Download or read book 60 Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

Download or read book 60 Minute Strategic Plan written by John E. Johnson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Simple Guide to Legal Innovation written by Lucy Endel Bassli and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Educational needs of practicing lawyers are explored with a practical guide provided. Details the legal ecosystem and how its complex, varied and often overlapping parts can and should be handled by practicing attorneys, alternative legal service providers and "non-legal" professionals"--

Download or read book Design Thinking for Strategic Innovation written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

Download or read book The Dark Side of Innovation written by Ankush Chopra and published by . This book was released on 2013-08-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation has usually been considered the engine of business success. But innovation has a dark side. In The Dark Side of Innovation, author Ankush Chopra shows what can happen to a company when innovations arise that impact profitability. He also outlines a step-by-step method for businesses to deal with the resulting quandary. Innovations and changes that destroy profit regularly appear across industries. The systematic method proposed in this book of predicting and dealing with such changes is a result of learning from the mistakes and successes of firms that have faced such profit-destroying innovations.

Download or read book The Circle of Innovation written by Tom Peters and published by Vintage. This book was released on 2010-09-08 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation. The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents here a lifesaving handbook--both provocative and practical--designed to turn any organization into a perpetual innovation machine. In 400 seminars in 47 states and 22 countries in the last five years, Peters has reexamined, refined, and reinvented his views on innovation. Now he brings those seminars--and his passion--to the reader in a landmark book. It is meant, he writes, to both "terrify" and "enlighten." These are "times of matchless peril for those who fail to grasp the nettle...and times of matchless opportunity for those who do." To keep us alert, limber, and ready for action, he provokes and cajoles in chapter after chapter. Among his institutions and revelations: We Are All Michelangelos. He shows how to transform every "jobholder" into a full-fledged businessperson. All Value Comes from the Professional Services. How to convert sluggish staff units into Vital Centers of Intellectual Capital Accumulation. The System is the Solution. How to build great systems--which go far beyond nuts and bolts. Create Waves of Lust. Quality is not the automatic advantage it recently was. There is a pressing need to reverse the rising tide of product and service "commoditization." Tommy Hilfiger Knows. In a crowded marketplace, branding is far more important than ever before. It's a Woman's World. How to capitalize on the fact that women purchase/are purchasing agents for well over half of U.S. commercial and consumer goods. Little Things Are the Only Things. As the Blight of Sameness encroaches on market after market, design is often the best tool in services or manufacturing for sustainable differentiation. We're Here to Live Life Out Loud. Why transformational leaders of the future must have laser-like focus, tell the truth, and live on the lunatic fringe. The hallmarks of Tom Peters legend are an insatiable curiosity, an agile intellect, a pragmatic perspective, and an uncanny ability to gauge the global zeitgeist. These qualities are all brought to bear as Peters sets out to engage, enrage, and ultimately empower his readers, amid forces that are reshaping not only business but every aspect of human experience.

Download or read book Small and Medium Enterprises written by Information Resources Management Association and published by IGI Global. This book was released on 2013-04-30 with total page 2031 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive collection of research on current technological developments and organizational perspectives on the scale of small and medium enterprises"--Provided by publisher.

Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Download or read book Innovation through Knowledge Transfer written by Robert J. Howlett and published by Springer Science & Business Media. This book was released on 2010-07-19 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge transfer between universities, business and the community is a topical subject of increasing importance. The first International Conference on 'Innovation through Knowledge Transfer: Research with Impact', InnovationKT'09, held in Kingston, London, UK, provided a rare and welcome opportunity to share some of the successes of knowledge transfer. The conference attracted 150 delegates and featured 42 oral presentations. This volume, representing the proceedings of the conference, contains 35 papers based on selected conference presentations. The papers are divided into seven sections entitled ‘Key Knowledge Transfer Perspectives’, ‘Knowledge Transfer Case Studies’, ‘Innovative Knowledge Transfer Techniques’, ‘Strategic and Organisational Approaches to Knowledge Transfer’, ‘Knowledge transfer in the Arts and the Community’, ‘Knowledge Transfer Methodology and Practice’ and ‘Innovation and Enterprise’. The first InnovationKT conference was unique in gathering such a tremendous range of knowledge transfer experience and expertise. This volume forms a valuable resource for all those who are involved in knowledge transfer, or wish to know more about it. University academics can read examples of ways in which research can be commercialised, increasing impact and improving relevance. Knowledge transfer practitioners can find out about best practice in their subject and read case studies. Companies can read about how universities can help find solutions to their problems. We recommend this volume as a statement of the benefits that knowledge transfer can bring to all those involved.

Download or read book Legal Upheaval written by Michele DeStefano and published by . This book was released on 2018 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone invested in the future of the legal profession, be it someone tasked with transforming their practice, someone looking to approach their work in a new way, someone looking for a fresh approach to client relations, or someone new to the field interested in a forecast of the world to come.

Download or read book Information Systems for Small and Medium sized Enterprises written by Jan Devos and published by Springer Science & Business Media. This book was released on 2013-10-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book establishes and explores existing and emerging theories on Small and Medium-sized Enterprises (SMEs) and the adoption of IT/IS. It presents the latest empirical research findings in that area of IS research and explores new technologies and practices. The book is written for researchers and professionals working in the field of IS research or the research of SMEs. Moreover, the book will be a reference for researchers, professionals and students in management information systems science and related fields.

Download or read book Frugal Innovation written by Navi Radjou and published by The Economist. This book was released on 2015-02-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains: How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software. How consumers and other external partners can help develop products How to implement sustainable practices, such as the production of waste-free products How to change the corporate culture to become more frugal

Download or read book A Guide to Innovative Public Private Partnerships written by Thomas A. Cellucci and published by Government Institutes. This book was released on 2011-03-16 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congress is expected to announce that new practices are to be adopted across the federal sector which will incite new and innovative partnerships between the public and private sectors. In A Guide to Innovative Public Private Partnerships: Utilizing the Resources of the Private Sector for the Public Good author Thomas A. Cellucci introduces these new procedures and how both private entrepreneurs and government managers can use them most effectively. This book enables organizations in both the private and public sectors to develop and execute efficient and effective business partnerships. Detailed requirements and market potentials are developed which would help entice the private sector to use its own resources to develop products and services without delay and at minimal cost to taxpayers. The book starts from basic principle of partnerships, develops the concept of commercialization-based public-private partnerships, and provides templates, potential marketing tools, and real-world examples to prove the effectiveness of this shift in how government will work in the future. This is a 'must read' for anyone interested in doing business with the government as well as government leaders who are being forced to trim budgets and show genuine value in their agencies.

Download or read book Innovation Abyss written by Dr Chris Dearmitt Frsc and published by . This book was released on 2016-07-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will shock you and forever change the way you see innovation. As a serial innovator, I ruthlessly expose the real problems and give proven solutions. You can halve your R&D spending and still get far better results. Here's some of what you will learn. Hear why the tools you use now are your enemy Learn how to get 1000% more return on your R&D dollar Uncover the reasons why large companies stumble and fail The value of open innovation finally quantified How misguided targets lead to unwanted results A shocking examination of the risk: reward balance This book is the missing piece of the puzzle. You will hear the real problems holding you back and the get answers directly from a serial innovator. There is a chapter for aspiring innovators, advice for managers, CEOs and board members. This book has something for all parties involved in the quest for innovation. Praise for Innovation Abyss "This book is an essential reference for anyone interested in how Innovation really happens. It explains the balanced role of free- and out-of-the-box thinkers, creative mavericks and visionary leaders who lead their people instead of managing them. You will find loads of great examples, thought provoking ideas and the book is full of helpful insights." Rob Kirschbaum CEO, SakuragiConsult & former VP Innovation at DSM "Dr. DeArmitt has written an engaging, thoughtful, and provocative book about innovation. He has drawn on his extensive personal experience at companies both large and small, recent research, and many other innovators' experiences. The result is a framework of how companies actually operate in practice today, how that often hampers instead of helps innovation, and a set of suggestions and practical recommendations useable by individuals up to company directors." Micah Yairi, Co-Founder and CTO, Tactus Technology "I just finished reading this book on a flight back from Asia, and it was so engaging that I couldn't put it down. Chris's insights on the innovation process, and the corporate hurdles to producing new products, was right on the mark. As someone who has spent his career working for both small and large companies in the US, and who has had to work around these obstacles to invent new products, I can attest to the validity of his arguments. I give this book two thumbs up!" Philip Jacoby, Founder Jacoby Polymer Consulting LLC "Chris DeArmitt enjoyably relates his adventures as a true innovator in a substantially automated world. He identifies all those structures and procedures we have installed that prevent progress from happening: it is a call for all of us working in any position in a larger organization to get our targets straight. Reading this book will make you laugh and cry. It invites you to start thinking and may even make you act...if you dare...like Chris." Professor Gerrit Luinstra, University of Hamburg

Download or read book A Guide to Open Innovation and Crowdsourcing written by Paul Sloane and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Download or read book SMEs and Open Innovation Global Cases and Initiatives written by Rahman, Hakikur and published by IGI Global. This book was released on 2011-12-31 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation has been widely implemented in small and medium enterprises (SMEs) with the aim of influencing business promotion, value gain, and economic empowerment. However, little is known about the processes used to implement open innovation in SMEs and the associated challenges and benefits. SMEs and Open Innovation: Global Cases and Initiatives unites knowledge on how SMEs can apply open innovation strategies to development by incorporating academic, entrepreneurial, institutional, research, and empirical cases. This book discusses diverse policy, economic, and cultural issues, including numerous opportunities and challenges surrounding open innovation strategies; studies relevant risks and risk management; analyzes SMEs evolution pattern on adopting open innovation strategies through available measurable criteria; and assists practitioners in designing action plans to empower SMEs.

Download or read book A Sixty Minute Guide to Disruption written by Ankush Chopra and published by . This book was released on 2017-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruption management is fast becoming a critical skill for managers in this age of disruption. Disruption used to be a once in a lifetime event that took decades to materialize. Quartz watches took a decade to disrupt mechanical watches. Digital cameras took over twenty years to disrupt analog technology. But, things have changed today. Blackberry saw the iPhone emerge and take over the smart phone market in a couple of years. Dollar Shave club has taken over 8% of shave care market in a matter of 3 years. Firms that wait for a disruptive event to prepare a response do not have the luxury of time any more. Blackberry only started to respond after the iPhone arrived on the scene. It was displaced from its leadership position within 2 years. This is why you need to master disruption management.