Download or read book 7 Steps to an Integrated Implementable Marketing Plan written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2013-05-09 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing plan is a well thought-out blueprint that answers the question--what is marketing?--in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan. More specifically, it will answer questions such as: o What is a marketing plan? o What is in a marketing plan? o How to find or implement marketing research campaigns to assist with your market and customer evaluations o What are the basic topics to cover in a SWOT Analysis? o What marketing strategy will you try first to reach your target market and increase your sales? o Based on your SWOT Analysis, what marketing mix will evolve into full campaigns? and which target markets will you chase? o What are the 5 guiding principles of marketing that should never be forgotten? o Once implemented...how can you control your efforts? o and more... A marketing plan on a shelf is just another book collecting dust--an integrated marketing plan that is implemented is your GPS to success.

Download or read book 12 Simple Steps to Better Sales written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-05-19 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a sales representative or business development professional, entrepreneur, solo practitioner, or small business owner, this book can help you to increase your sales by making small tweaks to what you are already doing. It may also remind you of some simple activities that you haven't been doing that can be easily incorporated into your sales process or routine. More specifically, this guide will give you tips on: o How to sell - in general o Building credibility in your industry or market o Lead generation methods that you may need to add to your arsenal o Lead follow up dos and don'ts to keep your leads hot o Saving time by using auto responders o Closing more sales through email marketing Just to name a few Whether you focus on offline or online sales, this guide can help you to increase your sales dramatically AND quickly. The longer you wait, the more sales you are losing...

Download or read book Stumbling for Fun Profit written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2014-03-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you haven't yet tried SumbleUpon, you need to realize that the possibilities are endless. In fact, you will find out that you can actually being stumbling from several other places as well. I am under the impression that StumbleUpon is one of the most convenient social networks for any business to start their online campaign for traffic and exposure. The creation of the account, customization of the profile, downloading and installing, and other basic set up procedures can be done in minutes. This guide will give you insight on: - Using social bookmarking as a search engine tool - Using social news sites - Incorporating tags into your social bookmarking - Checking out social news - Utilizing social bookmarking software - and more...

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

Download or read book Complete Branding written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2014-04-03 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practically every single individual today loves social media, and perhaps most of us can't live without it. There is some truth about it being an essential part of life, but not all people know how important it is when it comes to building your brand. Social media isn't just for fun, social interaction, and keeping up to date with the latest news and trends. It can also be a very powerful tool for online branding. In this guide, you will see: - How to define the rules - The importance of a name - How to use publicity to your advantage - The importance of keeping your company name separate from your product names. - Social marketing strategies to expand your brand's exposure - Why you don't' want to be a stuck up brand? - When to think locally and when to think globally - And more... Being a company, you are to make the most out of your product or brand. It means you need to program it to be the best it can be. The good thing is you are in complete control on that aspect of your business endeavor. In fact, you get control over the kind of image your brand wants to be known for as well as the kind of message you want to send out to your customers. But then again, you cannot forget the fact that it is the consumers that will always have the last word in determining if your brand will become a success or not. This is the reason why it is very important to be sure you are holding and conducting focus groups and surveys. These are effective means of getting information back from the people who are likely to purchase what you are offering. It is your utmost responsibility to place priority on the creation and sustenance of an authentic and relevant presence online. You will have to understand that social space is noisy in general. The trash is increasingly growing in it. That is why people and the brands they promote who will succeed are those who provide the ideal alternative to the noise and trash. Being a brand marketer and an avid promoter of social media ethics, yo

Download or read book Old School eZine Publishing written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-10-31 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet offers tons of possibilities for everyone. It is a haven for making money, building successfully businesses, and reaching a target audience effectively and efficiently. One of the best ways to do this is STILL through eZine publishing. Actually, by using this method, you can accomplish many important marketing tasks at the same time. You can build your credibility as an expert in your chosen niche, build a list of loyal subscribers who are interested in hearing from you on a regular basis, and open up profit centers and avenues for creating more revenue. This guide is specifically written to get your started in the publishing of your own eZine. It will give you ideas regarding: - Themes for your eZine - Deciding on a model and format - How to develop quality content and where to look for help in doing so - How to capitalize on the pros and minimize the cons of undertaking this endeavor - What you need to get this process started - Ideas on setting up a schedule and editorial calendar - Tips for getting your messages opened and your eZine read every time - And more... What is very remarkable about this kind of online marketing is that hands down it is by far the easiest and most convenient to use, considering the efficiency it provides. With a little bit of effort and practically no money, you create the ability to reach thousands of people who then become thousands of 'potential customers.' This system has been proven to work, part of the proof is the fact that it is widely used as a marketing strategy, with emphasis on new websites and businesses online. This new eZine could be one of the best marketing strategies you will ever try.

Download or read book Socially Influential in 45 Minutes a Week written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-10-12 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in becoming a social influencer but don't have the time? Social media campaign management IS a full-time job in and of itself, but most companies add the responsibility onto their marketing department (or the person responsible for marketing) without a second thought about existing workload. This book is a guide on being socially effective when you only have 45 minutes a week to spend on social media marketing and campaign implementation. The best way to be effective is to be influential. Successful social media influence has become an advanced tactic of social media marketing--and would be the best use of your limited time. This guide shares some of the ideas and lessons of the top social media influencers including: - The sure-fire ways to establish your social media presence - Methods to build and maintain your social media following - When it might be beneficial to create dummy accounts along with multiple social media networks - If you may benefit from starting your own online social communities - The value of using the right account management tool to manage your social media network - And more If you only have 45 minutes a week to spend on social media marketing efforts, then you need to make every minute count. I wish you luck and hope that this book is helpful in your efforts, not to mention, assisting you with managing your time and resources effectively.

Download or read book Old School eZine List Building Basics written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-12-22 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet offers tons of possibilities for everyone. It is a haven for making money, building successfully businesses, and reaching a target audience effectively and efficiently. One of the best ways to do this is STILL through eZine publishing. But what's even more important is having your own mailing list. This is something that you have to work at and grow over time. But once you build a list of loyal subscribers who are interested in hearing from you on a regular basis you will open up profit centers and avenues for creating revenue that you never knew existed. This guide is specifically written to help you to build and manage your mailing list. It will give you ideas regarding: - Squeeze page design and other tips - Maintaining a responsive list of subscribers - Paid advertising versus free advertising - Avoiding unsubscribe requests - Which list building shortcuts to avoid - And more... What is very remarkable about this kind of online marketing is that hands down it is by far the easiest and most convenient to use, considering the efficiency it provides. With a little bit of effort and practically no money, you create the ability to reach thousands of people who then become thousands of 'potential customers.' This system has been proven to work, part of the proof is the fact that it is widely used as a marketing strategy, with emphasis on new websites and businesses online. This new eZine could be one of the best marketing strategies you will ever try.

Download or read book Social Bookmarking with StumbleUpon written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2014-03-31 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The web is probably the largest gold mine ever, figuratively speaking. It is by far the biggest community ever established where people get to do practically anything they want and find anything they need. The Internet is the best place to shop, play games, establish communication, and conduct research. It is the most effective and fastest means of meeting people and promoting products and services. And what's even better is the fact that the web currently presents tons of services intended to make your life easier. One of the services that has been gaining in significance is social bookmarking. This guide will give you insight on: - getting started with social bookmarking - the simplicity of it - becoming a stumbler - creating good bookmarking content - converting stumblers into subscribers - and more... Now you are probably wondering how you can meet and establish friendly relationships via StumbleUpon. The answer to that is quite simple. In fact, you may be surprised at how fast you can make friends. For instance, take note of the user that added content or an article that interests you. Later on, you find similar articles that interest you posted by the same user. You're beginning to think you may share some of the same interests, so you go to their profile and find the option to add them as a friend. Of course, they'll usually have to accept you as their friend, but once they check out your profile and see your interests are similar, they'll be happy to be on your friend list. Through this method, you will end up building a network of friends in no time. This in turn will help you find many websites or articles that interest you the most and then you get to share them with others.

Download or read book Beyond Your Best written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2014-03-31 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the deciding factor for success? For most of us, it is primarily about what you think and how to act based on those thoughts. These should work together with a set of uniform principles, which by the way needs to be followed with a firm commitment. Thoughts that are based on reason are a very effective catalyst to produce a reaction. The moment you set off, you will realize later on that courage is what a typical person needs in order to travel through and endure the inevitable tough roads ahead. This guide will give you insight on: - The right formula for success - Steps to personal wealth - How to unlock wealth - The true power of thought - and more... The real fun in life comes from the inside. The need for success, the genuine one of course, comes from you to the people around you, and not the opposite. The thing is you have to set your own path and be able to define success and meaning in your own way. Becoming significant means accepting your success and channeling this focus on having a positive effect on other aspects of your life--family, career, community, friends, and more.

Download or read book Going Mobile written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-10-31 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.

Download or read book Socially Influential Success Pack written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2014-04-04 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in becoming a social influencer and learning social media marketing for your business? Maybe you don't have the time? This success pack contains: o How to Become a Top Social Influencer o Socially Influential in 45 Minutes a Week o Socially Influential in 45 Minutes a Week - Supplemental Successful social media influence has become an advanced tactic of social media marketing. Facebook and Twitter are just the tip of the social media network iceberg. The first guide shares some of the ideas and lessons of the top social media influencers including: - The sure-fire ways to establish your social media presence - Methods to build and maintain your social media following - When it might be beneficial to create multiple social media networks - If you may benefit from joining in online social communities - The value of using the right account management tool to manage your social media network - And more This other books are guides on being socially effective when you only have 45 minutes a week to spend on social media marketing and campaign implementation. The best way to be effective is to be influential. These share some of the ideas and lessons of the top social media influencers including: - The sure-fire ways to establish your social media presence - Methods to build and maintain your social media following - When it might be beneficial to create dummy accounts along with multiple social media networks - If you may benefit from starting your own online social communities - The value of using the right account management tool to manage your social media network - And more If you want to increase traffic to your website, sell more products, or just start a trend, then you need to be a top social influencer. If you only have 45 minutes a week to spend on social media marketing efforts, then you need to make every minute count.

Download or read book Socially Influential in 45 Minutes a Week Supplemental written by Cassandra Fenyk & Sh and published by Speedy Publishing LLC. This book was released on 2013-10-14 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've read Socially Influential in 45 Minues a Week, you have a fairly good idea of how to manage your schedule with tips and tricks to become a social influencer within your limited time schedule. To repeat the reason for these books, social media campaign management IS a full-time job in and of itself, but most companies add the responsibility onto their marketing department (or the person responsible for marketing) without a second thought about existing workload. This book is a supplemental guide to Socially Influential in 45 Minutess a Week. This includes even more tips on the most effective use of Facebook, Twitter, and HootSuite. Successful social media influence has become an advanced tactic of social media marketing--and would be the best use of your limited time. If you only have 45 minutes a week to spend on social media marketing efforts, then you need to make every minute count. I wish you luck and hope that this book is helpful in your efforts, not to mention, assisting you with managing your time and resources effectively.

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Download or read book Digital Marketing written by Annmarie Hanlon and published by Sage Publications Limited. This book was released on 2022-02-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Download or read book On Target written by Tim Berry and published by Palo Alto Software, Inc.. This book was released on 2001 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical resources to write a marketing plan are difficult to find. On Target: The Book on Marketing Plans offers an excellent solution. On Target takes you through the process of writing an effective marketing plan from the initial concept to full implementation.

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.