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Download or read book Contemporary Consumption Rituals written by Cele C. Otnes and published by Psychology Press. This book was released on 2004-05-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Download or read book Women s Higher Education in the United States written by Margaret A. Nash and published by Springer. This book was released on 2017-08-24 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents new perspectives on the history of higher education for women in the United States. By introducing new voices and viewpoints into the literature on the history of higher education from the early nineteenth century through the 1970s, these essays address the meaning diverse groups of women have made of their education or their exclusion from education, and delve deeply into how those experiences were shaped by concepts of race, ethnicity, religion, national origin. Nash demonstrates how an examination of the history of women’s education can transform our understanding of educational institutions and processes more generally.

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