Download or read book A Guide to Active Media Relations written by Rob Wozny and published by . This book was released on 2015-05-28 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide To Active Media Relations handbook is meant to be used as an at-a-glance reference guide for professionals (at any level) in any organization striving for a better understanding and relationship with the media. The 35 page handbook covers four streams of Active Media Relations: Reactive: When the media contacts you; Proactive: When you contact the media; Interactive: When the media interviews you; Coactive: When you create your own "media network" to complement your proactive media relations strategy.A Guide To Active Media Relations handbook is for anyone or organization striving to generate positive public awareness, influence public policy, communicate effectively with all stakeholders; promote, elevate and differentiate among competitors; increase sales of a product or service; avoid damaging negative publicity; and create mutually beneficial partnerships with the media.
Download or read book Guide to Media Relations written by Irv Schenkler and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plot your course: setting your media strategy Cast your line: developing proactive media relations Caught on the hook: responding to media calls Count the catch: dealing with the financial media Batten down the hatches: handling the media in a crisis
Download or read book Master Media Relations written by Donna Giancontieri and published by iUniverse. This book was released on 2008-12 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Download or read book Media Relations Writing written by Timothy Penning and published by . This book was released on 2019-10-28 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook about writing for media relations.
Download or read book The Marketer s Guide to Public Relations written by Thomas L. Harris and published by . This book was released on 1991-02-07 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.
Download or read book Media Relations Handbook for Agencies Associations Nonprofits and Congress written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
Download or read book Digital PR written by Danny Whatmough and published by Emerald Group Publishing. This book was released on 2018-11-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.
Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Download or read book Strategic Public Relations written by Kim Harrison and published by . This book was released on 2000 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Download or read book PR Today written by Trevor Morris and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Download or read book Spark written by Robert Deigh and published by Createspace Independent Publishing Platform. This book was released on 2017-12 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is THE complete public relations guide! Twenty three well-organized chapters with hundreds of easy, practical and effective PR tips and tricks you can use right away to get the attention you deserve and grow your company. Great for non-profits too.
Download or read book The Public Relations Strategic Toolkit written by Alison Theaker and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Download or read book On Deadline written by Carole M. Howard and published by Waveland Press. This book was released on 2013-03-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called virtually an encyclopedia of media relations by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors extensive experience in the U.S. and around the world. With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organizations results.
