Download or read book 50 Things Every Travel Marketer Needs to Know about Boomers Over 50 written by Matt Thornhill and published by . This book was released on 2005 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 50 Things Every Marketer Needs to Know about Boomers Over 50 written by Matt Thornhill and published by . This book was released on 2005 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Baby Boomers and Beyond written by Amy Hanson and published by John Wiley & Sons. This book was released on 2010-07-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: How ministry leaders can help older adults be a vital part of Christian community With the explosion of the older adult population, this important book explores the opportunities and challenges that this presents for the Christian community. Amy Hanson challenges us to let go of many old stereotypes regarding aging and embrace a new paradigm that sees older adults as active, healthy and capable of making significant contributions. Debunks the myths of aging that keep us from fully embracing the potential of people in life's second half Offers suggestions on how to re-invent ministry with older adults Focuses on unleashing older adults to serve and make an impact on churches and congregations A volume in the Leadership Network series The author shows church leaders how they can unleash the power of the baby boomer population to strengthen their congregations.
Download or read book After Fifty written by Leslie M. Harris and published by Paramount Market Publishing. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomers are an incredibly lucrative market. But in their rush to appeal to youth, many companies have lost contact with baby boomers as they mature. The experts who contributed to this book find that boomers refuse to think of themselves as old even as they seek some of the comforts of mid-life. As they move through their peak earning years and into retirement, they still have a sense of fun and self-confidence. As perpetual learners, boomers continue to be information hungry and willing to adopt new technologies. Moreover, they recognize that good health will keep them young and they work to stay healthy. Leading authorities in the fields of leisure and travel, financial services, apparel, fast food, technology, and health care tell you what boomers want from these industries. You will find: Details of todays boomer demographics compared with the generations before and after and data on their attitudes based on several representative surveys in the past year Advertising campaigns that have worked for leisure companies and destinations What mature Boomers are demanding of fast food How technology fits into their lives Why apparel companies need to rethink their designs for boomer women What boomers expect of their financial advisors Insights into their drugs of choice for combating high cholesterol and high blood pressureDont write them off just yet! Place your order now to make sure you stay ahead of the generation that has at times been referred to as, A pig moving through a python. This book gives you the information you need to sell to boomers After Fifty.
Download or read book The 50 Boomer written by Donald L. Potter and published by Gabriel Publications (CA). This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are ready to engage this vital group. He reveals the characteristics of the 'Cutting-Edge Boomers' and what makes them such a desirable consumer audience. Potter also provides examples of what marketers can do to build strong relationships with the 50+ Boomers and attract more business from this rich and growing market.
Download or read book Marketing to Leading edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
Download or read book Growing Old in America written by Barbara Wexler and published by Information Plus. This book was released on 2010-04-09 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Information Plus Reference Series" provides statistical data on 32 of today's most controversial and most studied social issues. Each Information Plus title is a compilation of current and historical statistics -- with analysis -- on aspects of one contemporary social issue, such as abortion, capital punishment, and genetic engineering. Each title is divided into chapters that are devoted to a particular topic. The text provides a clear and comprehensive summary of up-to-date research on the topic and is interspersed with the statistical tables, charts, and graphs. Each table is directly referred to and carefully explained in the text.
Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.
Download or read book Silversmithing written by Janet L. Martinez and published by . This book was released on 2014 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately seventy-eight million Baby Boomers were born between 1946 and 1964 but, despite their large numbers, the Baby Boomers are disregarded by advertisers and marketers in their quest to target the ubiquitous youth market. This interdisciplinary thesis is based on a literature review and synthesis from the fields of gerontology, psychology, sociology, as well as advertising and marketing, business, and the media. The fundamental question explored was why does this phenomenon prevail despite Baby Boomers living longer, having more wealth, and a higher level of education? The problem is substantial and multi-layered with both the industries of advertising and marketing viewing this highly diverse group as one static stereotype entity, consistently depicting the 50-plus market using a disease and decline model that fosters ageism. This paradigm is long overdue for a radical change and it will likely take Baby Boomers themselves to turn around the existing archetype. As more and more business begin to embrace aging in the marketplace, the so-called "silver industries" comprised of healthcare, travel, financial servic3es, and housing are poised to explode in demand. It was determined that it would behoove advertisers and marketers to arm themselves with a deeper, more contextualized understanding of what compels the Baby Boomer Generation to best cash in on one of the largest untapped markets in the United States.
Download or read book Boomers Into Business How Anyone Over 50 Can Turn What They Know Into Dough Before and After Retirement written by Lisa Orrell and published by Intelligent Women Publishing. This book was released on 2011-09-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You a Boomer Seeking Ways to Generate More Income Now and Into Your Later Years? Yes? Then This is THE Book for You! EBRI.org Retirement Readiness Rating Report: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire. These startling statistics have millions of people 50+ wondering, "What can I do to make money, full-time or part-time, that is flexible, interesting, and possible to do into my golden years?" Boomers into Business was written to answer that question! You will learn how to take what you know and turn it into dough. With the help of this book, you can improve your financial future; regardless of your education level, career experience or business background! Over 15 Experts Have Contributed Strategies! You'll Learn How to: Generate Income as an Expert on Most Any Topic Determine What You Can Become an Expert On Create or Improve Your Topic Expert Brand Platform Expand Your Offerings if Already Self-Employed Promote Your Expert Brand Through Effective PR Implement Social Media for Massive Reach Revenue Use Many Unique Marketing Strategies to Increase Your Income...and Much More! ..".Lisa's book delivers a wealth of tools and guidance to take you from where you are to where you want to be. I recommend it to all you Boomers planning your professional financial futures!" - Marilyn Fahrner: 60'ish Boomer, Wealth Building Business Coach, www.marilynfahrner.com
Download or read book 50 Things to Know about Retirement Travel written by Patti Thompson and published by Independently Published. This book was released on 2023-06-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to embark on an extraordinary journey? Retirement Travel - an entirely new chapter in your life's adventures. No longer bound by the constraints of work, you now have the freedom to explore the world like never before. But how does retirement travel differ from the travels prior to your retirement? How can you afford to indulge your wanderlust without the security of a steady salary? And most importantly, how can you make the most of this incredible opportunity? Introducing "50 Things to Know about Retirement Travel: Time to See the World" by Patti Thompson-an eye-opening guide that offers a fresh perspective on traveling during your golden years. Unlike other books that merely outline dos and don'ts, this book takes you on a transformative exploration, presenting you with invaluable advice and tapping into Patti's firsthand experiences. Within these captivating pages, you will discover the secrets to embracing the joy of retirement travel and leaving behind the stress that often accompanies it. Patti will enlighten you on the aspects you should consider when planning your adventures and so much more. Prepare to uncover the world's hidden gems as you learn to seize the opportunities that await you. Let your worries dissolve as you delve into these pages' enchanting stories and wisdom. Retirement travel is not merely a getaway-it's a state of mind. This book will empower you to break free from the ordinary and embark on an extraordinary journey that will ignite your spirit and enrich your life. By the time you reach the final page, you will come to understand why retirement travel is unequivocally the pinnacle of exploration. You'll be inspired to plan your next great trip, armed with newfound knowledge and a burning desire to seize each moment. Don't hesitate-grab your copy of "50 Things to Know about Retirement Travel: Time to See the World" today and embark on a remarkable adventure that will forever redefine your notion of retirement. Your future self will thank you.
Download or read book Marketing to the Mindset of Boomers and Their Elders written by Carol M. Morgan and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.
Download or read book Vibrant Nation written by Stephen ; Orsborn Reily (Carol) and published by . This book was released on 2010 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boomer Consumer written by Matt Thornhill and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.
Download or read book Refirement written by James V. Gambone and published by Kirk House Publishers. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discovering Computers written by Gary B. Shelly and published by . This book was released on 2006-02 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition, from the Shelly Cashman Series, covers the same breadth, but with less depth as Discovering Computers 2007: Complete. This title is ideal for a short course on computer concepts or in application software courses. With the Shelly Cashman Series' project-oriented, step-by-step pedagogy, and full-color screenshots, this book includes new exercises, and tools on the Online Companion.
Download or read book Marketing written by Philip Kotler and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
