Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press. This book was released on 2016-04-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Download or read book Oxford English Dictionary written by John A. Simpson and published by Oxford University Press. This book was released on 2002-04-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford English Dictionary is the internationally recognized authority on the evolution of the English language from 1150 to the present day. The Dictionary defines over 500,000 words, making it an unsurpassed guide to the meaning, pronunciation, and history of the English language. This new upgrade version of The Oxford English Dictionary Second Edition on CD-ROM offers unparalleled access to the world's most important reference work for the English language. The text of this version has been augmented with the inclusion of the Oxford English Dictionary Additions Series (Volumes 1-3), published in 1993 and 1997, the Bibliography to the Second Edition, and other ancillary material. System requirements: PC with minimum 200 MHz Pentium-class processor; 32 MB RAM (64 MB recommended); 16-speed CD-ROM drive (32-speed recommended); Windows 95, 98, Me, NT, 200, or XP (Local administrator rights are required to install and open the OED for the first time on a PC running Windows NT 4 and to install and run the OED on Windows 2000 and XP); 1.1 GB hard disk space to run the OED from the CD-ROM and 1.7 GB to install the CD-ROM to the hard disk: SVGA monitor: 800 x 600 pixels: 16-bit (64k, high color) setting recommended. Please note: for the upgrade, installation requires the use of the OED CD-ROM v2.0.

Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Download or read book A Dictionary of the Internet written by Darrel Ince and published by Oxford University Press. This book was released on 2019-10-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary provides over 2,700 terms related to the Web, software technology, jargon, e-commerce, security, and the technical and organizational infrastructure of the Internet.

Download or read book Email Marketing written by Mary R. Butler and published by The Butler Publishing Group. This book was released on 2009-05-15 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services

Download or read book Getting Started with Python written by Fabrizio Romano and published by Packt Publishing Ltd. This book was released on 2019-02-27 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of Python objects and data structures to implement algorithms for analyzing your data and efficiently extracting information Key FeaturesTurn your designs into working software by learning the Python syntaxWrite robust code with a solid understanding of Python data structuresUnderstand when to use the functional or the OOP approachBook Description This Learning Path helps you get comfortable with the world of Python. It starts with a thorough and practical introduction to Python. You’ll quickly start writing programs, building websites, and working with data by harnessing Python's renowned data science libraries. With the power of linked lists, binary searches, and sorting algorithms, you'll easily create complex data structures, such as graphs, stacks, and queues. After understanding cooperative inheritance, you'll expertly raise, handle, and manipulate exceptions. You will effortlessly integrate the object-oriented and not-so-object-oriented aspects of Python, and create maintainable applications using higher level design patterns. Once you’ve covered core topics, you’ll understand the joy of unit testing and just how easy it is to create unit tests. By the end of this Learning Path, you will have built components that are easy to understand, debug, and can be used across different applications. This Learning Path includes content from the following Packt products: Learn Python Programming - Second Edition by Fabrizio RomanoPython Data Structures and Algorithms by Benjamin BakaPython 3 Object-Oriented Programming by Dusty PhillipsWhat you will learnUse data structures and control flow to write codeUse functions to bundle together a sequence of instructionsImplement objects in Python by creating classes and defining methodsDesign public interfaces using abstraction, encapsulation and information hidingRaise, define, and manipulate exceptions using special error objectsCreate bulletproof and reliable software by writing unit testsLearn the common programming patterns and algorithms used in PythonWho this book is for If you are relatively new to coding and want to write scripts or programs to accomplish tasks using Python, or if you are an object-oriented programmer for other languages and seeking a leg up in the world of Python, then this Learning Path is for you. Though not essential, it will help you to have basic knowledge of programming and OOP.

Download or read book Office 2011 for Macintosh The Missing Manual written by Chris Grover and published by "O'Reilly Media, Inc.". This book was released on 2010-12-17 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Office 2011 for Mac is easy to use, but to unleash its full power, you need to go beyond the basics. This entertaining guide not only gets you started with Word, Excel, PowerPoint, and the new Outlook for Mac, it also reveals useful lots of things you didn't know the software could do. Get crystal-clear explanations on the features you use most -- and plenty of power-user tips when you're ready for more. Take advantage of new tools. Navigate with the Ribbon, use SmartArt graphics, and work online with Office Web Apps. Create professional-looking documents. Use Word to craft beautiful reports, newsletters, brochures, and posters. Crunch numbers with ease. Assemble data, make calculations, and summarize the results with Excel. Stay organized. Set up Outlook to track your email, contacts, appointments, and tasks. Make eye-catching presentations. Build PowerPoint slideshows with video and audio clips, animations, and other features. Use the programs together. Discover how to be more productive and creative by drawing directly in Word documents, adding spreadsheets to your slides, and more.

Download or read book Investigating Email Crimes written by Vijay Gupta and published by eInitial Publication. This book was released on 2024-08-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, email remains one of the most essential tools for communication, but it also opens the door to a multitude of cybercrimes. "Investigating Email Crimes: Unmasking Digital Deceit" is your essential guide to understanding, uncovering, and preventing email fraud. This comprehensive ebook delves into the intricate world of email crimes, offering readers detailed insights into various types of email-based threats such as phishing, spoofing, and ransomware. Whether you're a cybersecurity professional, an IT specialist, or simply a concerned user, this book provides practical strategies and techniques for investigating email crimes. Learn how to trace email origins, analyze email headers, and implement robust security measures to protect your digital communications. Filled with real-world examples, case studies, and step-by-step instructions, "Investigating Email Crimes" equips you with the knowledge to stay one step ahead of cybercriminals. Empower yourself with the tools and understanding needed to combat email fraud. Protect your inbox and ensure your online safety with this indispensable resource.

Download or read book AI Technologies for Information Systems and Management Science written by Lalit Garg and published by Springer Nature. This book was released on with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Make Python Talk written by Mark Liu and published by No Starch Press. This book was released on 2021-08-24 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: A project-based book that teaches beginning Python programmers how to build working, useful, and fun voice-controlled applications. This fun, hands-on book will take your basic Python skills to the next level as you build voice-controlled apps to use in your daily life. Starting with a Python refresher and an introduction to speech-recognition/text-to-speech functionalities, you’ll soon ease into more advanced topics, like making your own modules and building working voice-controlled apps. Each chapter scaffolds multiple projects that allow you to see real results from your code at a manageable pace, while end-of-chapter exercises strengthen your understanding of new concepts. You’ll design interactive games, like Connect Four and Tic-Tac-Toe, and create intelligent computer opponents that talk and take commands; you’ll make a real-time language translator, and create voice-activated financial-market apps that track the stocks or cryptocurrencies you are interested in. Finally, you’ll load all of these features into the ultimate virtual personal assistant – a conversational VPA that tells jokes, reads the news, and gives you hands-free control of your email, browser, music player, desktop files, and more. Along the way, you’ll learn how to: ● Build Python modules, implement animations, and integrate live data into an app ● Use web-scraping skills for voice-controlling podcasts, videos, and web searches ● Fine-tune the speech recognition to accept a variety of input ● Associate regular tasks like opening files and accessing the web with speech commands ● Integrate functionality from other programs into a single VPA with computational knowledge engines to answer almost any question Packed with cross-platform code examples to download, practice activities and exercises, and explainer images, you’ll quickly become proficient in Python coding in general and speech recognition/text to speech in particular.

Download or read book Cocoa in a Nutshell written by Michael Beam and published by "O'Reilly Media, Inc.". This book was released on 2003-05-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cocoa® is more than just a collection of classes, and is certainly more than a simple framework. Cocoa is a complete API set, class library, framework, and development environment for building applications and tools to run on Mac OS® X. With over 240 classes, Cocoa is divided into two essential frameworks: Foundation and Application Kit. Above all else, Cocoa is a toolkit for creating Mac OS X application interfaces, and it provides access to all of the standard Aqua® interface components such as menus, toolbars, windows, buttons, to name a few. Cocoa in a Nutshell begins with a complete overview of Cocoa's object classes. It provides developers who may be experienced with other application toolkits the grounding they'll need to start developing Cocoa applications. Common programming tasks are described, and many chapters focus on the larger patterns in the frameworks so developers can understand the larger relationships between the classes in Cocoa, which is essential to using the framework effectively. Cocoa in a Nutshell is divided into two parts, with the first part providing a series of overview chapters that describe specific features of the Cocoa frameworks. Information you'll find in Part I includes: An overview of the Objective-C language Coverage of the Foundation and Application Kit frameworks Overviews of Cocoa's drawing and text handling classes Network services such as hosts, Rendezvous URL services, sockets, and file handling Distributed notifications and distributed objects for interapplication communication Extending Cocoa applications with other frameworks, including the AddressBook, DiscRecording, and Messaging frameworks The second half of the book is a detailed quick reference to Cocoa's Foundation and Application Kit (AppKit) classes. A complement to Apple's documentation, Cocoa in a Nutshell is the only reference to the classes, functions, types, constants, protocols, and methods that make up Cocoa's Foundation and Application Kit frameworks, based on the Jaguar release (Mac OS X 10.2). Peer-reviewed and approved by Apple's engineers to be part of the Apple Developer Connection (ADC) Series, Cocoa in a Nutshell is the book developers will want close at hand as they work. It's the desktop quick reference they can keep by their side to look something up quickly without leaving their work. Cocoa in a Nutshell is the book developers will want close at hand as they work. It's the desktop quick reference they can keep by their side to look something up quickly without leaving their work.

Download or read book Odoo Development Cookbook written by Husen Daudi and published by Packt Publishing Ltd. This book was released on 2024-05-31 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your Odoo development skills to the next level by following real-world examples to solve complex business problems with this trusted community edition book, officially endorsed by Odoo Key Features Create web client components using the latest features in the Odoo Web Library Discover new widgets for display screens, fields, and attributes in Odoo 17 Build apps and websites with confidence with the help of this trusted community edition Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe latest version of the powerful Odoo framework uncovers a wide variety of features for rapid application development. Written by seasoned Odoo experts, this updated Odoo Development Cookbook will help you explore Odoo 17’s new features and use them to develop applications from scratch. You'll learn about website development concepts and get to grips with the Odoo Web Library (OWL), as well as create a new Odoo module from the ground up before progressing to advanced framework concepts. The book also shows you how to modify existing applications, including Point of Sale (POS) applications. Going beyond backend development, you'll discover advanced JavaScript recipes for creating new views and widgets. You'll get a clear understanding of website development and be on your way to becoming a proficient Odoo developer by studying performance optimization, debugging, and automated testing. By the end of this book, you'll have the knowledge you need to build impressive applications and be well-versed in Odoo development best practices.What you will learn Build intuitive websites with Odoo CMS using dynamic building blocks Get to grips with advanced concepts such as caching, prefetching, and debugging Modify backend JavaScript components and POS applications with the updated OWL framework Connect and access any object in Odoo via Remote Procedure Calls (RPCs) Manage, deploy, and test an Odoo instance with Odoo.sh Configure IoT Box to add and upgrade Point of Sale (POS) hardware Find out how to implement in-app purchase services Who this book is for This book is for developers who are new to the Odoo framework and want to develop effective business applications. Experienced Odoo developers looking to revisit specific topics or discover new features in Odoo 17 may also benefit from this book. Basic knowledge of Python programming and JavaScript programming is necessary to get the most out of this book.

Download or read book Job Ready Python written by Haythem Balti and published by John Wiley & Sons. This book was released on 2021-10-18 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to take on Python with a practical and job-focused guide Job Ready Python offers readers a straightforward and elegant approach to learning Python that emphasizes hands-on and employable skills you can apply to real-world environments immediately. Based on the renowned mthree Global Academy and Software Guild training program, this book will get you up to speed in the basics of Python, loops and data structures, object-oriented programming, and data processing. You’ll also get: Thorough discussions of Extract, Transform, and Load (ETL) scripting in Python Explorations of databases, including MySQL, and MongoDB—all commonly used database platforms in the field Simple, step-by-step approaches to dealing with dates and times, CSV files, and JSON files Ideal for Python newbies looking to make a transition to an exciting new career, Job Ready Python also belongs on the bookshelves of Python developers hoping to brush up on the fundamentals with an authoritative and practical new handbook.

Download or read book Internet and Wireless Privacy written by Eloïse Gratton and published by CCH Canadian Limited. This book was released on 2003 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Machine Learning in Cyber Trust written by Jeffrey J. P. Tsai and published by Springer Science & Business Media. This book was released on 2009-04-05 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many networked computer systems are far too vulnerable to cyber attacks that can inhibit their functioning, corrupt important data, or expose private information. Not surprisingly, the field of cyber-based systems is a fertile ground where many tasks can be formulated as learning problems and approached in terms of machine learning algorithms. This book contains original materials by leading researchers in the area and covers applications of different machine learning methods in the reliability, security, performance, and privacy issues of cyber space. It enables readers to discover what types of learning methods are at their disposal, summarizing the state-of-the-practice in this significant area, and giving a classification of existing work. Those working in the field of cyber-based systems, including industrial managers, researchers, engineers, and graduate and senior undergraduate students will find this an indispensable guide in creating systems resistant to and tolerant of cyber attacks.

Download or read book Consumer Protection Law Developments written by August Horvath and published by American Bar Association. This book was released on 2009 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Automate the Boring Stuff with Python 2nd Edition written by Al Sweigart and published by No Starch Press. This book was released on 2019-11-12 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to code while you write programs that effortlessly perform useful feats of automation! The second edition of this international fan favorite includes a brand-new chapter on input validation, Gmail and Google Sheets automations, tips for updating CSV files, and more. If you've ever spent hours renaming files or updating spreadsheet cells, you know how tedious tasks like these can be. But what if you could have your computer do them for you? Automate the Boring Stuff with Python, 2nd Edition teaches even the technically uninclined how to write programs that do in minutes what would take hours to do by hand—no prior coding experience required! This new, fully revised edition of Al Sweigart’s bestselling Pythonic classic, Automate the Boring Stuff with Python, covers all the basics of Python 3 while exploring its rich library of modules for performing specific tasks, like scraping data off the Web, filling out forms, renaming files, organizing folders, sending email responses, and merging, splitting, or encrypting PDFs. There’s also a brand-new chapter on input validation, tutorials on automating Gmail and Google Sheets, tips on automatically updating CSV files, and other recent feats of automations that improve your efficiency. Detailed, step-by-step instructions walk you through each program, allowing you to create useful tools as you build out your programming skills, and updated practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks. Boring tasks no longer have to take to get through—and neither does learning Python!