Download or read book A Maturing Market written by Alexander Samuel Wilkinson and published by BRILL. This book was released on 2017-08-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Maturing Market explores the Iberian book trade in the first half of the seventeenth century. It brings together contributions from leading specialists in the field, shedding new light on significant transformations in the industry.
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Download or read book Marketing Strategies for the Mature Market written by George Moschis and published by Greenwood Publishing Group. This book was released on 1994-09-29 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing process: key issues are raised and information is presented to address them. This volume is intended for the busy marketer who needs access to "state-of-the art" knowledge and its implications for marketing strategy development.
Download or read book Cases in Sport Marketing written by Mark A. McDonald and published by Jones & Bartlett Learning. This book was released on 1999 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Download or read book Mass Appraisal Methods written by Tom Kauko and published by John Wiley & Sons. This book was released on 2009-01-28 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a cross-disciplinary and cross-cultural look atmass appraisal expertise for property valuation in different marketconditions, and offers some cutting- edge approaches. The editors establish an international platform and present thescientific debate as well as practical feasibility considerations.Heretic and orthodox valuation methods are assessed based onspecific criteria, partly technical and partly institutional.Methodological evaluation is approached using two types ofcriteria: operational concerns about how to determine propertyvalue differentials between spatial and functional units of realestate in a valid and reliable way (technical criteria); and thekind of market circumstances being operated in (institutionalcriteria). While technical criteria are relatively well-researched,there is little theoretically informed work on the connectionbetween country context and selection of property appraisalmethods. The book starts with an examination of current mass propertyappraisal practices, presenting case studies from widely differingmarkets - from the American and Dutch, where regression-basedmethods have been used successfully for some time; to the EasternEuropean and other emerging economies, where limitations have to becompensated by focusing on the modelling assumptions. The second part of the book looks at sophisticated modellingapproaches, some of which represent combinations of elements fromtwo or more techniques. Whatever the exact modelling approach, therequirements are always high for the quality of the data andsuitability of the method. In the final section, methods areevaluated and compared according to technical criteria and againstinstitutional contexts.With its exceptionally wide coverage ofvaluation issues, Mass Appraisal Methods: an internationalperspective for property valuers addresses property valuationproblems common to different countries and approaches applicable inboth developed and emerging economies.
Download or read book Tobacco Issues written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials and published by . This book was released on 1989 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Money Banking and Financial Markets written by Dale K. Cline and published by Routledge. This book was released on 2022-03-23 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text offers an introduction to money, banking, and financial markets, with a special emphasis on the importance of confidence and trust in the macroeconomic system. It also presents the theory of endogenous money creation, in contrast to the standard money multiplier and fractional reserve explanation found in other textbooks. The U.S. economy and financial institutions are used to explain the theoretical and practical framework, with international examples weaved in throughout the text. It covers key topics including monetary policy, fiscal policy, accounting principles, credit creation, central banks, and government treasuries. Additionally, the book considers the international economy, including exchange rates, the Eurozone, Chinese monetary policy, and reserve currencies. Taking a broad look at the financial system, it also looks at banking regulation, cryptocurrencies, real estate, and the oil and gold commodity markets. Students are supported with chapter objectives, key terms, and problems. A test bank is available for instructors. This is an accessible introductory textbook for courses on money and banking, macroeconomics, monetary policy, and financial markets.
Download or read book Routledge Revivals The World Electronics Industry 1990 written by Daniel Todd and published by Routledge. This book was released on 2018-02-05 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1990, this book provides an overview of the global distribution of the electronics industry and the structural factors which promoted this distribution by the end of the 1980s. Regarded as a ‘flagship’ sector in both advanced and developing countries, the electronics industry is encouraged by governments everywhere. Covering both the civilian and the military sides of the industry, Professor Todd reflects on the future of civilian electronics in the light of its global segmentation, and hints at the fundamental role of governments in the unfolding of both civilian and defence-electronics developments. He also endorses the overwhelming significance of strategies being played by electronics enterprises in both the USA and Japan.
Download or read book Eric Sink on the Business of Software written by Eric Sink and published by Apress. This book was released on 2006-12-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com Sink founded a company that was named to the Inc 500 Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor
Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Download or read book Pullman Incorporated V J Ray McDermott Co Inc written by and published by . This book was released on 1980 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic International Oil Markets written by C. van der Linde and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing this book would have been impossible without the help of certain institutions and persons. For a gas-producing and oil-processing country like the Netherlands, there was surprisingly very little, publicly available, research material. Public libraries' collections contained, with a certain degree of inconsistency, little of the more specialised sources. I would therefore like to express my gratitude towards Royal Dutch Shell, and especially the library staff in The Hague, for allowing me to use the company's library, thanking them for their assistance in finding and supplying the required data. I am also grateful for the financial assistance of the 'Nederlandse organisatie voor wetenschappelijk onderzoek' (NWO) and the Faculty of Law of the University of Leiden. They provided the financial means to work a (crucial) month in the very well equipped library of the Oxford Institute for Energy Studies. I am indebted to the staff of the Oxford Institute for Energy Studies, and particularly to Robert Mabro and Jeremy Turk, for their comments, support, and friendship. After I spent a month in the Institute in July 1989, I was able to return for two five-month periods in 1990 and 1991. For both periods, the Oxford Institute and the Leiden Law Faculty provided me with the necessary means. I would also like to express special gratitude to some people who have been a great support and supplied me with valuable comments at various stages of the study.
Download or read book Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-03-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Download or read book Computer Science and its Applications written by James J. (Jong Hyuk) Park and published by Springer. This book was released on 2014-11-29 with total page 1395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th FTRA International Conference on Computer Science and its Applications (CSA-14) will be held in Guam, USA, Dec. 17 - 19, 2014. CSA-14 presents a comprehensive conference focused on the various aspects of advances in engineering systems in computer science, and applications, including ubiquitous computing, U-Health care system, Big Data, UI/UX for human-centric computing, Computing Service, Bioinformatics and Bio-Inspired Computing and will show recent advances on various aspects of computing technology, Ubiquitous Computing Services and its application.
Download or read book The Sustaining Hand written by Bryan D. Jones and published by . This book was released on 1986 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Real Estate written by W. Seabrooke and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate activity across national boundaries (investment, development and asset management) is firmly established as a major component of global economic activity. International Real Estate provides the understanding of real estate strategies and transactions that cross national boundaries. International organizations lament the narrow perspective of professionals in the real estate field, which stems from training that takes a parochial rather than international view of the practices and processes of real estate markets. This book takes an explicitly international perspective to the decision-making process leading to final 'accept' or 'reject' investment decisions. It will be the first to adopt an institutional approach that directly addresses the problems of how to identify and avoid the main pitfalls of cross-border investment in real estate. The key to understanding international real estate comes from understanding the impact on investment and management decisions of differences in the formal and informal 'rules of the game'. The authors define the key feature of international real estate as the institutions that frame, facilitate or impede investment in land and buildings across national boundaries.
