Download or read book A Framework for Incorporating Social Media Data in Demand Forecasting for Operational Planning written by Amarnath Chadive and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demand forecasting, the process of predicting future demand for a firm's products, is a crucial element of business success. A key challenge in demand forecasting is the tendency of predictions to become less accurate over longer time horizons, limiting their usefulness for medium- and long-term planning. In recent years, the use of social media data from sources such as Tweets, Google Trends and Amazon reviews has shown promise for improving forecasting accuracy; however, little research exists regarding how long in advance social media data contribute to accuracy. This dissertation uses historical sales data and relevant Twitter and Google search data for a consumer products company to determine the time lag at which social media data improved forecasting accuracy. My results confirmed that social media data improved sales forecasts over the base model at a time lag of 0 and 1 months, but not 2; in particular, lag 0 social media data improved the forecast accuracy for online sales. Results also showed that Twitter sentiment, which indicates customers' attitude toward a product, was more strongly correlated with product sales than Google Trends, which indicate only interest. Based on these results, I propose a framework for use of social media data in operations planning. This research can thus provide business analysts with practical guidance in using social media data to improve their forecasting. It also helps to fill the need for empirical research focused on lag time in use of social media data in forecasting.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Next Generation Demand Management written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2016-08-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical framework for revenue-boosting supply chain management Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches. Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit. Learn the key principles of demand driven planning Implement new behaviors, skills, and processes Adopt scalable technology and analytics capabilities Align inventory with demand, and increase channel profitability Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.

Download or read book Social Media Analytics and Practical Applications written by Subodha Kumar and published by CRC Press. This book was released on 2021-12-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Download or read book Using Social Media Data in Demand Forecasting written by Aybike Akici and published by . This book was released on 2018 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: We describe a fully empirical study on demand forecasting, that is applicable to any real-world data. This is a hands-on case study on the power of social media in demand forecasting. We implement a Box-Jenkins methodology with exogenous variables, namely ARIMAX, to forecast Walmart's future sales. The social media components that we utilize are the number of likes and comments on the official Facebook page of Walmart. The details of the empirical investigation for fitting the best ARIMAX model are presented, and the results are discussed. With this thesis, we demonstrate that social media information should be considered in forecasting, as it is very valuable for any company when performing demand planning, and inventory management.

Download or read book Research Anthology on Big Data Analytics Architectures and Applications written by Information Resources Management Association and published by Engineering Science Reference. This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society is now completely driven by data with many industries relying on data to conduct business or basic functions within the organization. With the efficiencies that big data bring to all institutions, data is continuously being collected and analyzed. However, data sets may be too complex for traditional data-processing, and therefore, different strategies must evolve to solve the issue. The field of big data works as a valuable tool for many different industries. The Research Anthology on Big Data Analytics, Architectures, and Applications is a complete reference source on big data analytics that offers the latest, innovative architectures and frameworks and explores a variety of applications within various industries. Offering an international perspective, the applications discussed within this anthology feature global representation. Covering topics such as advertising curricula, driven supply chain, and smart cities, this research anthology is ideal for data scientists, data analysts, computer engineers, software engineers, technologists, government officials, managers, CEOs, professors, graduate students, researchers, and academicians.

Download or read book Moving Integrated Product Development to Service Clouds in the Global Economy written by J. Stjepandić and published by IOS Press. This book was released on 2014-09-23 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theory of concurrent engineering is based on the concept that the different phases of a product lifecycle should be conducted concurrently and initiated as early as possible within the product creation process. Concurrent engineering is important in many industries, including automotive, aerospace, shipbuilding, consumer goods and environmental engineering, as well as in the development of new services and service support. This book presents the proceedings of the 21st ISPE Inc. International Conference on Concurrent Engineering, held at Beijing Jiaotong University, China, in September 2014. It is the first volume of a new book series: 'Advances in Transdisciplinary Engineering'. The title of the CE2014 conference is: 'Moving Integrated Product Development to Service Clouds in the Global Economy', which reflects the variety of processes and methods which influence modern product creation. After an initial first section presenting the keynote papers, the remainder of the book is divided into 11 further sections with peer-reviewed papers: product lifecycle management (PLM); knowledge-based engineering (KBE); cloud approaches; 3-D printing applications; design methods; educational methods and achievements; simulation of complex systems; systems engineering; services as innovation and science; sustainability; and recent research on open innovation in concurrent engineering. The book will be of interest to CE researchers, practitioners from industry and public bodies, and educators alike.

Download or read book Exploring the Financial Landscape in the Digital Age written by Thomas Andreas Maurer and published by CRC Press. This book was released on 2024-08-13 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proceedings of the International Conference on Financial Management and the Digital Economy (ICFMDE 2023) offers an overview of research and insights into how financial management is evolving in the digital age. The book covers a broad spectrum from examining cryptocurrency trends to exploring fintech advancements. Topics also extend to digital transformation strategies, practical applications of blockchain technology, and the profound impact of digital innovations on financial markets. Through rigorous research and analysis, the proceedings offer valuable insights into the future trajectory of the global economy. Written for scholars, researchers, and industry professionals in finance, economics, and digital innovation, this collection provides valuable insights into the rapidly changing field of financial management. Readers will gain deep perspectives on how digitalization is reshaping financial landscapes worldwide.

Download or read book Social enabled Urban Data Analytics written by Danqing Zhang and published by . This book was released on 2018 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing traffic congestion, vehicle emissions and commuters delay have been major challenges for urban transportation systems for years. The economic cost of traffic congestion in the US is Increasing from 200 billion in 2013 to 293 billion in 2030. There is an increasing need for a better solution to long-term transportation demand forecasting for urban infrastructure planning, and solution to short-term traffic prediction for managing existing urban infrastructure. Accordingly, understanding how urban systems operate and evolve through modeling individuals' daily urban activities has been a major focus of transportation planners, urban planners, and geographers. Traffic data (loop sensors, surveillance cameras, and GPS in taxis, buses), survey data (ACS, CHTS), mobile phone signals (CDR and GPS) and Location Based Social Network (LBSN) data (Facebook, Twitter, Yelp, and Foursquare) have enabled data-driven research on transportation behavior research. The data-driven research, urban data analytics, is an interdisciplinary field where machine learning/ deep learning methods from computer science and optimization/ simulation methods from operation research are applied in conventional city-related fields using spatial-temporal data. In this dissertation, we aim to add the third dimension, social, to urban data analytics research using social-spatial-temporal data, whose key topic is understanding how friendship influences human behavior over time and space. In this era of transformative mobility, this can help better design policies and investment strategies for managing existing urban infrastructure and forecasting future urban infrastructure planning. In this dissertation, we explored two research directions on social-enabled urban data analytics. First, we developed new machine learning models for social discrete choice model, bridging the gap between discrete choice modeling research and computer science research. Second, we developed a methodology framework for synthetic population synthesis using both small data and big data. The first part of the dissertation focus on modeling social influence on human behavior from a graph modeling perspective, while conforming to the discrete choice modeling framework. The proposed models can be used to model how friends influence individual's travel mode choice and other transportation related choices, which is important to transportation demand forecasting. We propose two novel models with scalable training algorithms: local logistics graph regularization (LLGR) and latent class graph regularization (LCGR) models. We add social regularization to represent similarity between friends, and we introduce latent classes to account for possible preference discrepancies between different social groups. Training of the LLGR model is performed using alternating direction method of multipliers (ADMM), and training of the LCGR model is performed using a specialized Monte Carlo expectation maximization (MCEM) algorithm. Scalability to large graphs is achieved by parallelizing computation in both the expectation and the maximization steps. The LCGR model is the first latent class classification model that incorporates social relationships among individuals represented by a given graph. To evaluate our two models, we consider three classes of data: small synthetic data to illustrate the knobs of the method, small real data to illustrate one social science use case, and large real data to illustrate a typical large-scale use case in the internet and social media applications. We experiment on synthetic datasets to empirically explain when the proposed model is better than vanilla classification models that do not exploit graph structure. We illustrate how the graph structure and labels, assigned to each node of the graph, need to satisfy certain reasonable properties. We also experiment on real-world data, including both small scale and large scale real-world datasets, to demonstrate on which types of datasets our model can be expected to outperform state-of-the-art models. This dissertation also develops an algorithmic procedure to incorporate social information into population synthesizer, which is an essential step to incorporate social information into the transportation simulation framework. Agent-based modeling in transportation problems requires detailed information on each of the agents that represent the population in the region of a study. To extend the agent-based transportation modeling with social influence, a connected synthetic population with both synthetic features and its social networks need to be simulated. However, either the traditional manually-collected household survey data (ACS) or the recent large-scale passively-collected Call Detail Records (CDR) alone lacks features. This work proposes an algorithmic procedure that makes use of both traditional survey data as well as digital records of networking and human behaviors to generate connected synthetic populations. This proposed framework for connected population synthesis is applicable to cities or metropolitan regions where data availability allows for the estimation of the component models. The generated populations coupled with recent advances in graph (social networks) algorithms can be used for testing transportation simulation scenarios with different social factors.

Download or read book Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making written by Cengiz Kahraman and published by Springer. This book was released on 2019-07-05 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the proceedings of the Intelligent and Fuzzy Techniques INFUS 2019 Conference, held in Istanbul, Turkey, on July 23–25, 2019. Big data analytics refers to the strategy of analyzing large volumes of data, or big data, gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources that traditional business systems would be unable to tackle. Data-driven and knowledge-driven approaches and techniques have been widely used in intelligent decision-making, and they are increasingly attracting attention due to their importance and effectiveness in addressing uncertainty and incompleteness. INFUS 2019 focused on intelligent and fuzzy systems with applications in big data analytics and decision-making, providing an international forum that brought together those actively involved in areas of interest to data science and knowledge engineering. These proceeding feature about 150 peer-reviewed papers from countries such as China, Iran, Turkey, Malaysia, India, USA, Spain, France, Poland, Mexico, Bulgaria, Algeria, Pakistan, Australia, Lebanon, and Czech Republic.

Download or read book Sales Forecasting Management written by John T. Mentzer and published by SAGE. This book was released on 2004-11-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.

Download or read book Big Data Driven Supply Chain Management written by Nada R. Sanders and published by Pearson Education. This book was released on 2014-05-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain. Using Big Data, pioneers such as Amazon, UPS, and Wal-Mart are gaining unprecedented mastery over their supply chains. They are achieving greater visibility into inventory levels, order fulfillment rates, material and product delivery… using predictive data analytics to match supply with demand; leveraging new planning strengths to optimize their sales channel strategies; optimizing supply chain strategy and competitive priorities; even launching powerful new ventures. Despite these opportunities, many supply chain operations are gaining limited or no value from Big Data. In Big Data Driven Supply Chain Management, Nada Sanders presents a systematic five-step framework for using Big Data in supply chains. You'll learn best practices for segmenting and analyzing customers, defining competitive priorities for each segment, aligning functions behind strategy, dissolving organizational boundaries to sense demand and make better decisions, and choose the right metrics to support all of this. Using these techniques, you can overcome the widespread obstacles to making the most of Big Data in your supply chain — and earn big profits from the data you're already generating. For all executives, managers, and analysts interested in using Big Data technologies to improve supply chain performance.

Download or read book Reshaping Society through Analytics Collaboration and Decision Support written by Lakshmi S. Iyer and published by Springer. This book was released on 2014-12-04 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores emerging research and pedagogy in analytics, collaboration, and decision support with an emphasis on business intelligence and social media. In general, the chapters help understand where technology involvement in human decisions is headed. Reading the chapters can help understand the opportunities and threats associated with the use of information technology in decision making. Computing and information technologies are reshaping our global society, but they can potentially reshape it in negative as well as positive ways. Analytics, collaboration and computerized decision support are powerful decision aiding and decision making tools that have enormous potential to impact crisis decision making, regulation of financial systems, healthcare decision making and many more important decision domains. Many information technologies can potentially support, assist and even decide for human decision makers. Despite the potential, some researchers think that we know the answers to how these technologies will change society. The "Wisdom of Crowds" or "Big Data" become the topic of the day and are soon replaced with new marketing terms. In many ways, mobile technology is just another form factor to adapt decision support capabilities too and experiment with new capabilities. The cloud is a nebulous metaphor that adds to the mystery of information technology. Wireless technology enables the ubiquitous presence of analytics and decision support. With new networking capabilities, collaboration is possible anywhere and everywhere using voice, video and text. Documents can be widely shared and massive numbers of documents can be carried on a small tablet computer. Recent developments in technologies impact the processes organizations use to make decisions. In addition, academics are looking for ways to enhance their pedagogy to train students to be more adept in understanding how emerging technology will be used effectively for decision making in organizations. The chapters are based on papers originally reviewed at the Special Interest Group on Decision Support Systems (SIGDSS) Workshop at the 2013 International Conference on Information Systems (ICIS 2013). Ultimately this volume endeavors to find a balance between systematizing what we know, so we can teach our findings from prior research better, and stimulating excitement to move the field in new directions.

Download or read book Engineering Analytics written by Luis Rabelo and published by CRC Press. This book was released on 2021-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Download or read book Powering the Digital Economy Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.

Download or read book Advances in Sustainable and Competitive Manufacturing Systems written by Américo Azevedo and published by Springer Science & Business Media. This book was released on 2013-06-25 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings includes the set of revised papers from the 23rd International Conference on Flexible Automation and Intelligent Manufacturing (FAIM 2013). This conference aims to provide an international forum for the exchange of leading edge scientific knowledge and industrial experience regarding the development and integration of the various aspects of Flexible Automation and Intelligent Manufacturing Systems covering the complete life-cycle of a company’s Products and Processes. Contents will include topics such as: Product, Process and Factory Integrated Design, Manufacturing Technology and Intelligent Systems, Manufacturing Operations Management and Optimization and Manufacturing Networks and MicroFactories.

Download or read book Operations Management written by Joel D. Wisner and published by SAGE Publications. This book was released on 2016-06-20 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, an operations management book to get excited about. Operations Management: A Supply Chain Process Approach exposes students to the exciting and ever-changing world of operations management through dynamic writing, application, and cutting-edge examples that will keep students interested and instructors inspired! Author Dr. Joel Wisner understands that today’s students will be entering a highly competitive global marketplace where two things are crucial: a solid knowledge of operations management and an understanding of the importance for organizations to integrate their operations and supply chain processes. With this in mind, Wisner not only provides a clear and comprehensive introduction to operations management, but also gives attention to the important processes involved in linking firms’ operations in a supply chain environment.