Download or read book A Comparative Analysis of the Use of the Web for Destination Marketing by Regional Tourism Organisation in Chile and the Asia Pacific written by Lois Burgess and published by . This book was released on 2005 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Technology Adoption in the Caribbean Tourism Industry written by Andrew Spencer and published by Springer Nature. This book was released on 2020-10-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

Download or read book Analysis of the Chilean Tourism Market Products and Opportunities for the Destination Puc n and the IXth Region written by Beate Pehlchen and published by GRIN Verlag. This book was released on 2007-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Tourism, grade: 1,5, Stralsund University of Applied Sciences (University of Applied Sciences), course: Leisure and Tourism Management, 80 entries in the bibliography, language: English, abstract: On the economic front, tourism has the capacity to create jobs: jobs for the poor, jobs in the indigenous communities, unskilled as well as highly qualified jobs, jobs in seaside resorts as well as in remote rural areas and in ecotourism activities. Tourism is a much more diverse industry than many others and can build upon a wide resource base. Diversity increases the scope for wide participation. Furthermore, most export industries depend on financial, productive and human capital. Indeed, tourism depends on these but also on natural capital, such as wildlife, scenery and beaches, and culture, vital assets of many developing countries in Latin America and the Caribbean. For these reasons combined, tourism should be considered as one of the important economic development opportunities available to developing countries in the region. The United Nations declared the year 2002 as INTERNATIONAL YEAR OF ECOTOURISM. The development of ecotourism often involves precious and fragile natural resources and must be done with great sensitivity. Natural habitats have been diminishing at alarming rates and equally alarming reports are regularly published on diminishing water resources, deforestation, increases in pollution, the destruction of corral reefs and many more. This is why ecotourism should also be sensitive to local communities, their land rights, traditions, cultures and ways of life. Ecotourism in remote areas cannot be developed without the consent and active involvement of local peoples, who should become partners in the process. For many countries like Chile, particularly in the developing world, tourism is one of the few meaningful sources of economic development and job creation. What would be the situation of count

Download or read book Use of the Web for Destination Marketing in Regional Tourism written by Bill Doolin and published by . This book was released on 2001 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Evaluating and Improving Websites written by World Tourism Organization and published by . This book was released on 2005 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Web Watch is an evaluation and benchmarking scheme to improve the quality and effectiveness of tourism websites of destination management organisations (DMOs) based on global research and best practice criteria. This project is jointly organised by the International Federation for IT and Travel and Tourism (IFITT) and the World Tourism Organization (WTO). This publication outlines the scheme, examines methodologies for evaluating quality criteria for effective websites, and gives results of preliminary research through surveys and pilot studies.

Download or read book Social Media in Travel Tourism and Hospitality written by Marianna Sigala and published by Ashgate Publishing, Ltd.. This book was released on 2012 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

Download or read book Synergism between online branding and promotion of tourism destination review in the context of destination management organizations DMOs written by Jeet Dogra and published by GRIN Verlag. This book was released on 2012-11-22 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Instructor Plans: Gastronomy / Hospitality / Tourism, , course: -, language: English, abstract: The present study is based on exploring the link between online branding and tourism destination’s promotion. From the last two decades, the online media(s) and internet tools contributing enormously in promotion of products as well as services. With the advent of globalization, the service sector also upgraded and the world-class customers are emerged. Henceforth, the promotion of tourism destination by using the online media(s) has drawn extensive attention with ample amount of opportunities. The strategic role played by internet and online technologies in the promotion of tourism destinations across the globe has been catching the attention of researchers to fully explore this segment and utilizing it to earn the desired results. The overall process of online branding contributes in the worldwide promotion of tourism destinations’ and ultimately it helps to secure the sustainable competitive advantage. There are several case studies of the tourism destinations which preferred and utilized the latest online technologies as their main conduit to promote and nourish their destinations to reach their potential markets and able to promote it and also creating the wider scope for future online branding strategies. The findings of the study suggesting also considered the online branding strategies along with traditional methods of destination branding.

Download or read book How important is Web 2 0 for the tourism sector and how can the industry apply to this trend written by Tim Lellinger and published by diplom.de. This book was released on 2010-11-19 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: 1.1 The Topic: Aims and Objectives: In the 1990's a revolutionary technological invention, the Internet, paved the way to a much easier and endless expandable way of communication all over the world. But although it was initially seen as a way of private communication, companies realised the potential of the invention and started to use the Internet for matters like distribution, communication, logistics and more. As internationality was one of the biggest advantages of the Internet, especially the tourism sector tried to use the Web for commercial purposes. Starting with Computer Reservation Systems (CRS) and own Websites, the usage transformed to complete e-commerce concepts, offering online-shopping and electronic ticketing. Today, one of the most attractive aspects of the Internet for the tourism branch is the possibility to reach a maximum of potential clients. From 1997 till 2006 the percentage of Internet users increased from 6,5% to 59,5%. By December 2008, over 43 million people in the United Kingdom were using the internet and most of them already used the Web for informing themselves about commercial products. But the study Internet Facts 2006 even shows more potential. Considering the trend, 59,7% of the users plan to book their complete vacation through the Internet, 56,4% plan to use the network for buying airline and train tickets and 52,2% want to book their hotel rooms via Web. Since the creation of the Internet, the commercial situation for suppliers changed more and more from a seller's to a buyer's market. With the help of new technologies and the improved accessibility through easy understandable software, consumers experienced a huge empowerment in the internet. Especially in the tourism sector, this consumer empowerment changed the market completely through more transparency and communication amongst the customers. As, in the near future, the strength of the buyers market will grow even more, suppliers now have to adapt to the new trend to stay competitive and to satisfy the customers. The personal reasons for selecting this topic can be concluded in 3 different facts. Firstly, my last studies in tourism introduced me to the market and the recent developments and therefore showed me the importance of differentiation and of using modern distribution channels. Secondly, my first studies were focused on information technologies and thus showed me current possibilities within Web 2.0 [...]

Download or read book Tourism And Social Media written by Herman Supriadi and published by CV Jejak (Jejak Publisher). This book was released on 2022-11-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, the developments of the Internet such as social media channels are undoubted and increasing considerably, results in emerging opportunities and challenges for Destination Marketing Organizations. The diversity and accessibility of the Internet and technology have basically altered the stages of planning for a trip, the way visitors interact with the information and share their travel stories. It is a matter of fact that the significance of Online Marketing for tourism destination was studied by many researchers. Among those marketing channels and social media platforms, Facebook is regarded as the most efficient tool for advertising and providing information of tourism industry. The number of Facebook users, which has significantly increased in recent years, ranked seventh compared to other countries. Along with the development, many travel organizations initially focus more on the digital marketing encompassing a range of online promotion efforts, for example, advertising, interacting, or raising tourist awareness via social media. Such activities may basically alter the stages of planning for a trip, the way visitors interact with the information and share their travel stories by visitors, hence, form the shape in which destination is promoted. As a result, there is a need to clearly understand Facebook’s role, main functions, and credibility among tourism marketers in order to utilize this site as an effective promotional tool. Taken together, the paper seeks to critically examine the role of Facebook usages in the travel planning process of tourists, giving the public deeper insights about this phenomenal literature.

Download or read book To what Extent are Chilean Regional Tourism Organisations Rtos Leveraging Web Technologies to Promote Regional Tourism written by Lois Burgess and published by . This book was released on 2005 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book written by and published by . This book was released on with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Big Data Analytics in Tourism and Events written by Hashem, Tareq Nael and published by IGI Global. This book was released on 2024-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Download or read book Tourism Risk Management for the Asia Pacific Region written by Jeff Wilks and published by . This book was released on 2004 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, industry representative groups and individual businesses are all seeking to develop improved management of risks so that potential crises can be avoided. This AICST report offers a broad coverage of risks related to tourism in the Asia Pacific region and strategic approaches to managing these risks. A comprehensive list of websites is provided on a separate CD-ROM [NOT AVAILABLE WITH PDF PURCHASE] recognising that this medium changes daily and the current list is only a sample of the material available on the Internet. This publication is also available for free download at www.crctourism.com.au

Download or read book Handbook of Research on Digital Communications Internet of Things and the Future of Cultural Tourism written by Oliveira, Lídia and published by IGI Global. This book was released on 2022-01-28 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Download or read book Place Marketing Governance and Tourism Development Or How to Design the Perfect Regional Tourist Board written by Jan van der Borg and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principal scope of this paper is to reconstruct the chain-of-command that regards the implementation of a regional tourism development strategy, in particular the tourism marketing policy. Starting point of the analysis was the assumption that the quality of the governance of these organisations is one of the factors that may explain the success of a tourist destination. Thereto, an international comparative study into the role of the organizational structure, of organizing capacity and of governance on the effectiveness of tourism promotion and territorial marketing was organised. By comparing four different case studies, Catalunya (E), Rhone-Alpes (F), Scotland (UK) and Trentino (I), worst and best practices have been identified, and an answer to the question whether there exists such a thing as an ideally structured organisation that deals with territorial and tourism marketing at the regional level has been sought.

Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.