Download or read book A Network Marketing Case Study Under the Consumer Protection Act 2008 written by Oriane Steton Chetty and published by . This book was released on 2019 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Get Away with Murder in Marketing Forensic Marketing written by D. Anthony Miles and published by Archway Publishing. This book was released on 2020-10-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Download or read book Marketing Case Studies in Emerging Markets written by Dilip S. Mutum and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Legality of Network Marketing in India written by Dr Gopalam Sultania and published by BFC Publications. This book was released on 2023-12-08 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the legal intricacies of India's dynamic network marketing industry with this expert guide. From historical context to regulatory compliance, this book provides essential insights for entrepreneurs, distributors, and legal professionals. Real-world case studies and ethical considerations make it a must-read for those seeking success and compliance in the MLM landscape. Get ready to navigate the network marketing terrain in India with confidence and clarity.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book A Lawyer s Case for Network Marketing written by Pamela Barnum and published by Bookbaby. This book was released on 2017-12-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking new book, former federal prosecutor Pamela Barnum investigates the often-criticized and misunderstood profession of network marketing. She combines insight learned from twenty years in the criminal justice system with observations made as a professional network marketer. The information is delivered with the wit and humor you would expect from someone who transitioned from a career of Breaking Bad to a profession focused on Breaking Busy, and will provide you with a path to the freedom to build your own career. Is the life you're living worth the price you're paying? Before network marketing, Pamela Barnum's resounding answer was "no". At the time, she was working more than sixty hours a week as an attorney prosecuting drug dealers. She had given up her career as an undercover police officer to get married and start a family. She thought working as a lawyer would be a more family-friendly job. It turns out she had simply traded one demanding career for another. When a friend introduced her to network marketing, she did what her extensive experience in the criminal justice system taught her to do - she investigated. She thought it was one of those 'pyramid schemes' and set out to prove it. This book details what countless hours of research and years of personal experience reveal about network marketing. If you are a network marketer, or someone who is interested in learning more, this book is a compass that will help you find the truth. Find out: ? What network marketing is and whether it is a viable business opportunity for you. ? How the law applies to network marketing. ? What it takes to be successful with network marketing. ? Why a skeptical lawyer left her career to pursue the profession of network marketing. ? What to look for in a network marketing company.

Download or read book The Law and Economics of Enforcing European Consumer Law written by Franziska Weber and published by Routledge. This book was released on 2016-03-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the internet age, the need for effective consumer law enforcement has arguably never been greater. This timely book is a comparative law and economic analysis of the changing landscape of EU consumer law enforcement policy. EU member states are moving away from purely public or private law enforcement and now appear to be moving towards a more mixed approach, not least due to European legislation. This book reflects on the need for and creation of efficient enforcement designs. It examines the various economic factors according to which the efficiency of different enforcement mechanisms can be assessed. Hypothetical case scenarios within package travel and misleading advertising, dealing with substantial individual harm and trifling and widespread harm are used to illustrate various consumer law problems. Design suggestions on how to optimally mix enforcement mechanisms for these case scenarios are developed. The findings are then used as a benchmark to assess real life situations in countries with different enforcement traditions - the Netherlands, Sweden and England. The book is of value to both researchers and policy-makers working in the area of consumer protection.

Download or read book Consumer Protection in E Retailing in ASEAN written by Huong Ha and published by Business Expert Press. This book was released on 2021-01-13 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. While many sectors have been badly affected by the COVID-19 pandemic, e-retailing is one of the booming sectors during this period. Actually, the e-retailing sector was already booming even before the global pandemic. Although e-retailing offers many opportunities for businesses and consumers, there are several issues associated with e-consumer protection. This book examines how consumers are protected on the online marketplace in the context of ASEAN countries. Specifically, this project: (i) Discusses the six issues of e-consumer protection (e.g., information about transaction, product quality, privacy, security, redress, and jurisdiction); (ii) Examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and (iii) Proposes a multi-sector governance framework for e-consumer protection. Three short case studies on Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are also included to illustrate how well-known e-retailers protect their e-customers. Overall, this book is interdisciplinary, including research on consumer protection, governance, management, and policy/regulation. It provides sources of information and knowledge which focus on both theoretical and practical aspects of e-consumer protection in ASEAN countries. Also, the roles from different sectors are examined to produce comprehensive findings and analysis of the governance process.

Download or read book International Research in Social Human and Administrative Sciences XII written by Assoc. Prof. Dr. Emre Akcagündüz and published by EĞİTİM YAYINEVİ. This book was released on 2023-04-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mobile Computing and Wireless Networks Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-09-30 with total page 2351 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a wireless society, one where convenience and accessibility determine the efficacy of the latest electronic gadgets and mobile devices. Making the most of these technologies—and ensuring their security against potential attackers—requires increased diligence in mobile technology research and development. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and Applications brings together a comprehensive range of voices and research in the area of mobile and wireless technologies, exploring the successes and failures, advantages and drawbacks, and benefits and limitations of the technology. With applications in a plethora of different research and topic areas, this multi-volume reference work benefits researchers, service providers, end-users, and information technology professionals. This four-volume reference work includes a diverse array of chapters and authors covering topics such as m-commerce, network ethics, mobile agent systems, mobile learning, communications infrastructure, and applications in fields such as business, healthcare, government, tourism, and more.

Download or read book Smart Analytics Artificial Intelligence and Sustainable Performance Management in a Global Digitalised Economy written by Pallavi Tyagi and published by Emerald Group Publishing. This book was released on 2023-05-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid 19 pandemic has created chaos in the business world and forced leaders to rethink their operational status quo. Balancing the physical and virtual spaces of the global digital economy has called for additional support from data-driven technologies like smart analytics and artificial intelligence.

Download or read book Pharmacy Practice and the Law written by Richard R. Abood and published by Jones & Bartlett Learning. This book was released on 2019-01-18 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ninth Edition of the best-selling text, Pharmacy Practice and the Law goes beyond preparation for the board exam, helping students understand and critically analyze the law that governs both the profession and the products they distribute. The Ninth Edition continues to include the most up to date federal, legal, regulatory, policy developments, as well as new developments to various medical/pharmaceutical programs. Challenging, open-ended discussion questions and edited cases are included in every chapter to facilitate discussion and critical thinking. Critical issues are discussed in non-legal, easy-to-understand language. Pharmacy Practice and the Law, Ninth Edition is the most comprehensive and engaging resource for teaching the facts of federal pharmacy law and for encouraging critical thinking and analysis on the issues.

Download or read book E Commerce Adoption and Small Business in the Global Marketplace Tools for Optimization written by Thomas, Brychan and published by IGI Global. This book was released on 2010-01-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.

Download or read book ICTR 2018 International Conference on Tourism Research written by Dr Minna Tunkkari-Eskelinen, JAMK University of Applied Science Jyväskylä, Finland and published by Academic Conferences and publishing limited. This book was released on 2018-03-22 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Tourism Research (ICTR 2018) which is being hosted by JAMK University of Applied Sciences, Jyväskylä, Finland on 23-24 March 2018.

Download or read book Mobile Payments Consumer Policy and the Law written by Nwanneka V. Ezechukwu and published by Taylor & Francis. This book was released on 2023-03-17 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile technology offers an innovative and cost-effective channel for delivering a range of financial services, including mobile payments. In some jurisdictions, mobile payments simply provide a convenient option for facilitating payment transactions. In other jurisdictions, mobile payments are viewed as potentially transformative because they present an opportunity to expand access to financial services. However, as with other innovations, mobile payments raise consumer protection concerns and require robust regulatory mechanisms to address such concerns. Against this backdrop, the book adopts a typology of consumer policy tools which can be used to address the identified consumer concerns. This typology guides the enquiry into the existing consumer protection frameworks applying to mobile payments in selected jurisdictions (Canada, Kenya, and the United Kingdom). The main objective of this endeavour is to identify best practices that national authorities seeking to leverage mobile payments and similar innovations can emulate. This book will be of interest to policymakers, regulators, industry stakeholders, students, and scholars interested in the regulation of innovative financial services, particularly from a consumer protection perspective.

Download or read book Consumer Protection Automated Shopping Platforms and EU Law written by Christiana N. Markou and published by Routledge. This book was released on 2019-09-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consumers shop online. In particular, they automate certain crucial tasks inherent in the ‘shopping’ activity, thereby relieving consumers of having to perform them. These are shopping agents (or comparison tools) and automated marketplaces. It scrutinizes their underlying processes and the way they serve the consumer, thereby highlighting risks and issues associated with their use. The ultimate aim is to ascertain whether the current EU regulatory framework relating to consumer protection, e-commerce, data protection and security adequately addresses the relevant risks and issues, thus affording a ‘safe’ shopping environment to the e-consumer.

Download or read book Service Excellence in Tourism and Hospitality written by K. Thirumaran and published by Springer Nature. This book was released on 2021-01-20 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.