Download or read book 301 Ways to Use Social Media To Boost Your Marketing written by Catherine Parker and published by McGraw Hill Professional. This book was released on 2010-09-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!
Download or read book Social Media Marketing All in One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-04-06 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Download or read book Social Media Marketing written by Steven Craig and published by Createspace Independent Publishing Platform. This book was released on 2016-12-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram) Are you interested in ruling social media? Do you want to upsurge your online presence? Social Media: Best Free Social Media Marketing Tools To Boost Your Internet Sales (Facebook, Twitter, Instagram) This book can be helpful for you to increase your online followers and establish your brand. Every business owner works with a similar desire to earn massive profit. With the help of social media platforms, every small and large business owner can promote his/her products and services. Social media marketing requires your time and creativity. On social media, you can grab the attention of people from all over the world. You should have a particular strategy to promote your products. You can use Facebook, LinkedIn, Twitter, Youtube and Pinterest at the same time. In the first step, you have to create your content with the attractive title and informative material. It is essential to search the interest of your target market and write your marketing material to address their problems. In this book, you will learn how to use social media to books your online sales. This book offers: Social Media Marketing Strategies Tips to Boost Sales with the help of Facebook Strategies to Use Twitter to Increase Sales Get Maximum Profit with Instagram Marketing Other Social Media Marketing Tools for Business Download this book and get the advantage of strategies and tips given to promote your online sales.
Download or read book Digital Marketing For Business 2 Books in 1 written by Jonathan Page and published by Jonathan Page. This book was released on 2020-12-11 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has traversed far greater heights than simply being a medium for user-generated content. Today, it’s a tool for consumer empowerment (we all witness big conglomerates being brought to their knees by that one dissatisfied tweet or widely shared post) and a gratifying brand-consumer partnership. Even companies that have long been dismissing social media as frivolous and flippant have started taking note of its benefits. They’ve realized that social media is not limited to games and light-hearted opinion polls (which are also hugely successful in creating affable brands), but can involve more serious discussions and insights that are invaluable when it comes to building strong brands. Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank. Currently, social media marketing is the most powerful tool that can help businesses to reach customers and prospects (whether small or not). But with over 88 percent of all companies selling on at least one social media platform, you can see how tempting it can be for the company to get lost in all that noise. To achieve more organic visibility, meet committed brand fans, and even generate more sales and leads on your company social media pages, you'll need a succinct marketing strategy to rise to the top. Thankfully, this book offers just that for you. The book will show you how to promote your brand on social media, peeling through the layers of the most popular social media sites to get to the heart of what makes an online marketing campaign effective. Whether you are either active on social media or have never had a Facebook account, this book will lead your social media marketing campaign every step of the way–through building your account and improving your profile, to posting content that your audience will want to connect with, and the different ways to advertising and promoting your brand for more views and followers. We will look at Facebook, YouTube, Instagram, LinkedIn and Twitter, in this book and show you that given the fierce competition, social media marketing can be effective in your business. A strong presence on social media is something that the company can't afford to miss. Continue reading to see how to create a plan that will bring thousands of followers to your profile instantly. Instagram Marketing Algorithms The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives. Instagram has stood the test of time and is now one of the most popular social networking platforms today. So, if your brand isn’t already on Instagram, then there is no time like the present to get started. Instagram has been around for a while, but not a lot of people know how to make the most of its features. The creators of this platform keep introducing new features along with changes to the algorithm. So, it is quintessential that you stay on top of all the updates. In this book, you will learn about the things you need to increase your following on Instagram so you can maximize your profits. You will be given information about the different benefits you can reap by using Instagram. You will learn about various tips for choosing the perfect Instagram name and tricks to optimize your brand’s Instagram profile. Apart from this, you will also learn about specific strategies for building your niche on Instagram and thoroughly engage your audience. Marketing on Instagram and how you can increase your following are also discussed in detail in this book. A combination of all these factors will ensure that your brand makes the most of all that Instagram has to offer. You will want to make sure that whatever strategy you start to use on Instagram is going to keep the focus on the brand that you have built and how that brand sees the world. Instagram is great for sharing videos and photos so make sure that when you connect the business with your followers, make sure that it stays consistent with your brand rather than straying away or showing things that just don’t go together. Use your brand or company name in hashtags: the hashtags that you pick don’t have to be complicated. If you already have a pretty good following on Instagram, or your brand name is well known, go ahead and use this as one of your hashtags. This will make it easier for your followers to find you because they can just search the name and find some of your posts. Make a follower famous: it is not just about your followers checking out your posts, it is about how you interact with your followers. Take the time to look over the pages of your followers and then like and share some of their posts. This helps to show the customers that you really appreciate them because you are acknowledging their cool posts and sharing them with others on your page. Be careful with this one though because some may be personal and you should always ask for permission beforehand if you are unsure whether they would like it shared or not. So, if you are ready to learn more, then let us get started immediately!
Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2012-03-07 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Download or read book Social Media Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!
Download or read book Social Media Marketing a Strategic Guide written by Sean Buttle and published by Sean Buttle . This book was released on 2023-01-19 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to get the most from social media marketing? Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or online sales? Having an effective social media marketing strategy will help you to achieve this. “Social Media Marketing a Strategic Guide” will show you how to engage and connect with your audience so that your Social Media Marketing is a success. Inside this book, you will learn: - The best cutting edge social media marketing techniques. - The one method that will help to boost sales. - How to take advantage of the different social media marketing platforms. - A simple trick you can do to engage with your target audience. - Learn why social media marketing fails for some people. - And much, much more. This book will provide you with proven methods so that you will be able to create effective social media marketing and achieve high levels of success. If you want to build a strong audience and have a positive Social Media Marketing ROI, then start reading this book today.
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Download or read book Computer Mediated Marketing Strategies Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Download or read book Social Media Marketing Guide 2019 2 Books In 1 written by Daniel Russell and published by . This book was released on 2019-07-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to discover some secret tips for successful Social Media Marketing and attract millions of potential customers to your brand, then KEEP READING.... Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social platforms help you to connect with your customers, increase awareness about your brand, and boost your sales. Social media is becoming one of the most important aspects of digital marketing, which helps you to potentially reach millions of customers worldwide. According to some research, more than three billion people around the world are using social media every month. If you are not using social media marketing for your business right now, you are basically missing out millions of potential customers to build a successful business. In this book, you will discover.. *Social media basics that every beginners MUST know *Several SECRET tips of Social media Marketing that you do not want to miss *Step-by-step guide on how to successfully build your Social media business profile *How to start posting high-quality content that 99% people do not know. *Some useful tips on getting new followers *Effective ways to use hashtags that no one will tell you*One core strategy that will boost your conversion rate *The best time to engage and post *And much more.. If you would like to discover more, then scroll up and click the "Add to Cart" button.
Download or read book Online Marketing written by Joe Wilson Schaefer and published by Independently Published. This book was released on 2018-12-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business struggling with its Online Marketing goals and profit margins? Would you like to know two proven marketing methods that's built strategically to boost today's business? If yes, read on... In Online Marketing: 2 Books in 1: Social Media Marketing + Content Marketing to Learn Step-by-Step the Best Online Marketing Strategies to Boost Your Business, you will discover: How to harness the power of the internet and Social Media to bring in a substantial income stream What Social Media Marketing is and how it works to boost your business How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market The various Social Media Marketing tools you can implement now to help you gain profits Eight proven ways on how to effectively monetize the content that you use when promoting your products and services How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing Six reasons why Content Marketing is critical to your business or company's success A step-by-step plan on how to connect your target niche with your Content Marketing for business success How to effectively learn about your target audience for better Content Marketing Nine strategic places to place your content online for your target audience to easily access A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Social Media Marketing and Content Marketing or Online Marketing or have never sold a product or service before using these marketing methods, you will find strategies in this book bundle that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. Added Bonus: - Includes 2 Bonus Chapters: "How to Use Facebook Ads to grow your business" and "Integrating Content Marketing with Social Media Marketing" So if you want to promote your products and services using this effective Online Marketing approach that leverages both social media and content and aims to boost your business today, click on the "Add To Cart" button now.
Download or read book Social Media Marketing written by Gerry T. Warner and published by E.C. Publishing via PublishDrive. This book was released on 2018-03-30 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals! Have you ever asked - - can Social Media Marketing really help my business? - does Social Media Marketing work? - where do I learn Social Media Marketing? ... but finding it difficult to get the information you seek in order to grow your business? Have you always wanted to know - - what the best Social Media Marketing Strategies are - how Social Media Marketing can increase sales - how to implement an effective and proven Social Marketing plan ... but yet to find a resource that will show you how in a simple, step-by-step approach? If you answered "Yes" to any of the questions above, then this book is for you. In this definitive guide "Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business", you're about to discover how you can utilize the best Social Media platforms to your advantage when it comes to growing your business and to boost your income and net profits. ★★ Here is What You Will Learn: ★★ 1. What Social Media Marketing is and how it works 2. How to harness the power of the internet and Social Media to bring in a substantial income stream 3. How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram 4. Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market 5. The various Social Media Marketing tools you can implement now to help you gain profits ★★ Added Benefits of owning this book: ★★ Up-to-date and accurate information for the year 2018 and beyond A step-by-step and easy-to-understand guide that will motivate you to take action - starting today! ★★ PLUS: Bonus Section Included - How to use Facebook Ads to grow your business! ★★ By learning the lessons in this book, you will no longer be a beginner in the world of the internet and Social Media, but someone who now has the knowledge to leverage the power of Social Media to achieve success in your business endeavours. Your brand is your power, and it's time you learned how to promote it - and make it big online through Social Media Marketing. Don't wait any longer! Scroll up and click the "Buy Now" button to own this proven guide and begin applying Social Media Marketing to your business to get positive results.
Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
Download or read book The Ultimate Guide to Social Media Marketing written by Micheal Media and published by . This book was released on 2021-02-12 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ 55% OFF for Bookstores! NOW at $ 36.97 instead of $ 46.97! LAST DAYS! ★ Do you want to get more customers to buy your products? Social media is valuable for any business of any size or industry because all your customers and potential customers are already on their smartphones, scrolling through the feeds. The more strategic you are with your social media strategy, the easier it will be for you to turn followers into buyers of your products or service. The goal of marketing has always been to push target audience members into making a conscious choice to purchase a product, subscribe to a service, or to even change their perspective on a certain issue or topic. The point is that marketers need to know how people think and feel on each known site in order to craft a message that they will respond positively when exposed to. This is where Instagram comes into play as it is one of the easiest platforms to overlook, underestimate, and disregard as marketing tool. Today, social media is used for a business to market anything. It is possible to go to any social media platform and interact with others by talking about your business and what you sell or promote. You can let others know everything you want to do while encouraging people to see that your business is one, they can trust. This guide includes information on all major social media sites available, and what to do with them. Facebook is the best option to utilize for your marketing plans however, to be well informed, read about various other social media platforms. These include Twitter, Instagram, and many others that target specific groups of people. Each section in this guide will help you understand what makes each social media platform special. You will be able to decide which ones you need to target and then learn how to reach people through each of those platforms. This will give you a sense of control when you work online. This book covers: Facebook Instagram LinkedIn YouTube Twitter Pinterest The points listed in this social media marketing book will illustrate what you can get out of your business. This guide is to help you get a better chance of getting the word out about what you are marketing. It is all about standing out from the rest of the pack. ★ 55% OFF for Bookstores! NOW at $ 36.97 instead of $ 46.97! LAST DAYS! ★ You will Never Stop Using this Awesome Cookbook! Buy it NOW and get addicted to this amazing book
Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back
Download or read book How to Make Money with Social Media written by Jamie Turner and published by Pearson Education. This book was released on 2014 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Download or read book Social Media Marketing Workbook written by Jason McDonald Ph D and published by . This book was released on 2019-07-28 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.