Download or read book 21 Trends in Food Marketing for the 21st Century written by John L. Stanton and published by . This book was released on 1997 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Trends for Organic Food in the 21st Century written by George Baourakis and published by World Scientific. This book was released on 2004 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future.
Download or read book Marketing in the 21st Century and Beyond written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2012-11-12 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Download or read book Marketing in the 21st Century written by Bruce David Keillor and published by Greenwood. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Download or read book Linking Research and Marketing Opportunities for Pulses in the 21st Century written by R. Knight and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Third International Food Legumes Research Conference
Download or read book Oats Nutrition and Technology written by YiFang Chu and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A considerable amount of research has emerged in recent years on the science, technology and health effects of oats but, until now, no book has gathered this work together. Oats Nutrition and Technology presents a comprehensive and integrated overview of the coordinated activities of nutritionists, plant scientists, food scientists, policy makers, and the private sector in developing oat products for optimal health. Readers will gain a good understanding of the value of best agricultural production and processing practices that are important in the oats food system. The book reviews agricultural practices for the production of oat products, the food science involved in the processing of oats, and the nutrition science aimed at understanding and advancing the health effects of oats and how they can affect nutrition policies. There are individual chapters that summarize oat breeding and processing, the many bioactive compounds that oats contain, and their health benefits. With respect to the latter, the health benefits of oats and oat constituents on chronic diseases, obesity, gut health, metabolic syndromes, and skin health are reviewed. The book concludes with a global summary of food labelling practices that are particularly relevant to oats. Oats Nutrition and Technology offers in-depth information about the life cycle of oats for nutrition, food and agricultural scientists and health practitioners interested in this field. It is intended to provoke thought and stimulate readers to address the many research challenges associated with the oat life cycle and food system.
Download or read book Food and Famine in the 21st Century 2 volumes written by William A. Dando and published by Bloomsbury Publishing USA. This book was released on 2012-02-13 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive two-volume encyclopedia examines specific famines throughout history and contains entries on key topics related to food production, security and policies, and famine, giving readers an in-depth look at food crises and their causes, responses to them, and outcomes. Famines have claimed more lives across human history than all the wars ever fought. This two-volume set represents the most comprehensive study of food and famine currently available, providing the broadest analysis of hunger and famine causes as well as a detailed examination of the ramifications of cultural and natural hazards upon famine. Volume one focuses upon 50 topics and issues relating to the creation of hunger and famines in the world from 4000 BCE to 2100, including an overview of how agriculture has evolved from primitive hunting and gathering that supported limited numbers of people to a worldwide system that now feeds over seven billion people. Volume two, entitled Classic Famines, begins with famines of the past, from 4000 BCE to 2100 CE, includes ten classic famine case studies, and concludes with predictions of famines we could see in the 21st century and beyond.
Download or read book Marketing in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 1127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
Download or read book Agriculture Innovation Strategy Technology in 21st Century Volume II written by Dr.Anukrati Sharma Megha Goyal and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Download or read book Toward Sustainable Agricultural Systems in the 21st Century written by National Research Council and published by National Academies Press. This book was released on 2010-07-25 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last 20 years, there has been a remarkable emergence of innovations and technological advances that are generating promising changes and opportunities for sustainable agriculture, yet at the same time the agricultural sector worldwide faces numerous daunting challenges. Not only is the agricultural sector expected to produce adequate food, fiber, and feed, and contribute to biofuels to meet the needs of a rising global population, it is expected to do so under increasingly scarce natural resources and climate change. Growing awareness of the unintended impacts associated with some agricultural production practices has led to heightened societal expectations for improved environmental, community, labor, and animal welfare standards in agriculture. Toward Sustainable Agricultural Systems in the 21st Century assesses the scientific evidence for the strengths and weaknesses of different production, marketing, and policy approaches for improving and reducing the costs and unintended consequences of agricultural production. It discusses the principles underlying farming systems and practices that could improve the sustainability. It also explores how those lessons learned could be applied to agriculture in different regional and international settings, with an emphasis on sub-Saharan Africa. By focusing on a systems approach to improving the sustainability of U.S. agriculture, this book can have a profound impact on the development and implementation of sustainable farming systems. Toward Sustainable Agricultural Systems in the 21st Century serves as a valuable resource for policy makers, farmers, experts in food production and agribusiness, and federal regulatory agencies.
Download or read book Private Label Marketing in the 21st Century written by Philip B. Fitzell and published by . This book was released on 2003 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This analysis focuses specifically on how private brand impacts on all aspects business: product innovations, packaging creativity, quality assurance, merchandising, partnerships, and the Internet. The coverage spans North and South America, Europe, the Pacific Rim, and South Africa.
Download or read book European Gastronomy into the 21st Century written by Cailein Gillespie and published by Routledge. This book was released on 2012-05-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy is the art and science of good eating and drinking: a concept that extends outwards to embrace wider notions of tradition, culture, society and civilisation. This book provides a rigorous, well researched and much needed treatment of the subject, systematically outlining: * the development of European gastronomic tradition, and the social, economic, philosophical and geographical contexts of change * the experiences, philosophies and relative contributions of great gastronomes, past and present * the interplay of traditional and contemporary influences on modern gastronomy * the relationship between gastronomy and and travel and tourism * salient issues of nutrition, food hygiene and health promotion Taking an all-encompassing look at the subject of gastronomy past, present and future, 'European Gastronomy into the 21st Century' uses example menus and case studies to demonstrate the theory. It also provides an insight into the business arena, using key destination restaurants to illustrate management techniques and marketing issues. Accessible and highly structured, the book guides the reader through its wide-ranging and thought-provoking content.
Download or read book Food and Agricultural Marketing Issues for the 21st Century written by and published by . This book was released on 1993 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sesame written by Dorothea Bedigian and published by CRC Press. This book was released on 2010-10-14 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive review of sesame and its close relative, Sesame: the genus Sesamum covers ethnographic data, modern use, linguistic analysis of sesame names from around the world, market size, export and import data, geographical sources, use in the food and cosmetic industries, and much more. The book includes a historical review of the genus Sesamum that reveals its place in present-day traditions and cultivation in Africa and Asia. Expanding coverage from archaeological and anthropological literature from India, Mesopotamia, and Egypt, this ethnobotanical monograph draws on folk sources, reviews the phytochemistry of Sesamum, and presents extensive references.
Download or read book ICC Handbook of 21st Century Cereal Science and Technology written by Peter R. Shewry and published by Elsevier. This book was released on 2023-06-30 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICC Handbook of 21st Century Cereal Science and Technology highlights the importance of cereals, presenting insights into the foundational structure of cereal grains, including potential contamination factors that can negatively impact cereal and grain yield. Focusing on the eight major cereal crops – wheat, maize, rice, barley, sorghum and millets, oats, rye and pseudocereals, this is the only available reference to provide standardized coverage for detailed comparison. Written by a global team of expert editors and contributors, the book provides practical insights into the utilization of cereals, grains and safety assessments. This International Association for Cereal Science and Technology endorsed volume continues their commitment to international cooperation through the dissemination of knowledge, conducting research and developing standard methods. Provides standardized insights into cereals, their grains, profiles and uses Includes the 8 most utilized cereals including pseudocereals Promotes understanding of the real-world use options of cereals
