Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Download or read book Advertising Concept Book 3E Think Now Design Later Third written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Download or read book Apologetics written by Johannes Heinrich August Ebrard and published by . This book was released on 1886 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Diversity written by Peter Wood and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Wood traces the birth and evolution of diversity, illuminating how it came to sprawl across politics, law, education, business, entertainment, personal aspiration, religion and the arts as an encompassing claim about human identity.

Download or read book Concept Based Inquiry in Action written by Carla Marschall and published by Corwin Press. This book was released on 2018-05-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a thinking classroom that helps students move from the factual to the conceptual Concept-Based Inquiry is a framework for inquiry that promotes deep understanding. The key is using guiding questions to help students inquire into concepts and the relationships between them. Concept-Based Inquiry in Action provides teachers with the tools and resources necessary to organize and focus student learning around concepts and conceptual relationships that support the transfer of understanding. Step by step, the authors lead both new and experienced educators to implement teaching strategies that support the realization of inquiry-based learning for understanding in any K–12 classroom.

Download or read book Architecture Modernization written by Nick Tune and published by Simon and Schuster. This book was released on 2024-02-27 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques and principles for modernizing legacy systems into new architectures that deliver serious competitive advantage. For a business to thrive, it needs a modern software architecture that is aligned with its corporate architecture. This book presents concrete practices that sync software, product, strategy, team dynamics, and work practices. You’ll evolve your technical and social architecture together, reducing needless dependencies and achieving faster flow of innovation across your organization. In Architecture Modernization: Socio-technical alignment of software, strategy, and structure you’ll learn how to: Identify strategic ambitions and challenges using listening and mapping tours Visualize your business landscape and crucial capabilities with Wardley Mapping Create a product taxonomy as a framework for your architecture Run big picture EventStorming workshops to map business domains Apply Team Topologies patterns to identify and refine value streams Design loosely coupled, domain-aligned software architectures Build internal developer platforms for rapid, reliable evolution Implement data mesh principles and tools to revolutionize data engineering Deliver compelling modernization roadmaps focused on continuous value Architecture Modernization: Socio-technical alignment of software, strategy, and structure shows you how to turn the practice of architecting systems into a transformative process for your entire company. Chapter-by-chapter, you’ll identify the reasons and benefits of modernization, design an architecture that works for your business, and then implement your new approach in a progressive and sustainable manner. Every technique is illustrated with insightful industry examples and an interactive Miro board that lets you dig deeper. Forewords by Matthew Skelton and Xin Yao. About the technology The decisions you make about your software are inherently connected to the decisions you make about your business. Why not turn the mundane task of modernizing legacy systems into a transformative process for your entire company? This book shows you how! It reveals a socio-technical approach to align your software and products with organizational dynamics and ways of working. About the book Architecture Modernization: Socio-technical alignment of software, strategy, and structure presents a clear path for upgrading your entire organization when you re-imagine your software. In it, you’ll learn to combine practices like Domain-Driven Design, Event Storming, and Wardley Mapping to discover user needs, design optimal architecture, and avoid falling back into old habits. Provocative examples from Danske, Salesforce, the UK Government, and others show the real-world result of each approach, identifying techniques you can apply effectively in your own business. About the reader For CTOs, tech leads, and principal engineers who decide on architecture and organization design. About the author Nick Tune helps organizations modernize their architectures through empowered product teams and continuous delivery. Jean-Georges Perrin builds innovative and modern data platforms. The technical editor on this book was Kamil Nicieja.

Download or read book A Concept of Right Now written by J. Scott Walker and published by . This book was released on 2019-09-17 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Concept of Right Now explores the tension between uncertainty and truth. It is a collection that exists where many elements of culture and society converge: the internal and external geographies of shared human experience. Blending narrative and lyrical modes, in a searching yet grounded voice, it is an attempt to reconcile and reveal what it means to be a person of the early 21st century.

Download or read book Department of Labor Monitoring of Manpower Programs for the Hard to Employ written by United States. Congress. House. Committee on Government Operations. Manpower and Housing Subcommittee and published by . This book was released on 1979 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Way of Nothing written by Paramananda Ishaya and published by John Hunt Publishing. This book was released on 2014-01-31 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though it is simple and obvious, you may not understand the incredible importance of the way of nothing. When you do see the way, you will wonder, "Can it really be this easy and simple?" And seeing that there was never anything in the way of freedom can almost be embarrassing. "How could I have never seen it?" you’ll ask. The Way of Nothing: Nothing in the Way explores the obstacles that stop you from reaching your highest desires: enlightenment, eternal peace, or simply ordinary contentment. These obstacles are nothing more than concepts you have that seem real, yet they vanish with insight into the way. It is a wonderful surprise to discover that there has always been nothing in the way of what you want. Best of all, there is really nothing to it! ,

Download or read book Liberalism Childhood and Justice written by Tim Fowler and published by Policy Press. This book was released on 2020-02-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: What We Owe to Our Children examines its title subject by pondering three questions: what constitutes children's well-being? What responsibilities do parents have to ensure their children's well-being? And what responsibilities does the state have in helping parents? Tim Fowler argues that, although parents are rightly seen as the primary caregivers, society has a duty to ensure that children's interests are promoted.

Download or read book The Sociology of Military Science written by Colonel (US Army Ret.) Chris Paparone and published by Bloomsbury Publishing USA. This book was released on 2012-11-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work challenges modernist military science and explores how a more open design epistemology is becoming an attractive alternative to a military staff culture rooted in a monistic scientific paradigm. The author offers fresh sociological avenues to become more institutionally reflexive - to offer a variety of design frames of reference, beyond those typified by modern military doctrine. Modernist military knowledge has been institutionalized to the point that blinds militaries to alternative designs organizationally and in their interventions. This book seeks to reconstruct strategy and operations in "designing ways" and develops theories of action through multifaceted contextualizations and recontextualizations of situations, showing that Military Design does not have to rely on set rational-analytic decision-making schemes, but on seeking alternative meanings in- and on-action. The work offers an alternative philosophy of practice that embraces the unpredictability of tasks to be accomplished. Written by Colonel Paparone (U.S. Army, Ret., PhD) with a special chapter by two active duty officers, it will appeal to all in military and security studies, including professionals and policymakers.

Download or read book Hearing before the United States Commission on Civil Rights written by United States Commission on Civil Rights and published by . This book was released on 1977 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Song of Silence written by Deep Suri and published by BoD – Books on Demand. This book was released on 2024-04-25 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeing and experiencing the world as it is is freedom and peace in itself, but the spiritual seeker who seeks the answer to life’s biggest mystery, "Who is the experiencer of the I," must aspire, through self-contemplation, to find an articulate, all-embracing answer to the true meaning and significance of the concepts of “freedom” and “peace.” What is their true power. Can freedom and peace be internalized through the intellect, or is true, genuine freedom and peace an experience and a state in itself, a state where true and false do not configure, a state where opposites cannot force their entry, an unshakable point in the emptiness, in the empty space. In the empty inner and outer space, united and undivided, where silence and awareness merge in an ... By embracing silence in an atmosphere of absolute presence, where the limitations of language fade away and the all-pervading power of silence fills the space surrounding the human body, communication will occur without effort. This eternal, ever-present silence is the universal language for all beings that enter this universe. Observing each other in silence is to transcend the world of conclusions, where outwardly, two different entities with their own perceptions of the world, limited by nationality, culture, and religion, merge into one entity that communicates through the timeless language of silence. The most profound discovery we can make on this stage of life is that there is no “I,” that our existence is merely a mental projection playing out in the mind, through the stormy sea of learned concepts and ideas.

Download or read book The Power of Now written by Eckhart Tolle and published by New World Library. This book was released on 2010-10-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's no wonder that The Power of Now has sold over 16 million copies worldwide and has been translated into over 30 foreign languages. Much more than simple principles and platitudes, the book takes readers on an inspiring spiritual journey to find their true and deepest self and reach the ultimate in personal growth and spirituality: the discovery of truth and light. In the first chapter, Tolle introduces readers to enlightenment and its natural enemy, the mind. He awakens readers to their role as a creator of pain and shows them how to have a pain-free identity by living fully in the present. The journey is thrilling, and along the way, the author shows how to connect to the indestructible essence of our Being, "the eternal, ever-present One Life beyond the myriad forms of life that are subject to birth and death." Featuring a new preface by the author, this paperback shows that only after regaining awareness of Being, liberated from Mind and intensely in the Now, is there Enlightenment.

Download or read book The Concept of Law written by HLA Hart and published by OUP Oxford. This book was released on 2012-10-25 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years on from its original publication, HLA Hart's The Concept of Law is widely recognized as the most important work of legal philosophy published in the twentieth century, and remains the starting point for most students coming to the subject for the first time. In this third edition, Leslie Green provides a new introduction that sets the book in the context of subsequent developments in social and political philosophy, clarifying misunderstandings of Hart's project and highlighting central tensions and problems in the work.

Download or read book Solar Satellite Power System Concepts written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Space Science and Applications and published by . This book was released on 1976 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: