Download or read book 80 20 Brand written by Aaron Hackett and published by Aaron Hackett. This book was released on 2019-01-05 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think like a Procter & Gamble brand manager. Brand building is challenging because one must master both the science and the art of brand growth to deliver success. One of the most powerful brand-building tools is merely a placebo! After many years of teaching Brand Management at Georgia Tech, Aaron Hackett has distilled his two decades of brand experience into the 20% of academic theory that delivers 80% of real-world results. His passion has been coaching students and clients using the proven methods he learned at Procter & Gamble and throughout his career. Professor Hackett identifies the most compelling aspects of brand management and breaks them down with a focus on results: We've got it Backward - The 80/20 of Targeting Consumer is Boss - The 80/20 of Consumer Understanding Less is More - The 80/20 of Positioning Marketers Lie, but Numbers Don't - The 80/20 of Analysis Opportunity from Chaos - The 80/20 of Messaging Sell a Little, Learn a Lot - The 80/20 of Marketing Activation First Moment of Truth - The 80/20 of Shopper Purchase Product Placebo - The 80/20 of Quality Perception The content in this book has been vetted semester after semester by students who do not settle for theoretical. For detailed feedback from people who have had extensive interactions with Professor Hackett, please visit 8020brand.com/train

Download or read book 80 20 Brand written by Aaron Hackett and published by Independently Published. This book was released on 2019-05-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If we were to apply the 80/20 rule to brand management, what 20% of effort would deliver 80% of results? Aaron Hackett has been working to answer this question in a concise and easy to understand manner since he began teaching brand management at Georgia Tech in 2013. His passion has been coaching students and clients using the proven methods he learned at P&G and throughout his career.80/20 Brand is not for the casual business reader. This book is for people who are actively looking to build a brand now or in the immediate future. For this reason, students taking Professor Hackett's class must select a brand for a semester-long brand consulting project. Real world application is even more meaningful than brand theory when developing capable future brand builders.80/20 Brand does not attempt to provide a comprehensive view of brand management. The difficult, yet meaningful work of this book is getting to the core of what delivers the greatest brand success in the most efficient manner possible. The content in this book has been vetted semester after semester by students who do not settle for theoretical.

Download or read book The 80 20 Individual written by Richard Koch and published by Crown Currency. This book was released on 2005-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new 21st century individualism is overtaking “corporation-as-king” capitalism, transforming the way we work and live. Today, real power rests in the hands of creative individuals like Bill Gates, Warren Buffett, Oprah Winfrey, and Steven Spielberg, who are changing the world one great idea at a time. In THE 80/20 INDIVIDUAL, Richard Koch reveals the secret of their success: they discovered what they do better than anyone else and rode it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20 PRINCIPLE, Koch shows how to maximize success in your career and life by using the proven principle that 80 percent of changes in the world result from the most powerful 20 percent of actions and ideas. He’ll show how to use your own powerful “20 percent spike” – your most creative ideas and unique skills – to measure the amount of value you bring to your employer, clients or customers. For most people, there is a huge disparity between their intrinsic value and the compensation they receive for their efforts. THE 80/20 INDIVIDUAL shows how to narrow that gap. Drawing from his own success as an entrepreneur, as well as from the stories of scores of companies and individuals who have flourished as a result of an 80/20 mind-set, Koch offers a step-by-step method to remodeling a career or existing business, or creating a new one – one that most benefits you. He provides valuable insights on finding 80/20 partners, hiring 80/20 employees, and running an 80/20 business. By building a team that supports your efforts and excels in areas where you lack experience or knowledge, you’ll be able to focus your time and energy on your strengths. Productivity and profits will soar because you’ll be doing what you do best and enjoy the most. By using the 80/20 strategies outlined in the book, you can take control of your career and financial future.

Download or read book The 80 20 Principle Third Edition written by Richard Koch and published by Crown Currency. This book was released on 2011-11-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be more effective with less effort by learning how to identify and leverage the 80/20 principle: that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highly effective people and organizations. Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies. The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.

Download or read book Living the 80 20 Way New Edition written by Richard Koch and published by Hachette UK. This book was released on 2011-02-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps the reader to succeed personally as well as professionally, to make a good life as well as a living.

Download or read book Unreasonable Success and How to Achieve It written by Richard Koch and published by Entrepreneur Press. This book was released on 2020-09-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can We Map Success? Successful people typically don’t plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius. Bestselling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment: Self-belief Olympian Expectations Transforming Experiences One Breakthrough Achievement Make Your Own Trail Find and Drive Your Personal Vehicle Thrive on Setbacks Acquire Unique Intuition Distort Reality With this book, you can embark on a journey towards a new, unreasonably successful future.

Download or read book 80 20 Triathlon written by Matt Fitzgerald and published by Da Capo Lifelong Books. This book was released on 2018-09-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough program for triathletes -- beginner, intermediate, and advanced -- showing how to balance training intensity to maximize performance -- from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity. But the vast majority of recreational triathletes are caught in the so-called "moderate-intensity rut," spending almost half of their time training too hard--harder than the pros. Training harder isn't smarter; it actually results in low-grade chronic fatigue that prevents recreational athletes from getting the best results. In 80/20 Triathlon, Matt Fitzgerald and David Warden lay out the real-world and scientific evidence, offering concrete tips and strategies, along with complete training plans for every distance--Sprint, Olympic, Half-Ironman, and Ironman--to help athletes implement the 80/20 rule of intensity balance. Benefits include reduced fatigue and injury risk, improved fitness, increased motivation, and better race results.

Download or read book Cirque Du Freak A Living Nightmare written by Darren Shan and published by Little, Brown Books for Young Readers. This book was released on 2008-08-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.

Download or read book The 80 20 Principle and 92 Other Powerful Laws of Nature written by Richard Koch and published by Nicholas Brealey. This book was released on 2013-06-06 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight from science for business success In a brand new Preface, bestselling author Richard Koch describes a paradigm shift in business, whereby intuition is more important than analysis, ideas and product trump strategy, and influence is superior to control. In this essential companion to his bestselling The 80/20 Principle - the radical power law that helped thousands of people achieve more by doing less - Koch illuminates 92 other universal principles and laws to promote the science of success in an increasingly challenging business environment. From natural selection to genes and memes, from Newtonian physics to chaos and co-opetition, Koch demonstrates, in both theory and practice, what science can teach business: - Why growth is much easier to find than sustain - Why co-operating is better than competing - How there are infinite ways to fail, but also multiple ways to succeed

Download or read book The Next CEO written by Thomas Keil and published by Routledge. This book was released on 2021-05-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selection of the next CEO is the single most important task of the board of directors. Yet, despite the huge amount of time, money, and attention given to the task, many CEO changes fail, with disastrous consequences for all concerned. With so much at stake, it is natural to ask what companies and their boards can do to increase the odds of success. Illustrated with an abundance of real-life examples from interviews with CEOs, C-suite members, members of the boards, and headhunters supporting CEO searches, The Next CEO explains how boards can improve the odds of success with CEO succession by identifying clear CEO mandates and associated CEO profiles and by selecting CEOs that are fi t for purpose. It further explains how the CEOs of leading corporations effectively take charge and create results, providing a roadmap for incoming CEOs. These ideas are brought to life with case studies and interviews with well-known corporations such as ABB, Alibaba, Freudenberg, GE, Google, HNA, HP, Microsoft, Nestle, Nike, Nokia, Novartis, Roche, Sony, Tata, and Zurich Insurance. The book is invaluable practical reading for board members of medium-to-large-size fi rms involved with CEO succession, and for those preparing for their fi rst CEO position. It is also relevant to headhunters who are involved in the process of CEO succession as a working tool for them and their clients. In addition, the book will be relevant to courses on corporate governance and strategic transformation at the executive and MBA levels.

Download or read book The 80 20 Principle written by Richard Koch and published by Hachette UK. This book was released on 2011-01-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special 10th anniversary edition of the bestselling "The 80/20" principle contains an entirely new chapter 'The Yin and Yang of the Principle' in which Koch responds to the thousands of reader responses to the book - including a rap song! - and uses this new material to reach a new level of awareness and understanding of the true power of the principle. And it is powerful: the 80/20 principle - the fact that 80 per cent of results flow from 20 per cent of causes - is the one true principle of highly effective people and organisations. "The 80/20 Principle" shows how you can achieve much more with much less effort, time and resources, simply by concentrating on that all-important 20 per cent. "The 80/20 Principle" is the key to controlling our lives. If we can latch on to the few powerful forces within and around us, we can leverage our efforts to multiply effectiveness. Most of what we do has trivial results. A little of what we do really matters. So if we focus on the latter, we can control events instead of being controlled by them, and achieve several times the results.

Download or read book The 80 20 Manager written by Richard Koch and published by Little, Brown. This book was released on 2013-10-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work -- without stress or long hours. In his bestselling book The 80/20 Principle , Richard Koch showed readers how to put the 80/20 Principle -- the idea that 80 percent of results come from just 20 percent of effort -- into practice in their personal lives. Now in The 80/20 Manager, he demonstrates how to apply the principle to management. An 80/20 manager learns to focus only on the issues that really matter, achieving exceptional results, and feeling successful everyday while working less hard in fewer hours. A large number of managers -- especially in these difficult times -- feel completely overwhelmed. Their inboxes are overflowing and they constantly struggle to finish their to-do lists, leaving little time for the things that really matter. The 80/20 Manager shows a new way to look at management -- and at life -- to enjoy work and build a successful and fulfilling career.

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Download or read book Detox Declutter Dominate written by Perry Marshall and published by . This book was released on 2020-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In just 36-pages, this book reveals how to grow your business 4X faster by eliminating 80% of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. If you've wondered why you are working so hard to make so little money from your business, this book reveals the clear path forward. Beyond time management, you'll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations. Not only that, you'll identify and change habits to develop the mental toughness you need to say "NO!" to tasks beneath your pay grade. Each of the seven principles are explained concisely, in 2-3 pages with illustrations. This book embodies the same minimalist approach we advocate to increase your productivity, happiness, and success. Why read a 200-page book to discover how to save time, make more money and scale your business? when everything you need is revealed in just 36 pages, with pictures? How to accomplish more, with less. Illustrated.

Download or read book Think Inside the Box written by Tim Nelson and published by Wcg Press. This book was released on 2013-05 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think Inside the Box maps a regimen to discover and revitalize the exceptional business that exists inside your current organization. Businesses add complication and complexity as they grow. Winners and losers exist side by side in product catalogs and among customers. Sorting through the noise to focus on the core and eliminate the wasteful is a constant management challenge. The methods and tools in this book are the same ones used by consultants and private equity investors. Think Inside the Box walks you through the process step-by-step. You have the data and you have the tools; we provide the map and the directions. The regimen detailed in Think Inside the Box: Is data driven, using data readily available in the organization. Relies on the well-established 80/20 rule to direct focus and attention. Anchors analysis in the fundamental elements of any organization; products and services and the customers who use them. Demands no rare or unusual skills, techniques, or technology. Adapts simply to new data as it becomes available. Has a proven track record; applied to over 850 businesses acquired and integrated in one Fortune 150 company, ITW, which has consistently produced superior results. Think Inside the Box doesn't stop with analysis. It takes you from insight through execution. It shows you how to identify your most profitable products and customers. It walks you through how to combine those two lists to map your business into four boxes: The Core, Supporting Products, Benefactor Customers, and The Residual. Next, we show you how to take the resulting Quad Map and unearth the treasures locked inside each box. We demonstrate how, when, and where to apply over twenty distinct improvement tools and techniques including: Product Line Simplification Visual Production Kanban Inventory Management Dedicated Equipment One-at-a-time Manufacturing Value Stream Analysis In the final section, we detail the project management, program management, and organizational change management tasks and challenges you will face in taking advantage of the multiple opportunities that will create using the Quad Map and Tool Kit. Finally, we discuss how to embed the process and the tools into the ongoing operations of your business. The result is a business built to adapt to change. Organizations that have followed this process and used the tools and techniques systematically have seen sustained improvements such as: Eliminating 25% of catalog items without reducing total gross margin Increasing on-time deliveries to over 97% by instituting Kanban inventory management Reducing suppliers from over 200 to 40 Increasing revenue per employee from $137,000 to over $425,000 Improving operating income from 4% to over 28%

Download or read book The 4 hour Chef written by Timothy Ferriss and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building upon Timothy Ferriss's internationally successful "4-hour" franchise, The 4-Hour Chef transforms the way we cook, eat, and learn. Featuring recipes and cooking tricks from world-renowned chefs, and interspersed with the radically counterintuitive advice Ferriss's fans have come to expect, The 4-Hour Chef is a practical but unusual guide to mastering food and cooking, whether you are a seasoned pro or a blank-slate novice.

Download or read book Salt Sugar Fat written by Michael Moss and published by Signal. This book was released on 2013-02-26 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."