Download or read book A Message Analysis of Strategic Air Communication written by Richard Hubard Henneman and published by . This book was released on 1949 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating Airpower written by John A. Robinson and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function. The Air Force Research Institute (AFRI) asked the author to analyze Air Force communications and provide some lessons that might help the Air Force communicate with the nation. As the ground campaigns in Iraq and Afghanistan drag on, perceptions of the Air Force contribution to those efforts and the larger global war on terrorism will play an increasing role in how it is understood by the American public as well as leaders in the Pentagon and Congress. Robinson concludes that the Air Force needs to redouble its communication efforts, abandon the vague theoretical construct of strategic communication, rebuild the public affairs community, and focus on better explaining the relevance of air power in current and future wars. This study examines the renewed interest in strategic communication on the part of the U.S. Government following 9/11, its implementation in the Air Force, an alternative model for armed service communication that has been implemented by U.S. Navy public affairs personnel, and recommendations to help the Air Force better tell its story. The monograph concludes that Air Force leaders should begin rebuilding the public affairs community, end the focus on strategic communication, understand that no amount of spin or messaging can fix real problems, and assume a more proactive posture in communicating with the American people."--Foreword.
Download or read book Strategies to Enhance Air Force Communication with Internal and External Audiences written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-01-27 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Download or read book Aviation Communication written by Linda J. Tavlin and published by Routledge. This book was released on 2019-03-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.
Download or read book Classifying and Quantifying Communications Between Controllers and Pilots Obtained During Simulated Intercept Missions written by J. D. Coakley and published by . This book was released on 1951 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tongue and Quill written by H. A. Staley and published by . This book was released on 1982 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tactics and Techniques of Communications in Strategic Air Operations written by Air University (U.S.). Special Staff School. Communications division and published by . This book was released on 1947 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Command Of The Air written by General Giulio Douhet and published by Pickle Partners Publishing. This book was released on 2014-08-15 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the pantheon of air power spokesmen, Giulio Douhet holds center stage. His writings, more often cited than perhaps actually read, appear as excerpts and aphorisms in the writings of numerous other air power spokesmen, advocates-and critics. Though a highly controversial figure, the very controversy that surrounds him offers to us a testimonial of the value and depth of his work, and the need for airmen today to become familiar with his thought. The progressive development of air power to the point where, today, it is more correct to refer to aerospace power has not outdated the notions of Douhet in the slightest In fact, in many ways, the kinds of technological capabilities that we enjoy as a global air power provider attest to the breadth of his vision. Douhet, together with Hugh “Boom” Trenchard of Great Britain and William “Billy” Mitchell of the United States, is justly recognized as one of the three great spokesmen of the early air power era. This reprint is offered in the spirit of continuing the dialogue that Douhet himself so perceptively began with the first edition of this book, published in 1921. Readers may well find much that they disagree with in this book, but also much that is of enduring value. The vital necessity of Douhet’s central vision-that command of the air is all important in modern warfare-has been proven throughout the history of wars in this century, from the fighting over the Somme to the air war over Kuwait and Iraq.
Download or read book Reports of Research in the Field of Engineering Psychology written by Jennie Gatti and published by . This book was released on 1956 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Air Force Message Preparation Instructions written by United States. Department of the Air Force and published by . This book was released on 1955 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Download or read book U S Government Research Reports written by and published by . This book was released on 1964 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating Airpower written by John A. Robinson and published by . This book was released on 2008 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: "During the Cold War, the Air Force had a fairly easy time explaining its mission to the American public. It also had a coherent public affairs structure to help execute that mission. The new threat environment in the aftermath of the 9/11 attacks, combined with steep personnel cuts to its public affairs community, have dramatically altered the communication challenge for the Air Force. To effectively operate in this new climate with an emphasis on strategic communication, the Air Force has tinkered with a few organizational models to strengthen the communication function. The Air Force Research Institute (AFRI) asked the author to analyze Air Force communications and provide some lessons that might help the Air Force communicate with the nation. As the ground campaigns in Iraq and Afghanistan drag on, perceptions of the Air Force contribution to those efforts and the larger global war on terrorism will play an increasing role in how it is understood by the American public as well as leaders in the Pentagon and Congress. Robinson concludes that the Air Force needs to redouble its communication efforts, abandon the vague theoretical construct of strategic communication, rebuild the public affairs community, and focus on better explaining the relevance of air power in current and future wars. This study examines the renewed interest in strategic communication on the part of the U.S. Government following 9/11, its implementation in the Air Force, an alternative model for armed service communication that has been implemented by U.S. Navy public affairs personnel, and recommendations to help the Air Force better tell its story. The monograph concludes that Air Force leaders should begin rebuilding the public affairs community, end the focus on strategic communication, understand that no amount of spin or messaging can fix real problems, and assume a more proactive posture in communicating with the American people."--Foreword.
Download or read book The Schneider Report written by William Schneider, Jr. and published by Cosimo, Inc.. This book was released on 2005-07-01 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.
Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Download or read book A Bibliography of Reports Issued by the Behavioral Sciences Laboratory written by Aerospace Medical Research Laboratories (U.S.). Behavioral Sciences Laboratory and published by . This book was released on 1946 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Bibliography of Reports Issued by the Behavioral Sciences Laboratory written by Lavon E. Trygg and published by . This book was released on 1964 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
