Download or read book A Marketing Study for a Directory of Corporate Philanthropy written by Jane Baker and published by . This book was released on 1980 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Five Hundred written by Public Management Institute and published by . This book was released on 1990-11-01 with total page 1376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Executive Attitudes Toward Corporate Philanthropy written by Lester McTier Anderson and published by . This book was released on 1983 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Five Hundred written by J. Isamu Yamamoto and published by . This book was released on 1985-01-01 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Giving Directory written by and published by . This book was released on 2007 with total page 1640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
Download or read book The International Directory of Corporate Philanthropy written by Europa Publications and published by Psychology Press. This book was released on 2002 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: A directory and guide to those national and international corporations which make charitable donations internationally. * Coverage of some 1,200 national and multinational businesses * Provides points of contact for each organization * Truly international coverage, covering over 100 countries * Information is obtained from the organizations themselves, wherever possible, to ensure accuracy. Includes: * Alphabetically arranged entries * Each entry contains the corporation's name, postal, internet and e-mail addresses, telephone and fax numbers, details of charitable activities, philanthropic expenditures, restrictions on grants, geographical area of activity, principal staff and key contact names * Includes essays on corporate social responsibility * Provides details of international co-ordinating and assistance organizations dealing with corporate philanthropy * Fully indexed by country, giving main activities and area of activity.
Download or read book Cause Marketing for Nonprofits written by Jocelyne Daw and published by John Wiley & Sons. This book was released on 2006-06-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book Nonprofit Marketing and Fundraising written by Roger Bennett and published by Routledge. This book was released on 2018-07-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.
Download or read book Fundraising and Nonprofit Marketing written by Roger Bennett and published by Taylor & Francis. This book was released on 2023-07-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research. This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research. Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.
Download or read book Corporate 500 The Directory of Corporate Philanthropy written by and published by . This book was released on 1991 with total page 1393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Five Hundred written by Public Management and published by . This book was released on 1993-01-01 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Philanthropy at the Crossroads written by Dwight F. Burlingame and published by . This book was released on 1996-11-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for fund raisers to the current thinking in the boardrooms about getting the biggest bang for the company's charity, and to the research corporations are doing to that end. The eight perspectives include why research in crucial to the new corporate philanthropy, corporate volunteerism, business performance, the ethical framework, and firm size. Annotation copyright by Book News, Inc., Portland, OR
Download or read book National Directory of Corporate Giving written by Andrew N. Grabois and published by . This book was released on 2008-08 with total page 1638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations donate billions of dollars every year to help nonprofit organizations. This Directory provides the most current information available in print on over 4,100 corporate donors. You'll find background on the sponsoring company, including: plant, office, division, and subsidiary locations, names of corporate officers, financial data, and Forbes and Fortune ratings. Get the latest facts on America's leading corporate funders with the National Directory of Corporate Giving, new 11th edition.
Download or read book Corporate Five Hundred written by Thomson Gale and published by . This book was released on 1986-04-01 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Nonprofit Manager s Resource Directory written by Ronald A. Landskroner and published by John Wiley & Sons. This book was released on 2002-05-14 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
