Download or read book 5 Actionable Steps To Identify Your Customers written by Tope Olufiranye and published by . This book was released on 2020-04-08 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business owner desires to sell consistently and expand their market share within its industry. However, the inability to sell to the right audience has been an ongoing challenge.The 5 Actionable Steps To Identify Your Customers is a practical and easy step-by-step guide designed to help you identify your target market and engage them effectively with the goal of growing your sales and keeping them as customers. The chapters cover: -Explanations of what should be your main motives for being in business.-Explanations of the need to have business goals and the need to be very clear about them.-Detailed explanations on how to define your existing customers.-How to define your target market and your customer persona.You will learn how to clearly understand and identify the set of customers that needs your product offerings

Download or read book Choose Your Customer How to Compete Against the Digital Giants and Thrive written by Jonathan L. S. Byrnes and published by McGraw Hill Professional. This book was released on 2021-05-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result.

Download or read book Seven Strategy Questions written by Robert Simons and published by Harvard Business Review Press. This book was released on 2010-11-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simons presents the seven key questions a manager and his team must continually ask. Drawing on decades of research into performance management systems and organization design, "Seven Strategy Questions" is a no-nonsense, must-read resource for all leaders in any organization.

Download or read book The 5 Star Customer Experience written by Dr. Janne Ohtonen and published by AuthorHouse. This book was released on 2017-01-05 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost Revenues with Top-Notch Customer Experience! Get the digital version of this book for FREE when you purchase a paperback copy! Do you know the value of exceptional customer experience? Do you want to optimize your customer experience blueprint? Would you like to streamline your operations with customer journey mapping? When you read Dr. Janne Ohtonens The 5-Star Customer Experience, youll discover the three secrets of providing a phenomenal customer experience. This fascinating guidebook helps you understand your current level of experience and what you can do to improve and excel! Secret 1: Create a Customer Experience Blueprint Develop a Customer Experience Strategy that boosts revenue, profit, and customer satisfaction. Secret 2: Map Your Customers Journey Learn how people interact with your business, weed out frustrations and time-sinks, and increase cost efficiency. Secret 3: Experience Stunning Results Take your strategy and plans into action and see your revenues grow, cost base decrease and customers smiling! With your purchase of this book, youll also get FREE digital downloads of the authors other two books! Inside The 5-Star Customer Experience, youll discover: Why innovative and constantly improving customer experience creates sustainable revenue growth A practical way for creating a customer experience blueprint that wows the customers and brings in the profit for the business How to use customer journey mapping tools, including step-by-step guides and examples with illustrations to optimize cost efficiency "If you want to ensure long-term business success, then you will find Dr. Ohtonen's book invaluable--a must-read blueprint for putting the customer at the heart of your organization" (Marcos Moret, Managing Director). "An awesome read. You will find yourself inspired to approach the challenge of becoming more customer-centric in a structured and methodical way" (Anthony Pearmain, Customer Experience Consultant). "I realized how important it is that the whole company works together to achieve more customer centric approach. This is not a book to be read just by the business owners or decision makers; it is a useful book to be read by people at all organizational levels in all industries" (Jenna Heinonen, MBA). Do the right thing for your business, your customers, and the world Dr. Ohtonen donates part of the proceeds from every book sold to charity! This essential business guide includes practical, how-to steps for optimizing your customer service. Youll discover a wide variety of real-world case studies so you can benefit from the hard lessons experienced by other companies. By understanding, designing, and improving your customers experiences, you can see dramatic growth in your sales and revenues! Dont let your competition get an edge on you Order your copy of The 5-Star Customer Experience TODAY! Its quick and easy Just scroll up and click the BUY NOW WITH ONE CLICK button on the right-hand side of the screen.

Download or read book Enterprise Excellence Handbook A Step by Step Guide to Success written by Rod Baxter and published by Lulu.com. This book was released on 2016-08-26 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Enterprise Excellence Handbook is a step-by-step guide to success designed for leaders and practitioners. It is organized in five major sections describing strategy, culture, project management, problem solving, and workshop facilitation. It is a must-have resource that will guide you in creating immediate and sustainable value for your organization. This Handbook includes: Strategy Driven for Success to define, deploy, and achieve strategic objectives; Cultural Engagement for Success to create an engaged and high-performing culture; Project Management for Success to complete projects within budget and on time; Problem Solving for Success to eliminate the root cause and implement a sustainable solution; Workshop Facilitation for Success to efficiently and effectively facilitate fast-paced events - problem-solving workshops and other types of workshops. With the purchase of this handbook, the reader has access to a downloadable file containing all templates referenced in the book.

Download or read book The Customer Quest written by Robert J. Zacny and published by Virtualbookworm.com Publishing. This book was released on 2009-09 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every intelligent business owner is well aware that the Quest for Customers is a life-long adventure. Customers are the life blood of our business. Without our customers, we have no business! So if you are planning on growing your business, you have to bring in more customers. But where do you find them? Well, you find your customers, wherever they are, - in their personal comfort zones. Where they live, work, shop, play, and pray. And to win them over, the small business owner must go to their customer comfort zones, and be visible, - constantly. You can do this inexpensively and effectively, by developing your MAP, your Marketing Action Plan - and then acting on it. Each small business takes on a bit of the personality of the business owner. By creating Marketing Mind-Maps(r) about the What-Who-Where aspects of your business, your MAP, your Visibility Plan, will soon emerge. You will learn, How to Grow Your Business with Dimes not Dollars, using Marketing Mind-Maps(r). The means to make it all happen - including your personal workbook - is all contained inside this personal copy of The Customer Quest

Download or read book Buyer Personas written by Adele Revella and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Download or read book Intelligence Analysis written by Robert M. Clark and published by CQ Press. This book was released on 2022-08-09 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Seventh Edition, Robert M. Clark′s Intelligence Analysis: A Target-Centric Approach once again delivers a consistent, clear method for teaching intelligence analysis in both introductory and advanced courses—including new case studies and a look at advances in the field.

Download or read book Sell written by Dale Carnegie & Associates and published by Gildan Media LLC aka G&D Media. This book was released on 2019-10-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy. Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between. This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales. Learn the two traits customers want most from their salespeople Which types of questions are rarely asked by all but top salespeople? When will customers be willing to pay more for your solution or product? How what you think about can matter to customers and change your results? And get access to online training resources that come with this book! "A familiar but wide-ranging guide to applying Carnegie's up-close-and-personal principles to selling." -KIRKUS Reviews

Download or read book Operational Excellence Handbook A Must Have for Those Embarking On a Journey of Transformation and Continuous Improvement written by Rod Baxter and published by Lulu.com. This book was released on 2015-06-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational Excellence Handbook is designed for leaders and practitioners wishing to transform their organizations through strategy and culture, and through the application of operational excellence approaches, methodologies, processes, and tools. The handbook contains 70 chapters organized in five sections describing strategy, culture, methodologies, project management, and tools that are helpful to create immediate and sustainable value for your organization. As you travel on your value generation journey, you will wish to select the appropriate approach, methodologies, and tools - based on your organization's current situation, future strategies and goals, resource availability and limitations, as well as urgency and schedule needs - that will provide immediate value. With the purchase of this handbook, the reader has access to a file containing all templates referenced in the book.

Download or read book Customer Secrets How To Get Motivated Multiply Your Customers Leapfrog Your Competition written by Fraser Druet and published by . This book was released on 2019-09-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a way to leapfrog your competition by getting as many customers as possible? Do you wish there was an easier way to get motivated into results besides generic goal-setting advice? Could you multiply your income just by reaching more of the prospects you're already advertising to? In Customer Secrets, marketing-expert Fraser Druet presents proven secrets for reaching and converting as many customers as possible. In Customer Secrets, you will find: - The secret to getting the results of Top 5% performers - Your highest need - how it can help or hold you back - How to discover what you really want in life - A powerful daily action plan to bring your dreams closer to reality - The secret trick to starting each day with action and accomplishment - How to stop losing customers and instead multiply your income - The 5-minute secret to turning lost customers into hot customers - A system for managing and nurturing your prospects and customers to buy more - The secret to eliminating the pain of phone selling - How to add higher prices for higher profits - Why prospects should buy from you instead of your competition - How to work less on tasks that don't make you maximum money - More customers today with cutting-edge sources - Strategies for getting more cost-effective customers later with SEO - How to eliminate business-draining 1-star reviews - Whether social media is a time sink or an opportunity - How to use LTV to get the maximum amount of customers possible - The Babylon secret to multiplying your wealth - How to accelerate an earlier and wealthier retirement And much, much more - all told with brutal honesty and lavish generosity. Customer Secrets guides readers through powerful customer-generating studies and lessons published in Harvard Business Review and Forbes. Customer Secrets makes it easy to ascend to the Top 5% of your industry, and beyond. To get more customers/clients/patients today, scroll up to the top and click BUY NOW!

Download or read book How to Attract Customers written by Edison Guzman and published by Createspace Independent Publishing Platform. This book was released on 2018-07-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to grow your business faster than your competition? There is only one way to do it, and the answer is written within the pages of this book. Is it amazingly simple? You'll decide after reading the book. When you buy this book, you'll discover one hundred and nineteen ways to attract prospective customers. Twenty five ways to convert them into paying customers. Ten ways to keep your customers happy, and nineteen ways to exponentially grow your business with your customers. By the way, this book also reveals unique ways to identify your perfect customer and the main reasons customers would consider buying your products or services. If you want to know the best colors to use in branding your business, so that customers buy from you, it's in here. Want to know the best words to use in your marketing efforts so that customers will buy what you're selling? That's right, it's in here too. Whether you're an entrepreneur just starting out, or small business owner in the trenches thirty years, you'll discover what it takes to reach the income goals you deserve. We're in a very different time right now. People become customers for different reasons than ever before. When you buy this book you'll discover the psychology of sales. You'll buy into the notion that customers genuinely want to buy from you. How you phrase your message to your target audience is the key. This book will guide you through the four step system that will exponentially grow your business. This will help you reach your revenue goals faster than ever before, even if you know nothing about advertising or marketing.

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.

Download or read book Activities Management written by Cathy Lake and published by Routledge. This book was released on 2012-10-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activities Management is a comprehensive guide to running a smooth and successful operation. It includes: * practical help on how to plan and manage work; * health and safety in the workplace; * environmental considerations that today's supervisor needs to know. The Team Leader Development Series is an essential tool towards gaining the Supervisory Management Award. Consisting of four practical and interactive textbooks, this series will be invaluable not only to students, but also as a guide individuals and organisations seeking to improve their business performance at the first level of management. Key learning features: * Learning Objectives to enable the reader to assess the knowledge gained throughout the series. * Activities to put the learning into practice. * Case studies - 'true-life' scenarios! * Workbased Assignments which will also provide evidence for S/NVQ portfolios. * Language is straightforward and direct, contextualised to relate to team leaders and supervisory managers working in a wide range of industry sectors. * Influential protagonists in the field will be alluded to as appropriate to support the learning. Tutor resource material for each title in the series is available either as hard copy or is downloadable from the BH website. Please contact BH marketing on [email protected].

Download or read book Passionate Action written by Doug Gray and published by Passionate Action. This book was released on 2007-05 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough book for readers seeking to dynamically change their lives for the better by confronting life's challenges and turning them into life's greatest adventures.

Download or read book Guerrilla Marketing in 30 Days written by Al Lautenslager and published by Entrepreneur Press. This book was released on 2014-06-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.