Download or read book 3G Marketing written by Tomi T. Ahonen and published by John Wiley & Sons. This book was released on 2005-07-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Download or read book Marketing Management in Asia written by Stanley J. Paliwoda and published by Routledge. This book was released on 2012 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Download or read book Contemporary Research in E marketing written by Sandeep Krishnamurthy and published by IGI Global. This book was released on 2005-01-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.
Download or read book Worldwide Casebook In Marketing Management written by Luiz Moutinho and published by World Scientific. This book was released on 2016-02-29 with total page 925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Download or read book Marketing Excellence written by Hugh Burkitt and published by John Wiley & Sons. This book was released on 2007-01-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours. Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in Marketing Excellence.
Download or read book European Perspectives in Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2004 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource examines marketing practices and consumer behavior in several European Union (EU) countries, plus one European Free Trade Area (EFTA) country and one Associate EU member country. An international panel of distinguished contributors addresses outsourcing, the impact of cultural differences upon the effectiveness of advertising repetition, the role of information and communication technology in the internationalization efforts of small Norwegian high-tech firms, the symbolic use of mobile telephones among Turkish consumers, the international antitrust strategies of US-based beverage producers, and a great deal more.
Download or read book LISS 2012 written by Zhenji Zhang and published by Springer Science & Business Media. This book was released on 2013-03-19 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technology has helped to provide a more effective network infrastructure and development platform for logistics and service operations. In order to meet the needs of consumers, and particularly to promote low-carbon development processes, new types of services will also emerge. LISS 2012 is a prime international forum for both researchers and industry practitioners to exchange the latest fundamental advances in the state of the art and practice of logistics, informatics, service operations and service science. Experts and researchers from related fields will discuss current issues and future development opportunities, discuss and analyze developing trends and exchange the latest research and academic thought. The theme of the conference is Logistics and Service Science based on the Internet of Things.
Download or read book Mobile Marketing written by Alex Michael and published by Routledge. This book was released on 2006-08-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Download or read book Swarm Evolutionary and Memetic Computing written by Bijaya Ketan Panigrahi and published by Springer Science & Business Media. This book was released on 2011-12-07 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This volume constitutes the refereed proceedings of the Second International Conference on Swarm, Evolutionary, and Memetic Computing, SEMCCO 2011, held in Visakhapatnam, India, in December 2011. The 124 revised full papers presented in both volumes were carefully reviewed and selected from 422 submissions.
Download or read book Encyclopedia of Mobile Computing and Commerce written by Taniar, David and published by IGI Global. This book was released on 2007-04-30 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Encyclopedia of Mobile Computing and Commerce" presents current trends in mobile computing and their commercial applications. Hundreds of internationally renowned scholars and practitioners have written comprehensive articles exploring such topics as location and context awareness, mobile networks, mobile services, the socio impact of mobile technology, and mobile software engineering.
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Download or read book Successful Marketing Strategy for High tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Download or read book Perspectives in Marketing Innovation and Strategy written by Philip Kotler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Download or read book Marketing Strategies and Consumer Satisfaction written by Dr. Sanket R. Malviya and published by Ashok Yakkaldevi. This book was released on 2022-12-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: On this Earth every creature has its own language and method for communicating with each other. Without Communication nobody can live properly in the society. Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behaviour. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel.
Download or read book The Report Jordan 2011 written by and published by Oxford Business Group. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Virtual Technologies Concepts Methodologies Tools and Applications written by Kisielnicki, Jerzy and published by IGI Global. This book was released on 2008-05-31 with total page 1842 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication presents incompassing research of the concepts and realities involved in the field of virtual communities and technologies"--Provided by publisher.
Download or read book Strategies and Policies in Digital Convergence written by Sangin Park and published by IGI Global. This book was released on 2007-01-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses and positions the issues in business strategy and public policy rising from digital convergence, especially in the areas of mobile communications, broadband networks, and digital multimedia broadcast services. It presents new business opportunities generated by digital convergence, and raises governance issues in digital convergence"--Provided by publisher.
