Download or read book A Marketing Rationale for the Distribution of Automobiles written by Henrik O. Helmers and published by . This book was released on 1970 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A marketing rationale for the distribution of automobiles written by and published by . This book was released on 1974 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Two Studies in Automobile Franchising A Marketing Rationale for the Distribution of Automobiles written by Herbert Francis Taggart and published by Division of Research Graduate School of Business Administrat. This book was released on 1974 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Two Studies in Automobile Franchising written by and published by . This book was released on 1974 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Two Studies in Automobile Franchising A Marketing Rationale for the Distribution of Automobiles written by Herbert Francis Taggart and published by Division of Research Graduate School of Business Administrat. This book was released on 1974 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Two Studies in Automobile Franchising written by Herbert Francis Taggart and published by . This book was released on 1974 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multi Channel Retailing in the Automotive Industry written by Lena Fitzen and published by GRIN Verlag. This book was released on 2009-06 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context
Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 1981 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Book Publishing Record Cumulative 1950 1977 written by R.R. Bowker Company. Department of Bibliography and published by . This book was released on 1978 with total page 2530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multi Channel Retailing in the Automotive Industry written by Lena Fitzen and published by GRIN Verlag. This book was released on 2009-06-21 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory and technological change factors force the development of an integrative multi channel approach over the whole car purchasing process to increase customer value and profit. Since the decade of multi channel services, the understanding and analysing of consumers behaviour gains more and more part in literature. Although if the adoption of new channels and particular channel usage is researched, further need of understanding why consumers use some channels rather than others, although purchasing the same products, is identified. Especially the automotive market is mainly focussed on product and manufacturer branding topics rather than distribution and service development. Using the example of the automotive industry this paper explores factors of influence on channel choice. Based on current literature and exemplified by a quantitative explorative study the present paper focuses mainly on the question asking after the main determinants on consumers channel choice during car purchasing and their nature of influence on it. A conceptual framework is developed, which argues that channel decision making in the automotive market is based on product, consumer, channel and organisational dimensions of determinants. Product and consumer characteristics are basic considerations influence the evaluated importance of channel related factors like experience, convenience, risk, price, entertainment and service. Finally the organisation itself with their reputation and offered range of products and services has to taken into account. The preliminary model could be viewed as a starting point structuring the understanding of the complex area of channel choice in a particular context like the automotive market.
Download or read book Michigan Business Review written by and published by . This book was released on 1974 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Marketing Legislation written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Anabaptist Mennonite Faith and Economics written by Calvin Wall Redekop and published by University Press of America. This book was released on 1994 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuing conflict between the Anabaptist/Mennonite community and the expanding industrial culture of the modern world has not been investigated. This book addresses the issues which fuel that conflict, focusing on the implications of subordinating an economic system to the theological framework of a Christian society. Contributors: Gregory Baum, Lawrence J. Burkholder, Leo Driedger, Kevin Enns-Rempel, Norm Ewert, Jim Halteman, Leland Harder, Al Hecht, Jim Lichti, Jacob A. Leowen, John Peters, Cal Redekop, Walter Regehr, T.D. Regehr, Jean Seguy, Robert Siemens, Arnold Snyder, Willis Sommer, Mary Sprunger, and Laura Weaver. Co-published with the Institute of Anabaptist and Mennonite Studies.
Download or read book Michigan Business Studies written by and published by . This book was released on 1974 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book THE DETERMINATION OF OPTIONAL SELECTIONS AND ALLOCATION POLICIES FOR FINITE QUEUES IN PARALLEL written by WILLIAM K. HALL and published by . This book was released on 1971 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Marketing Practices Finance and Insurance written by United States. Congress. Senate. Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Planning Regulation and Competition Automobile Industry 1968 written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Retailing, Distribution, and Marketing Practices and published by . This book was released on 1969 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
