implement social for you or where you work. How to build your business case, how to overcome the obstacles of implementing social, and managing both the practicalities and the myths. This is the social world. Are you ready?
Download or read book Embracing Social Media written by Kristin Magette and published by Rowman & Littlefield. This book was released on 2014-12-08 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems. A compelling case for why social media matters to schools Understanding the risks and fears of social media in schools Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system Examples of how social media can be used in the classroom for teaching and learning Best practices for using social media as a communications tool Specific strategies for managing challenging situations on social media
Download or read book Social Media Marketing Strategy Workbook written by James Smith the Business and published by . This book was released on 2020-04-18 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing Strategy WorkbookSocial Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.
Download or read book Mobile and Social Media Journalism written by Anthony Adornato and published by Routledge. This book was released on 2021-07-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample assignments. The book’s Twitter account (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism) share the latest industry trends and offer tips for teaching the topic.
Download or read book Social Media Law for Business A Practical Guide for Using Facebook Twitter Google and Blogs Without Stepping on Legal Land Mines written by Glen Gilmore and published by McGraw Hill Professional. This book was released on 2014-10-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
Download or read book Understanding and Using Social Media on College Campuses written by Brandon C. Waite and published by Rowman & Littlefield Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications.
Download or read book Online public relations written by David Phillips and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introducing Instagram written by Herman J Allan and published by Herman J. Allan. This book was released on 2021-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ✅✅✅ Get a 55% discount NOW for BookStores, DON'T miss this opportunity! ✅✅✅ Instagram is the fastest-growing social network in the world! Users flock to the site thanks to its simplicity... Introducing Instagram is here if you're ready to get acquainted with this platform! While other social platforms are declining in popularity, Instagram is hotter than ever―and shows no signs of cooling off any time soon. Instagram is a channel that smart marketers can't afford to avoid, it's not just users that are flocking to the site! You'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers. Whatever your current Instagram skill-level, there's always somewhere new to take you're the story (of your business)... ✅✅✅ Get a 55% discount NOW for BookStores, DON'T miss this opportunity! ✅✅✅
Download or read book Social Media GPS written by Rachel Bjerstedt and published by Createspace Independent Pub. This book was released on 2011-10-23 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been wandering aimlessly on Facebook, Twitter, YouTube or LinkedIn, then slam on the brakes and turn around. It's time to enter a new destination. Social Media GPS is the must-have guide small business owners need to easily navigate and successfully journey through the world of free online marketing. Buckle up, take the social media wheel and hold on tight as the knowledgeable team at Marketplace Maven offer small business owners beginner how-to's as well as smart marketing strategies for the more seasoned social media travelers.
