Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Download or read book Brave New World written by Aldous Huxley and published by Rosetta Books. This book was released on 2011-07-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic novel of a perfectly engineered society is “one of the most prophetic dystopian works of the twentieth century” (The Wall Street Journal). Half a millennium from now, in the World State, the watchword is that every one belongs to every one else. No matter what class of human you are bred to be—from the intellectual Alphas to the Epsilons who provide the manual labor—you are a part of the efficient, well-oiled whole. You are nourished, secure, and blissfully serene thanks to the freely distributed drug called soma. And while sex is strongly encouraged, the old way of procreation is forbidden, eliminating even the pains of childbirth. But when a man and woman journey beyond these confines to where the “savages” reside, and bring back two outsiders, the cracks begin to show. Named as one of the 100 best English-language novels of the twentieth century by the Modern Library, Brave New World is one of the first truly dystopian novels. Influenced by the historic events of Huxley’s era yet as relevant today as ever, it is a remarkable depiction of the conflict between progress and the human spirit. “Chilling. . . . That he gave us the dark side of genetic engineering in 1932 is amazing.” —Providence Journal-Bulletin “It is a frightening experience, indeed, to discover how much of his satirical prediction of a distant future became reality in so short a time.” —The New York Times Book Review
Download or read book Brief Candles Four Stories written by Aldous Huxley and published by Wildside Press LLC. This book was released on 2021-03-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brief Candles (1930), Aldous Huxley's fifth collection of short fiction, consists of the following four short stories: "Chawdron" "The Rest Cure" "The Claxtons" "After the Fireworks" Brief Candles takes its title from a line in William Shakespeare's Macbeth, from Macbeth's famous soliloquy: "Out, out, brief candle! Life's but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing."
Download or read book A Brand New World written by Egathentale and published by Podium Publishing. This book was released on 2022-05-10 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: A teenager becomes a romantic hero in an artificial-reality school full of supernatural secrets in the first book of a slice-of-life, urban-fantasy series. Leonard Dunning wakes up in a home he doesn't remember—and to a face in the mirror he doesn't recognize. He soon discovers he attends Blue Cherry High with his best friend, Josh Bernstein, who seems to be the most popular boy in school, with several girls competing for his attention. As the girls collide and clash over the oblivious Josh, Leo realizes each of them displays quirks of characters found in an anime harem comedy. So if Josh is the story's protagonist, what does that make Leo? To learn more about the simulation in which he's been cast, Leo enlists the help of background extra Judy Sennoma. Together, they observe and catalog what's going on around them to try to figure out how the story will unfold. But as Leo interacts with Josh's love interests and inadvertently confronts stereotypical villains, he disrupts the flow of the narrative. Now, two girls have set their romantic sights on him, and he's made some very powerful enemies. As the designated secondary protagonist, Leo has become a hero in an adventure that's no longer following the tropes of the genre—and placed himself and his friends in grave danger. Caught in the crosshairs, Leo must develop his newfound superhuman abilities before he gets dragged into the hidden conflicts between otherworldly factions. But he's not afraid to push back against the plot, and the narrative's shadowy controllers are in for a rude awakening. The first volume of the hit slice-of-life romantic-comedy series—with more than two million views on Royal Road—now available on Audible and wherever ebooks are sold!
Download or read book Brand New World written by Sarah J Kay and published by Create a Bold Future LLC. This book was released on 2021-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future. Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth. The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress. Brand New World explains how to: - Develop a brand vision and strategy which articulates the brand's role in creating a bold future. - Align resources to create measurable value for all stakeholders beyond financial growth. - Encourage next-generation leaders to make choices about how they lead your brand.
Download or read book Fifteen Years written by Andrew Canter and published by . This book was released on 2018 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Javier Regueira, PhD, Philip O'Ferrall, Karnvir Mundrey, Daniel Bo, Petra Kroop, Professor Iain Macrury, Margret Knitter, Simon Orpin, Patricia Weiss, Olivier Robert-Murphy, João Belmar, Rob Donnell, Anna Gavazzi, Kata Fasi, Michael Wylie-Harris, Pascal Somarriba, Professor Paul Springer, Jan Godsk, Steve Macallister, Ed Cracknell, Scott Green, Anton Efimov, Sandra Freisinger-Heinl, Tom Curtis, Thomas Jamet, Adam Harris, Eleanor Thornton-Firkin, Ellen Marzell, Neil Waller, Jack Dyson, Simon Gosling, Graham Hayday, Rebecca Allen, Mark Choueke, Pablo Muñez, Daniel Calabuig, Ravid Kuperberg, Angela Everitt, Lawrence Ribeiro, Maria D'Souza, Richard Malton, Kaaren Whitney-Vernon, Adam Hua, Trevor Hardy, Bruce Bildsten.The Branded Content Marketing Association (BCMA) is the leading global member association for branded content. The BCMA promotes the value of branded content and is designed for anyone involved in the communications industry. Through best practice it leads the debate on what makes great branded content and how brands, producers, platforms and agencies can engage audiences for maximum benefit and payback. For more information please visit www.thebcma.info
Download or read book Brand New The Shape of Brands to Come written by Wally Olins and published by Thames & Hudson. This book was released on 2014-04-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Download or read book Brave New World written by Aldous Huxley and published by Arrow. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to New London. Everybody is happy here. Our perfect society achieved peace and stability through the prohibition of monogamy, privacy, money, family and history itself. Now everyone belongs. You can be happy too. All you need to do is take your Soma pills. Discover the brave new world of Aldous Huxley's classic novel, written in 1932, which prophesied a society which expects maximum pleasure and accepts complete surveillance - no matter what the cost.
Download or read book Brave New Work written by Aaron Dignan and published by Penguin. This book was released on 2019-02-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work.” —Seth Godin, author of This is Marketing “This book is a breath of fresh air. Read it now, and make sure your boss does too.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life. He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more. Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work? That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released. Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting. Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency. Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?
Download or read book A Whole New World written by Liz Braswell and published by Disney Electronic Content. This book was released on 2015-09-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if Aladdin had never found the lamp? This first book in the A Twisted Tale line will explore a dark and daring version of Disney's Aladdin. When Jafar steals the Genie's lamp, he uses his first two wishes to become sultan and the most powerful sorcerer in the world. Agrabah lives in fear, waiting for his third and final wish.To stop the power-mad ruler, Aladdin and the deposed princess Jasmine must unite the people of Agrabah in rebellion. But soon their fight for freedom threatens to tear the kingdom apart in a costly civil war. What happens next? A Street Rat becomes a leader. A princess becomes a revolutionary. And readers will never look at the story of Aladdin in the same way again.
Download or read book Brave New World Revisited written by Aldous Huxley and published by Turtleback Books. This book was released on 2006-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Aid written by Lisa Ann Richey and published by U of Minnesota Press. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical account of the rise of celebrity-driven “compassionate consumption.”
Download or read book Island written by Aldous Huxley and published by Harper Collins. This book was released on 2014-01-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: While shipwrecked on the island of Pala, Will Farnaby, a disenchanted journalist, discovers a utopian society that has flourished for the past 120 years. Although he at first disregards the possibility of an ideal society, as Farnaby spends time with the people of Pala his ideas about humanity change. HarperPerennial Classics brings great works of literature to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperPerennial Classics collection to build your digital library.
Download or read book Retail In A New World written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2022-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario.
Download or read book Nineteen eighty four written by George Orwell and published by DigiCat. This book was released on 2022-11-22 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a dystopian social science fiction novel and morality tale. The novel is set in the year 1984, a fictional future in which most of the world has been destroyed by unending war, constant government monitoring, historical revisionism, and propaganda. The totalitarian superstate Oceania, ruled by the Party and known as Airstrip One, now includes Great Britain as a province. The Party uses the Thought Police to repress individuality and critical thought. Big Brother, the tyrannical ruler of Oceania, enjoys a strong personality cult that was created by the party's overzealous brainwashing methods. Winston Smith, the main character, is a hard-working and skilled member of the Ministry of Truth's Outer Party who secretly despises the Party and harbors rebellious fantasies.
Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Download or read book Brand New World written by Max Lenderman and published by HarperCollins Canada. This book was released on 2010-08-10 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.” In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand. Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.
