Download or read book A Dynamic Model on Advertising Level and Product Quality written by Chen Qi and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This report studies the relationship between advertising level and product quality where the product is a new non-durable experience good within a signaling game framework. The least cost separating equilibrium of the two period model used in Bagwell (2005) is analyzed without the restriction of advertising being dissipative with repeat business effect. The results are conditionally consistent with Bagwell (2005). Further, advertising level as a signal is assumed to be a random variable drawn from Normal and Beta distributions. Consumers update their prior beliefs about the quality of product by Bayes’ rule after observing the advertising level. We show that pooling equilibria exist with the assumption of identical price and marginal costs for high quality and low quality firms. If asymmetric marginal costs are assumed, then the results are consistent with both Nelson (1974) and Schmalensee (1978)."--Page ii.
Download or read book A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality written by Tulin Erdem and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper, we develop a structural model of household behavior in an environment where there is uncertainty about brand attributes, and both prices and advertising signal brand quality. Four quality signaling mechanisms are at work in the model: 1) price signals quality, 2) advertising frequency signals quality, 3) advertising content provides direct (but noisy) information about quality, and 4) use experience provides direct (but noisy) information about quality. We estimate our proposed model using scanner panel data on ketchup. If price is important as a signal of brand quality, then frequent price promotion may have the unintended consequence of reducing brand equity. We use our estimated model to measure the importance of such effects. Our results imply that price is an important quality signaling mechanism, and that frequent price cuts can have significant adverse effects on brand equity. The role of advertising frequency in signaling quality is also significant, but it is less quantitatively important than price.
Download or read book Handbook of Industrial Organization written by Mark Armstrong and published by Elsevier. This book was released on 2007-10-05 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis.Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies.*Part of the renowned Handbooks in Economics series*Chapters are contributed by some of the leading experts in their fields*A source, reference and teaching supplement for industrial organizations or industrial economists
Download or read book Journal of Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2015-06-30 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are pleased to welcome readers to this issue of the Journal of Applied Operational Research (JAOR), Volume 7, Number 1. The journal reports on developments in all aspects of operational research, including the latest advances and applications. It is a primarily goal of the journal to focus on and publish practical case studies which illustrate real-life applications.
Download or read book Applied Operational Research written by Kaveh Sheibani and published by ORLAB Analytics. This book was released on 2014-07-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings gather contributions presented at the 6th International Conference on Applied Operational Research (ICAOR 2014) in Vancouver, Canada, July 29-31, 2014, published in the series Lecture Notes in Management Science (LNMS). The conference covers all aspects of Operational Research and Management Science (OR/MS) with a particular emphasis on applications.
Download or read book Regulation and Markets written by Daniel F. Spulber and published by MIT Press. This book was released on 1989 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulation and Markets provides the up to date, integrated analysis of regulatory policies and the administrative process that is needed in today's field of regulation economics. The book takes a modern perspective, using the tools of industrial organization and game theory. It is the only unified treatment of the field and combines theoretical models with consideration of public policy issues in the areas of antitrust, price regulation, environmental regulation, product quality, and workplace safety. The discussion considers both the welfare effects of regulation and the institutional aspects of the administrative regulatory process. Developments in the fields of law and political science have been integrated in a rigorous manner into the economic framework.Sections of the book address administrative process and market allocation, competition and pricing under increasing returns to scale, administrative regulation of markets, and antitrust enforcement. The conclusion evaluates regulatory policy and deregulation. Extensive literature citations throughout enhance the books value as a reference.
Download or read book Dynamic Models of Oligopoly written by D. Fudenberg and published by Taylor & Francis. This book was released on 2013-06-17 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fudenberg and Tirole use the game-theoretic issues of information, commitment and timing to provide a realistic approach to oligopoly.
Download or read book New Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer. This book was released on 2017-07-12 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Download or read book Dynamic Quality Models and Games in Digital Supply Chains written by Pietro De Giovanni and published by Springer Nature. This book was released on 2021-02-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the fields of Supply Chain Management, Digital Transformation, and Dynamic Quality models in order to illustrate how digital transformation affects the work of researchers and managers in Supply Chain Quality problems. It aims to address the gap in scholarship regarding new technologies, updating the established literature to reimagine theoretical models, dynamic games, knowledge management, supply chain coordination solutions, interfaces in circular economies, and other functional spaces for a digital era. Written for researchers, managers, and practitioners, this book offers an accessible approach to the topics through clear, management-oriented chapters, reserving mathematical background for the Appendices. It discusses an array of modern challenges in digitization, including smart device installation, Cloud data accessibility, applications of AI systems, Supply Chain monitoring via Blockchains, using sensors in operations, and digital tool integration within traditional IS frameworks.
Download or read book Bell Journal of Economics written by and published by . This book was released on 1982 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research in the behavior of regulated industries, the economic analysis of organizations, and more generally, applied microeconomics.
Download or read book Materials Mechatronics and Automation written by Dehuai Zeng and published by Trans Tech Publications Ltd. This book was released on 2011-02-21 with total page 2308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A forum for those researchers, educators, engineers, and government officials involved in the general areas of Materials, Mechatronics and Automation and sensors, was provided by this collection of peer-reviewed papers. The resultant dissemination of the latest research results, and the exchanges of views concerning the future research directions to be taken by these fields makes the work of immense value to all those having an interest in the topics covered. Volume is indexed by Thomson Reuters CPCI-S (WoS). The more than 387 papers are grouped into: Chapter 1: Intelligent Mechatronics, Robotics, Biomimetics, Automation, Chapter 2: Materials, Mechatronics and Automation, Chapter 3: Industrial Automation and Manufacturing Process.
Download or read book Proceedings of the 5th International Asia Conference on Industrial Engineering and Management Innovation IEMI2014 written by Ershi Qi and published by Springer. This book was released on 2015-01-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Xi’an Jiaotong University. The conference aims to share and disseminate information on the most recent and relevant researches, theories and practices in industrial and system engineering to promote their development and application in university and enterprises.
Download or read book JMR Journal of Marketing Research written by and published by . This book was released on 2005 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Dynamic Demand for Differentiated Products written by Sylvie Tchumtchoua and published by . This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Estimating Dynamic Models of Imperfect Competition in the Personal Computer Processor Industry written by Hugo Herberto Salgado Cabrera and published by . This book was released on 2008 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Complex Networks XV written by Federico Botta and published by Springer Nature. This book was released on with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
