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EBookClubs

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Book 35 Video Podcasting Careers and Businesses to Start

Download or read book 35 Video Podcasting Careers and Businesses to Start written by Anne Hart and published by iUniverse. This book was released on 2005-12 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to get started in a career in business or video podcasting, whether in front of the camera, or behind the scenes. Includes information on how to set up and run your own podcast business.

Book 35 Video Podcasting Careers   Businesses to Start

Download or read book 35 Video Podcasting Careers Businesses to Start written by Anne Hart and published by iUniverse. This book was released on 2005-12-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch your career or business in video podcasting. Are you looking for a job in video podcasting? Anyone with a digital video camcorder, microphone, computer and some technical savvy can launch an Internet video podcast show to inform, direct or enlighten. You can offer foresight, insight, or hindsight. Open a business or find a job creating and delivering digital video recordings-usually free-as podcasts. If you want to make money with video podcasting, offer to sell a sponsor's publicity and advertising on your video, or an author's creative works, interviews, or sermons. You can even show people how to fill out tax forms using a video podcast for instruction on most any subject people can learn independently. People who subscribe to video podcasts usually want to view for free. You can charge for a course to train or teach a class by video lecture and/or demonstration, but what if you want an actual paid job in video podcasting? And can you make more money in video than in the older, audio MP3 file 'radio' podcasting? Careers in video podcasting are beginning to bloom as seen by a variety of podcasting associations, news publications, and career information. Even job listings unrelated to podcasting are 'broadcast' by RSS feeds. Create your own job in podcasting by showing others how to find new trends and applications in their careers. Make informational, how-to, and motivational video podcasts. What if you want to use video podcasting to actually get hired? Are there jobs right now in video podcasting? Or is the field still primarily for trade publication publishers, syndicators, and video entrepreneurs on the Web?

Book How to Start  Teach    Franchise a Creative Genealogy Writing Class or Club

Download or read book How to Start Teach Franchise a Creative Genealogy Writing Class or Club written by Anne Hart and published by iUniverse. This book was released on 2008-06-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's easy to start, teach, and franchise a creative genealogy writing club, class, or publication. Start by looking at the descriptions of each business and outline a plan for how your group operates. Flesh out each category with your additional research pertaining to your local area and your resources. Your goal always is to solve problems and get measurable results or find accurate records and resources. Or research personal history and DNA-driven genealogy interpretation reporting. You can make keepsake albums/scrapbooks, put video online or on disc, and create multimedia text and image with sound productions or work with researching records in archives, oral history, or living legacies and time capsules. A living legacy is a celebration of life as it is now. A time capsule contains projects and products, items, records, and research you want given to future generations such as genograms of medical record family history, family newsletters, or genealogy documents, diaries, photos, and video transcribed as text or oral history for future generations without current technology to play the video discs. Or start and plan a family and/or school reunion project or franchise, business or event. Another alternative is the genealogy-related play or skit, life story, or memoir.

Book How to Publish in Women  s Studies  Men  s Studies Policy Analysis   Family History Research

Download or read book How to Publish in Women s Studies Men s Studies Policy Analysis Family History Research written by Anne Hart and published by iUniverse. This book was released on 2007-04-16 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply these strategies: How to Publish in Women's Studies, Policy Analysis, & Family Issues. How to Earn a Practical Living Applying Women's Studies & Family Research to Business Writing or Corporate Communications Training. Organizing, Designing, & Publishing Life Stories, Issues in the News, Current Events, and History Videos, Board/Computer Games, Scripts, Plays, and Books. How do you start your own Women's Studies policy analysis writing and communications business? How do you earn income using practical applications of Publishing/Producing, Women's Studies, Current Events, or Family History Issues Research and Writing in the corporate world? How do you train executives to better organize writing and interpersonal communications skills? What specific projects would you use to organize communications, publish your research, or train others? Use these vital platforms of social history to start 25 business and creative writing or publishing enterprises. Apply practical communications. Organize and improve communication and publishing projects in the corporate world or academia. Open 25 different types of writing, publishing, or production businesses. Train executives and entrepreneurs in how women's and men's studies, family history, and current issues in the news relate to business writing, creative concepts, producing multimedia, and training others in interpersonal communications or policy analysis.

Book Do You Have the Aptitude and Personality to Be a Popular Author

Download or read book Do You Have the Aptitude and Personality to Be a Popular Author written by Anne Hart and published by iUniverse. This book was released on 2009-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you best-suited to be a historical novelist, mystery writer, short story sprinter, digital interactive story writer on ancient civilizations, a nonfiction writer, or an author of thrillers using historical settings or universal themes? Do you think like a fiction writer, investigative journalist, or an imaginative, creative nonfiction author writing biography in the style of genre or mainstream fiction? Enhance your creativity. How are you going to clarify and resolve the issues, problems, or situations in your plot by the way your characters behave to move the action forward? How do you get measurable results when writing fiction or creative nonfiction? Consider what steps you show to reveal how your story is resolved by the characters. This also is known as the dénouement. Dénouement as it applies to a short story or novel is the final resolution. It's your clarification of a dramatic or narrative plot. What category of dénouement will your characters take to move the plot forward? Take the writing style preference classifier and find out how you approach your favorite writing style using facts and acts. Which genre is for you--interactive, traditional, creative nonfiction, fiction, decisive or investigative? Would you rather write for readers that need to interact with their own story endings or plot branches? Which style best fits you? What's your writing profile? Enjoy this ancient echoes writing genre interest, personality, and aptitude classifier and see the various ways in which way you can be more creative. There are 35 questions-seven questions for each of the five pairs. There are 10 choices, five assessments and a section on how to write a novel/story/script by developing depth of character that drives your plot.

Book A Perfect Mitzvah Gift Book

    Book Details:
  • Author : Anne Hart
  • Publisher : iUniverse
  • Release : 2005-12
  • ISBN : 0595381596
  • Pages : 175 pages

Download or read book A Perfect Mitzvah Gift Book written by Anne Hart and published by iUniverse. This book was released on 2005-12 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: There may not have been any concept of Bar or Bat Mitzvah in 10th century Kiev 'yet, ' but that wouldn't stop the nearly grown children of the Kagan of the Khazars from arranging the appropriate rite of passage and blessing for the changing of the societies around them which they knew-the pagan Vikings, Rus, and Pechenegs surrounding Kiev, the Volga Finnic peoples of the Urals, the eternal Silk Road, Christian Byzantium to the south, the Caucasus Mountaineers, the grassland steppes, the rabbi-scholars of Constantinople and Spain, the Turks arriving from Central Asia, and the Islamic Caliphate of Persia and Baghdad to the East. Each encounter began a new concept and framework for their time-travel adventures. The garden of the Khazars is a storyteller's paradise, especially during the time that their ruler's family, friends, and associates turned Jewish, and the Kagan of the Khazars got tied up in the belly of a Viking Ship, rescued by his thirteen-year-old son, and his daughter, the teenage, time-traveling Princess Tarbagatay rode between the fourth and tenth centuries with the Queen of the Steppes. Welcome to anthropology through fiction and my series for all storytellers on tall tales of Medieval Khazaria. Let my first person proto-Bar or Bat Mitzvah gift story book novel, although fiction, guide you through the walkways of anthropology and ethnology in my Kagan's Kids of Khazaria Time-Travel Adventures, the perfect book for a Mitzvah gift for thirteen to fifteen-year old readers and also for their parents. As an author of multicultural and multiethnic novels that reveal the nuances of anthropology through fiction-stories, novels, and plays-let this novel and the treat that follows be your mentor to open doors to new opportunities, choices, roads, and destinations.

Book Adventures in My Beloved Medieval Alania and Beyond

Download or read book Adventures in My Beloved Medieval Alania and Beyond written by Anne Hart and published by iUniverse. This book was released on 2009 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Medieval Princess in the Caucasus Mountains Seeks to Do Acts of Kindness My life adventure is resilience and to find a voice that resonates all of my confidence. Now in my youth just before I will become sixteen years of age, my confidence speaks all about lighting a wonderful brightness and walking out of the darkness of insatiable banalities. With the renewal of spring, the world is repaired, and the gardens bloom in my magnificent Alania. I walk up steep hills and ride far to remember each intimate glimpse of blooms on trees and to listen as waterfalls whisper. We have come up here all the way from Sarkel to remain here in the mountains, close to my childhood home. To insure my confidence, my voice, and my resilience, here I light the eternal flame to brighten the damp room. I am Raziet, now called Serakh. I am Karachaian-Balkarian, and from my grandfathers, of sweet Alania. I am partly Khazar and partly from the peoples that dwell by Mount Elbrus. I am all of them, all mixed together for generations. My many ancestors came from Persia, the Kavkaz, the Steppes, and beyond where the sky rides the moon. I am the tamga of the horse, the orchards, my pet wolf, and the open grasslands. And today, I am here, not where the Volga meets the Caspian, but with our friends and my cousin breathing deeply the sparkling air beneath my Mount Elbrus. We wait in our aoul. We are all of my magnificient Alania, and here now, in this land of orchards to the north, the scent of the birch trees, the patina, the starlight, my venture, value, and vision. Sit at my table and experience the eternal light of Khazaria and the rest of these mountains and rivers from the Caucasus to the seas of Pontus and Meotis. We are all one from many in the joy of life and we are here to do acts of kindness.

Book Ethno Playography

Download or read book Ethno Playography written by Anne Hart and published by iUniverse. This book was released on 2007-07-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's how to write salable plays, skits, monologues, or docu-dramas from life experiences, social issues, or current events. Write plays/skits using the technique of ethno-playography which incorporates traditions, folklore, and ethnography into dramatizing real events. The sample play and monologues portray events as social issues. One true life example for a skit is the scene in the sample play written from first-person point-of-view about a 1964 five-minute train interlude when a male passenger commands the protagonist not to cross between cars while the train is in motion. The passenger stands between the cars next to his wife who says timorously, "Let her go, dear," after the wife notices the young protagonist wears a wedding ring. The protagonist tells him she's pregnant, returning from the john, and needs to get back to her family. Instead, he squeezes her head in a vise-like grip, crushing her between his knee and the wall of the train. He kicks at the base of her spine, yelling stereotypical ethnic epithets while passengers ignore events. After the sample play and three monologues for performance, you will have learned how to write ethnographic dialogue and select appropriate scene settings. Also included are e-interviews with popular fiction writers.

Book How to Open a Business Writing and Publishing Memoirs  Gift Books  or Success Stories for Clients

Download or read book How to Open a Business Writing and Publishing Memoirs Gift Books or Success Stories for Clients written by Anne Hart and published by iUniverse. This book was released on 2005-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what questions to ask and how to interview people for the significant moments in their life stories, and then write, publish, and bind by hand exquisitely-crafted personal gift books, memoirs, or business success stories. Words in memoirs or life success story gift books have a life of their own. The purpose of a hand-made, finely bound memoirs or business success-story gift book is to show how two or more people bring out the best in one another. You'd be surprised how many people are satisfied to pay up to $10,000 (or more depending upon the publisher) to have only one copy of a hand-bound hardcover book published about their event or life story. What does it take to create and publish a memoirs gift book commemorating a Bar Mitzvah, confirmation, wedding, or true experience? What quality of personal book do you want to make from scratch-writing, printing, and binding? As far as printing and binding, you can make one finished book at a cost to you of only $1.50?$4.50. What you charge a client depends on what it costs you. If you create and publish a custom gift book, you'd publish only one copy of a hand bound, hard-cover book. The tome would contain anywhere from 60 to 100 photos. Text material based on phone or live interviews running at least two hours for one person (or more if needed and about two hours spent per each interview) would be about 80 to 120 published pages-slightly more, but only if necessary. Look at yourself as a designer, writer, interviewer, and book binder. Learn how to make your own pop-up books for all ages.

Book Social Smarts Strategies That Earn Free Book Publicity

Download or read book Social Smarts Strategies That Earn Free Book Publicity written by Anne Hart and published by iUniverse. This book was released on 2006-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empathy and social smarts help you earn free book publicity by connecting you with key people, media, schools, and the publications of nonprofit agencies. As a writer, you can promote your own book and earn free book publicity by connecting key people, media, and nonprofits' newsletters with schools. Social intelligence used in book promotion is like a three-ring circus. Use empathy, that is people smarts, as a catalyst to bring together schools, nonprofit agencies, and authors. Observe, simplify, and offer commitment as charisma. Query editors of nonprofit publications. These nonprofit agencies often publish high-circulation newsletters and sometimes also publish sizable, glossy magazines. Some produce videos or documentaries. To connect with the nonprofit agencies' editors, use your social intelligence skills to make connections in the nonprofit agencies' public relations and communications departments. Join public relations societies, national associations, and help out the nonprofit agencies or organizations of your choice focusing on what gets published in their magazines or newsletters. If you want to earn free publicity for your book, supply these editors with facts, findings, and trends. Bring the nonprofits in contact with schools. When you talk to school assemblies or classrooms, relate your book topic to any specific work or project done by a nonprofit association for whom you could write an article for that association's newsletter or glossy magazine. Use social intelligence to connect to people. What you need to earn free publicity is self-awareness and an understanding of how the main topic of your book influences your own behavior and how others perceive your behavior.

Book Choose FI

    Book Details:
  • Author : Chris Mamula
  • Publisher :
  • Release : 2019-10
  • ISBN : 9780960058907
  • Pages : 160 pages

Download or read book Choose FI written by Chris Mamula and published by . This book was released on 2019-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available for Pre-Order! A common resolution set at the beginning of a new year is to "get my financial house in order." But how can you build a house, let alone pour any kind of foundation, without a blueprint? There are dozens of books and gurus trying to push their advice and tell you how to spend and invest your money. And then, there are three suburban dads just trying to make the world a little bit better. Meet Brad Barrett and Jonathan Mendonsa of the award-winning ChooseFI podcast and Chris Mamula of the popular blog "Can I Retire Yet?". They have walked the talk and now want to share their knowledge with you. Together, these three regular guys will show you how they did something extraordinary. They are all financially independent and doing meaningful work that fulfills them. All three left their corporate 9 to 5 jobs and are reaping the benefits of extra time with their families. Mirroring the format of the popular ChooseFI podcast, this book pulls from the collective knowledge of those who have decided to build a lifestyle around their passions instead of allowing their finances to dictate their future. These stories demonstrate universal principles, giving you the opportunity to pick the elements that are the most applicable to your financial situation and "choose your own adventure." The book covers a wide range of topics that will help you build a strong financial foundation: Developing a growth mindset Defining your values and aligning them with your spending Cutting years from your estimated retirement date Questioning the status quo on "required expenses" Cutting travel expenses and putting family vacations within your reach Learning how to earn more and live with abundance Updating the commonly accepted wisdom on college education and the debt associated with it Cutting through the noise on investing to discover strategies that work Showing how to implement investment strategies that enable the lifestyle you desire while controlling downside risk FI or Financial Independence is the new debt-free and getting back to 0 is just the beginning of a wonderful journey. Whether you have mountains of debt now or are recently debt free and wondering what to do next, Choose FI: Your Blueprint to Financial Independence will give you the information to guide your next move.

Book Big Podcast     Grow Your Podcast Audience  Build Listener Loyalty  and Get Everybody Talking About Your Show

Download or read book Big Podcast Grow Your Podcast Audience Build Listener Loyalty and Get Everybody Talking About Your Show written by David Hooper and published by Big Podcast. This book was released on 2019-03-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

Book Profitable Podcasting

Download or read book Profitable Podcasting written by Stephen Woessner and published by AMACOM. This book was released on 2017-09-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

Book Forever Employable

    Book Details:
  • Author : Jeff Gothelf
  • Publisher :
  • Release : 2020-06-15
  • ISBN :
  • Pages : 106 pages

Download or read book Forever Employable written by Jeff Gothelf and published by . This book was released on 2020-06-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, techniques and learnings that helped him become Forever Employable. Using the timeline from his own career and anecdotes, stories and case studies from other successful recognized experts Jeff provides a step-by-step guide to building a foundation based on your current expertise ensuring that no matter what happens in your industry you'll remain Forever Employable. This handy guide to your career and professional development shows you how to create your own content, use it to build your expertise and credentials and then scale it to build a continuous stream of income, interaction and community. As organizations seek to reduce costs, automate tasks and increase efficiency, how do you ensure you don't end up outside of those plans? Forever Employable shows you how so that you're always ready for the next step in your career. Reduce your stress, build your community, monetize your platform -- that's being Forever Employable.

Book Ask a Manager

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Book The Third Door

Download or read book The Third Door written by Alex Banayan and published by Crown Currency. This book was released on 2018-06-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: FORBES #1 CAREER BOOK TO READ IN 2018 The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers. The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door. Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

Book Delta CX

    Book Details:
  • Author : Angie Born
  • Publisher :
  • Release : 2019-09-19
  • ISBN : 9781692922641
  • Pages : 570 pages

Download or read book Delta CX written by Angie Born and published by . This book was released on 2019-09-19 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delta CX is a refreshing model bringing CX and UX together in task and in name with the key goal of improving the products, services, and experiences (PSE) that we offer our potential and current customers. Rather than following trends or drinking the snake oil, Delta CX presents a time-tested, thorough approach that helps you establish values, vision, strategies, and goals. Great PSE require the right teams and strategies in place to proactively predict and mitigate the risk of delivering wrong or flawed PSE. Adopting Delta CX means we all finally speak the same language, from tasks and deliverables to job titles and required skills to where CX fits into Agile organizations to processes and teams. Calculate the ROI of investing more time and resources into building the right PSE the first time. Save time, money, and sanity. Replace guessing and assumptions with Lean customer research that is planned, conducted, and interpreted by experts. Learn why quality should be our #1 priority, and how to rededicate our organization to our external and internal customers.Target audiences: Managers, workers, practitioners, freelancers, consultants, contractors, execs, stakeholders, and everybody else working in CX, UX, Marketing, Product Management, Engineering, Project Management. Business Analysts (BAs), Data Scientists, Writers, Visual Designers, Information Architects, Interaction Designers, Product Designers, and Researchers.The long and problem-focused version: In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, culture, and the customer experience to "just ship it." Business goals don't seem to align with customers' needs. Customers constantly raise their standards and expectations, and they notice when companies are out of touch or get it wrong. Competitors, investors, shareholders, the press, bloggers, social media, and Wall Street also notice. Brands are being surprised when their products, services, and experiences (PSE) are disliked or rejected by customers, or go viral for the wrong reasons. Companies claim they are customer-focused, user-centric, and designing for the needs of real customers. Initiatives to increase the ability to build the right PSE should have meant hiring more CX and UX talent. However, with UX still misunderstood, circumvented, overruled, and excluded at many companies, workplaces that didn't know how to assess CX and UX talent hired anybody who put "UX" on their resume. Poor hiring choices lead to silos and "bad design." Rather than wondering if "UX" workers were unqualified, leadership blamed UX and User-Centered Design (UCD): They must be bloated, outdated, not Lean, not Agile things we don't really need. We started imagining that "everybody can be a designer." Get people sketching in design sprints, and solve our company's biggest challenges. We called for democratization and decentralization of UX and design because perhaps taking some power away from these "high-ego UX people" we hired will fix this. Suddenly, everybody was a design thinker doing design thinking, yet few people can agree on what design thinking is.Everybody became quietly desperate. UX practitioners wanted to evangelize, and invited teammates to UX evangelism presentations, which often backfired. Companies of all sizes and ages, including Fortune 500s, tried methodologies designed for startups. Startups fail roughly 95% of the time. It's so rare that they innovate or build something the public actually wants. Why would we want to emulate a segment with such a high failure rate? We're lost. We need another business transformation, a return to prioritizing the quality of what we ideate, architect, design, test, build, and unleash on the public.(Return to the top for the short and happy version.)