Download or read book 50 Shades of Marketing written by Walter Schönthaler and published by BoD – Books on Demand. This book was released on 2020-05-28 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "50 Shades of Marketing" is a satire novel about food discount and speculation with agricultural raw material. Under the surface, it is an analysis of some of the absurdities in the economy, written by an insider who was part of the system since more than three decades. The story is told by a 20 Eurocent coin and a 1 Eurocent coin. They had fallen to the floor of a checkout cashier and are now stuck in an invisible and hidden location, covered with dust, and with no hope to be rescued. The two coins, Koin, Sr. and Koin, Jr. tell the story, and they complain about the declining importance of cash currency, about the dominance of the financial industry and the stagnation of the real economy.
Download or read book The Ethics of Influence written by Cass R. Sunstein and published by Cambridge University Press. This book was released on 2016-08-24 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Ethics of Influence, Cass R. Sunstein investigates the ethical issues surrounding government nudges, choice architecture, and mandates.
Download or read book The Great Disservice written by Pat Cunningham (DFM.) and published by Young Writers. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fifty Shades of Chicken written by F.L. Fowler and published by Clarkson Potter. This book was released on 2012-11-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dripping Thighs, Sticky Chicken Fingers, Vanilla Chicken, Chicken with a Lardon, Bacon-Bound Wings, Spatchcock Chicken, Learning-to-Truss-You Chicken, Holy Hell Wings, Mustard-Spanked Chicken, and more, more, more! Fifty chicken recipes, each more seductive than the last, in a book that makes every dinner a turn-on. “I want you to see this. Then you’ll know everything. It’s a cookbook,” he says and opens to some recipes, with color photos. “I want to prepare you, very much.” This isn’t just about getting me hot till my juices run clear, and then a little rest. There’s pulling, jerking, stuffing, trussing. Fifty preparations. He promises we’ll start out slow, with wine and a good oiling . . . Holy crap. “I will control everything that happens here,” he says. “You can leave anytime, but as long as you stay, you’re my ingredient.” I’ll be transformed from a raw, organic bird into something—what? Something delicious. So begins the adventures of Miss Chicken, a young free-range, from raw innocence to golden brown ecstasy, in this spoof-in-a-cookbook that simmers in the afterglow of E.L. James’s sensational Fifty Shades of Grey trilogy. Like Anastasia Steele, Miss Chicken finds herself at the mercy of a dominating man, in this case, a wealthy, sexy, and very hungry chef. And before long, from unbearably slow drizzling to trussing, Miss Chicken discovers the sheer thrill of becoming the main course. A parody in three acts—“The Novice Bird” (easy recipes for roasters), “Falling to Pieces” (parts perfect for weeknight meals), and “Advanced Techniques” (the climax of cooking)—Fifty Shades of Chicken is a cookbook of fifty irresistible, repertoire-boosting chicken dishes that will leave you hungry for more. With memorable tips and revealing photographs, Fifty Shades of Chicken will have you dominating dinner.
Download or read book Fifty Shades of Pink written by S. R. Cooper and published by . This book was released on 2014-04 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pink is the new Grey. Irreverent, poignant, true. This book celebrates the joy and humor of parenthood. The bestselling trilogy instigated a boom of "Fifty Shades" babies. And it turns out, True Love doesn't look quite like you expected. 50-page, full-color, illustrated Seussian book for parents. Like Adam Mansbach's "Go the F**k to Sleep," it's a reality check for new parents. A must-read if reading the E L James trilogy made you a mom. Great baby shower gift. Great Mother's Day gift.
Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Download or read book How To Make Maximum Money With Minimum Customers written by Craig Garber and published by Craig Garber. This book was released on 2011-05 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you are passionate about marketing, selling, or making money in business, then this is the most exciting and important book you will ever read? the strategies inside are easy to use, even if you feel "awkward" when it comes to selling and marketing - and everything is delivered in plain and simple English"--Back cover.
Download or read book The Secret Life of EL James written by Marc Shapiro and published by Riverdale Avenue Books LLC. This book was released on 2012-12-17 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wants to know how EL James, a middle-aged mom of two from the London suburbs became the best-selling author of all time, with over a million books selling worldwide in less than a year, and now a major motion picture. Read this book to find out exactly how she did it. Inside you’ll learn how she wrote her first draft based on Twilight fan fiction, and how she rewrote it as the book we know and love today, the rough and tumble process of editing, and how she assembled a group of dedicated fans herself that brought this smutty masterpiece to the rest of the world, Inside these pages is the step-by-step process by which this middle-aged British mother came up with the international best-selling erotic romance series that has sold more copies than Harry Potter and Gone with the Wind combined! NY Times best-selling biographer Marc Shapiro uncovers the inspiration and secrets behind this writing sensation, explaining how she did it with exclusive interviews with her editors and early fans.
Download or read book Fifty Shades of Grey 101 Amazing Facts Trivia King written by G Whiz and published by GWhizBooks.com. This book was released on 2014-05-23 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the bundle package of your favorite G Whiz titles and save! Did you know Custom House, Barnstaple has created a burger in honor of the 50 Shades of Grey? Or, did you know in 2012, E.L. James was included in Time Magazine's "100 Most Influential People in the World"? What are the amazing facts of Fifty Shades of Grey by E.L. James? Do you know the answers to the questions above? Laugh and learn with 101 Amazing Facts and take the True or False? or Trivia King Quiz Game Books to challenge yourself to a round of trivia ! For the first time, G Whiz Books is now available in bundle packages, bringing you FUN and EDUCATION simultaneously that is safe for the whole family. Tips & Tricks to Enhance Reading Experience • Enter "G Whiz" after your favorite title to see if publication exists! ie) Book Name G Whiz • Enter "G Whiz Books" to search for entire catalogue! • Look for the bundle packages and trilogy sets for deals and save! • Submit a review to join G Whiz Crew and the Wall of Contributors! “Get ready for fun, down-to-earth, and amazing facts that keep you laughing & learning!" - G Whiz DISCLAIMER: This is a derivative work not to be confused with the original title. It is a collection of facts from reputable sources generally known to the public with source URLs for further reading and enjoyment. It is unofficial and unaffiliated with respective parties of the original title in any way. No content shall be deemed authoritative nor used for citation purposes. Refined and tested for quality, we provide a 100% satisfaction guarantee or your money back.
Download or read book Focus On 100 Most Popular Films Based on British Novels written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Focus On 100 Most Popular American Romantic Drama Films written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Download or read book Greener Marketing written by John Grant and published by John Wiley & Sons. This book was released on 2020-07-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book is a sequel to John Grant’s Green Marketing Manifesto which was the award winning and bestselling definitive guide to green marketing (and not greenwashing) in the previous wave of eco marketing in 2007. In 2019, climate change is right back at the top of the public agenda. Greta Thunberg and Extinction Rebellion are front page news. The UK, EU and other governments have declared a climate emergency. 181 CEOs of American companies - including Walmart, Amazon and Apple - signed a Business Round Table declaration saying that the purpose of corporations is not just to make money for shareholders, but to improve society, care for the environment and be ethical. Unilever CEO Alan Jope says they will dispose of brands that don’t have a bigger purpose. Concerns like ocean plastic (the ‘Blue Planet effect’) have upped the pace of change. With ambitious responses such as refills stations, unpackaged goods, super-materials from wood fibre and seaweed and a new ‘milkman for groceries’ reusable packaging service called Loop. Sustainable brands are now outperforming others in most markets. Eco challenger brands like VEJA and Allbirds are ‘the new cool’. While Adidas showed (with Parlay ocean plastic shoes) you can also create a billion dollar mainstream offer. Even banking is changing, with rapid growth in ESG and Impact Investing. Plus, the $40Bn overnight success of sustainability linked loans to companies like Philips and Prada. How can marketing and the creative industries respond? Even Extinction Rebellion thinks we can play a positive role – although XR also say it has to go beyond banning plastic straws - if we can only manage to tell the truth and lead the change. Hundreds of creative agencies and brands came out on climate strike and donated ideas: Or in the case of Patagonia donated their entire $10m tax windfall to environmental causes. But what now? How do you set a positive course? In this book we look at some of the leaders – brands like Patagonia and Max Burgers aiming to be climate positive. And we look at brands who have found a fresh sense of purpose by championing a relevant cause. The book is packed with case studies, tools, research insights. Covering issues like eco labelling, transparency, circular economy, rebound effects, impact investment, new coalitions and developments ranging from sustainable finance, to blockchain and traceability, to regenerative farming. One key theme that carries over from the Green Marketing Book is that marketers need to know their facts if attempts are not to be superficial. When you know 95% of the energy footprint of a mobile phone is in manufacturing and materials (not charging the battery) you know that getting people to dim their screen won’t save much CO2. But that getting them to keep their phone in use for an extra year is a huge win for the planet. The ultimate goal is to go beyond marketing that simply looks good, and to create a vision of marketing that does good. Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, single use plastics, and blockchain technology influence green and social marketing Read examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, plus strategy, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a comp
Download or read book Find the Motherlode of Wealth in Your Business written by Jay Abraham and published by Executive Learning Systems, Incorporated. This book was released on 2013-09 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
