Download or read book A Network Approach to International Project Marketing written by Henrikki Tikkanen and published by . This book was released on 1998 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Oxford Handbook of Project Management written by Peter W. G. Morris and published by Oxford Handbooks Online. This book was released on 2011-02-10 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook presents and discusses leading ideas in the management of projects, drawing on the insights of over 40 scholars to chart the development of the subject over the last 50 years as an area of increasing practical and academic interest. It is intended for those interested in the research issues underlying project management.

Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Download or read book Network Development in International Project Marketing and the Impact of External Facilitation written by and published by . This book was released on 1995 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Extending the Business Network Approach written by Peter Thilenius and published by Springer. This book was released on 2016-04-30 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.

Download or read book International Project Marketing written by Derek Miles and published by International Labour Organization. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Network Approach in Strategic Management Emerging Trends and Research Concepts written by Beata Barczak and published by Cognitione Foundation. This book was released on 2021 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: PURPOSE: The analysis of the literature shows that the attempts to conceptualize the strategic aspects of the network bring a significant impact on the development of research on organizational networks. This article aims to analyze the new trends in strategic management, and in particular on the possibility of exploring the network approach in strategic management, through the existing literature and the presentation of the new contributions of the following articles published in the current issue. METHODOLOGY: The article is descriptive in character; thus it is based on a literature review and its constructive critics. A narrative literature review was used to present the main assumptions and features of the network approach in strategic management, along with an indication of emerging trends and new directions. Also the identification of theoretical foundations for understanding the processes of strategic change in inter-organizational networks and the proposition of the way to understand network strategy were presented. FINDINGS: The research included in this issue shows that from a network perspective, business strategy plays an important role in guiding the development of individual relationships and networks. Exploring the network approach in strategic management allows one to adopt the category of network strategy, which can be described through the coexistence of cooperation and competition. IMPLICATIONS FOR THEORY AND PRACTICE: Considerations lead to the conclusion that the business strategy must be expressed in terms of potential changes in the network in which the company operates, taking into account its current and selected position in the network. Despite the fact that the current state of research on organizational networks in the theory of strategic management shows that this approach is already quite well established, on the basis of the analysis of research results concerning the conceptualization of strategic aspects of the network, the existing problems and limitations were identified. ORIGINALITY AND VALUE: The main problems related to the exploration of the network approach and the resulting consequences for the definition of the network strategy were indicated. Also, the combination of an organizational and economic approach with the logic of competitive advantage and relational annuity. The demonstration that the network perspective in strategic management allows for a more complete understanding of the strategic behavior of modern enterprises. Keywords: network, network strategy, network approach, strategic management Table of Contents Network approaches and strategic management: Exploration opportunities and new trends 7 Beata Barczak, Tomasz Kafel, Pierpaolo Magliocca Networks and network strategies: New theorization based upon a systematic literature review 37 Rossella Canestrino, Amir Forouharfar Direct and moderation effects on U.S. apparel manufacturers’ engagement in network ties 67 Nancy J. Miller, Carol Engel-Enright, David A. Brown Mapping of a science and technology policy network based on social network analysis 115 Esmaeel Kalantari, Gholamali Montazer, Sepehr Ghazinoory Synergetic effects of network interconnections in the conditions of virtual reality 149 Kateryna Kraus, Nataliia Kraus, Olena Shtepa Complexity, continuity, and strategic management of buyer–supplier relationships from a network perspective 189 Martin Pech, Drahoš Vaněček, Jaroslava Pražáková Interfirm network structure and firm resources: Towards a unifying concept 227 Jesse Karjalainen, Aku Valtakoski, Ilkka Kauranen

Download or read book Knowledge Networks and Power written by U. Holm and published by Springer. This book was released on 2015-05-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.

Download or read book Electronic Enterprise written by Andrzej Targowski and published by IGI Global. This book was released on 2003-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic enterprise is the road map to well-planned evolution of enterprise complexity with business and system strategies integration through standardized architectures of IT components. This work provides a vision for IT leaders with practical solutions for IT implementation.

Download or read book Industrial Networks Routledge Revivals written by B Axelsson and published by Routledge. This book was released on 2016-02-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1992, this volume brings together contemporary studies and reviews the research which established the study of networks as an area in its own right. By looking at the foundations of industrial networks and analysing network methodology and modelling, this book offers an integrated and coherent approach to the whole area. Covering small group analysis, network change processes and implications for business strategy, and presenting new ways to exploit inter-organisational relationships in the face of change, it tackles key issues with important implications for the future. This book will be of interest to students of economics and business.

Download or read book The Oxford Handbook of Political Networks written by Jennifer Nicoll Victor and published by Oxford University Press. This book was released on 2018 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics is intuitively about relationships, but until recently the network perspective has not been a dominant part of the methodological paradigm that political scientists use to study politics. This volume is a foundational statement about networks in the study of politics.

Download or read book Project Marketing written by Bernard Cova and published by John Wiley & Sons. This book was released on 2002-04-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.

Download or read book International Marketing written by Seán De Búrca and published by Pearson Education. This book was released on 2004 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.

Download or read book An Application of a Network Approach to Marketing written by and published by . This book was released on 1985 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.

Download or read book 23rd European Conference on Knowledge Management Vol 2 written by Piera Centobelli and published by Academic Conferences and publishing limited. This book was released on 2022-09-01 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book NETWORK MARKETING MASTER MIND written by Sławomir Luter and published by LUTER LEARNING SYSTEM SŁAWOMIR LUTER. This book was released on 2015-08-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a unique guide for mlm industry leaders.The author is a network marketing trainer and specialist in shaping the attitude of a leader, teaches awareness, strategy, and self-confidence. 6 bestselling author on personal development and advisories for business. Problems in building a network of hundreds of MLM, but the biggest is a very poor mental attitude of people, lack of awareness that solve the world's problems through network marketing, and lack of courage, confidence, and tips on what to do and strategic basis for professional activities. This program accurately provides all these skills and much more. You learn yourself and then your team: - Attitudes of professional leadership, self-confidence and confidence - Strategy of building strong teams - Overcoming internal barriers against - Professional mentality MLM business promoter team management - Strategies for building relationships in the team - Effectively invite - Exceptional presentation - Effectively closing meeting - Conducting team - Set and attain your deepest purposes If you: - you disintegrate the group; - You're tired of jumping from business to business; - You can not break the deadlock; - You can not move or do not know how to start; - You do not have self-confidence Explore this training program and make a transformation so profound that forever change his whole life for this dream.