Download or read book A Causal Structure Analysis of Advertising Effects on Attitudes Toward Foreign Brands written by Chull-Young Yi and published by . This book was released on 1991 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude, and to identify the causal mechanisms among the factors that were postulated to make up the causal structural system formulated based on relevant theories and previous research. Three theoretical models were constructed and tested using structural equation modeling techniques in an attempt to obtain a satisfactory structure model. The final respecified model describes advertising effects on attitude toward the foreign brand as a causal structure system consisting of seven latent factors: attitude toward the advertisement (Aad), attitude toward the advertiser (Aadvt), ad cognition (Cad), brand cognition (Cbr), country perception (Ccoun), attitude toward the brand (Abr) and attitude toward the act of purchase (Aact). The analyses of data showed the significant roles of the advertised brand's country affiliation and consumers' attitude toward the advertiser in determining their attitude toward the brand at the exposure of advertisement. Aadvt, Aad, Cbr and Ccoun were found to be direct positive causal factors of Abr. Results of the study also indicated that attitude toward the advertisement works on attitude toward the act of purchase only through attitude toward the brand. Identified through hypotheses testings and model comparisons, a causal structural model was presented explaining the relationships among the above factors. This study also found that the relative strengths of these factors tended to differ according to consumers' product knowledge levels. Results of data analysis suggested that the effects of the Ccoun and Cadvt factors were relatively stronger among consumers with high product knowledge than those with low product knowledge. Attitude toward the ad was found more important than country perceptions and brand evaluation for consumers with low product knowledge.

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1997 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journalism Abstracts written by and published by . This book was released on 1991 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Attention Attitude and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.

Download or read book Consumer Processing of International Advertising written by Byeong-Joon Moon and published by . This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Exposure Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.

Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

Download or read book Changing Negative Attitudes Toward Foreign Products The Role of Affinity and Perceived Value in Consumer Behaviour written by Juan C. Pu00e9rez-Mesa and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Anti-consumption is a relevant phenomenon in the study of consumer behaviour. Although anti-consumption attitudes take many forms, most researches have approached the study of negative attitudes towards foreign products. However, changing consumersu2019 negative attitudes toward foreign products may be a difficult task. Recently, consumer affinity has emerged in the international marketing literature as an important construct that explains positive attitudes toward a specific foreign country. Accordingly, there is a lack of studies that analyse how affinity can mitigate negative attitudes and behaviours, especially in the consumption experience of foreign products. Therefore, it is necessary to understand the psychological variables that motivate and/or mitigate consumer intention to buy or avoid foreign products. Particularly, the analysis of consumersu2019 reluctance to buy foreign products as a consequence of consumer affinity is virtually unexplored. Thus, the purpose is to contribute to the literature by investigating the formation of non-consumption responses to products of specific foreign origins. This research provides an insight into the underlying sources of consumer affinity and its behavioural impact on anti-consumption decisions. Additionally, this study includes two possible mitigating variables of anti-consumption (consumer affinity and perceived value) to show the importance of this phenomenon in the construction of consumer behaviour. This paper also contributes to existing literature by integrating the concepts of ethnocentrism, product-country image and perceived risk in a conceptual framework and in a set of propositions describing consumer preference for -or resistance to buy- foreign products. Spanish horticultural sector has been chosen as a setting for this research. This sector has suffered the effects of recurring crises. These crises together with the raising of environmental consciousness and consumersu2019 food safety concern have damaged its perceived image. To accomplish such objectives, a causal cross-sectional research will be designed through a survey aimed at consumers in the main destination markets (Germany, The Netherlands and United kingdom), using a structural equations methodology. From a managerial point of view, it is essential to be informed about underlying attitudes that explain why local consumers will not make an investment in foreign products.

Download or read book Monitoring Advertising Effectiveness written by Scott B. MacKenzie and published by . This book was released on 1982 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1987 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book American Doctoral Dissertations written by and published by . This book was released on 1997 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advances in Advertising Research Vol VII written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.

Download or read book Empirical Investigation of the Relationship Between Attitudes Toward Advertisements and Attitudes Toward Brands Over Time written by Doo-Hee Lee and published by . This book was released on 1990 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Impact of Socially Conscious Advertis e ments Vs Non socially Conscious Advertis e ments on Consumer Attitudes written by Nora Lynn Anderson and published by . This book was released on 2007 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Over the past decade more companies have begun participating in socially conscious or cause-related marketing. However, very little research exists that examines the effects of socially conscious advertisements on consumer's attitudes towards the brand, attitudes toward the advertisements and attitude towards the products. The current study examines the impact of socially conscious Kenneth Cole and Benetton advertisements on attitude towards the brand, attitude towards the advertisement and attitude towards the product. More specifically the current study looks at how consumers interpret the visual and verbal metaphors contained within these advertisements. Results indicated that issue knowledge/attitude, involvement and importance impact message understanding and attitude towards the advertisement. However results seem to be issue specific. Results also indicated that individuals who viewed the socially conscious advertisements had a less favorable attitude towards the brand during the post-test. Implications for advertisers are discussed as well as limitations and directions for future research.

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-16 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Download or read book Advances in Advertising Research Vol III written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.