Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Imagine Boston 2030 written by City Of Boston and published by . This book was released on 2017-09-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, Boston is in a uniquely powerful position to make our city more affordable, equitable, connected, and resilient. We will seize this moment to guide our growth to support our dynamic economy, connect more residents to opportunity, create vibrant neighborhoods, and continue our legacy as a thriving waterfront city.Mayor Martin J. Walsh's Imagine Boston 2030 is the first citywide plan in more than 50 years. This vision was shaped by more than 15,000 Boston voices.

Download or read book Compendium of the Social Doctrine of the Church written by Catholic Church. Pontificium Consilium de Iustitia et Pace and published by Veritas Co. Ltd.. This book was released on 2005 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Adventures of Huckleberry Finn written by Mark Twain and published by University of Washington Press. This book was released on 2005 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Its Distrust Of Too Much Civilisation And Its Concern With The Way Language Turns Dreamy And Corrupt When Divorced From The Real Condition Of Life, Huckleberry Finn Echoed Some Of The Central Concerns Of Life Today. Like All Great Works Of Fiction Where No Story Is Told As If It Is The Only One, Huck Finn Is Open-Ended, The 'Unfinished Story' Where The True Meaning Is Left To The Conscience And Imagination Of Each Reader.

Download or read book MITRE Systems Engineering Guide written by and published by . This book was released on 2012-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mobile Technologies written by Gerard Goggin and published by . This book was released on 2015-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With at least seven billion subscriptions worldwide, the impact of mobile devices undoubtedly rivals that of television, radio, and newspapers. Mobile technologies have had and continue to have a profound influence on every sphere of public and private life. Unsurprisingly, since their emergence in the late 1970s, mobile technologies have been the focus of serious scholarly study and exploration, and, as research on mobile technologies continues to grow dramatically, this new four-volume collection from Routledge provides an authoritative reference work to make sense of their defining aspects and cardinal dynamics. Edited by three leading scholars, "Mobile Technologies" brings together in one easy-to-access set, the essential, must-read Major Works on the greatest technology of our time. Goggin, Ling, and Hjorth have carefully integrated foundational texts with the most significant and pioneering new material to create an indispensable research tool and pedagogic resource. "

Download or read book Evil Geniuses written by Kurt Andersen and published by Random House. This book was released on 2020-08-11 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • When did America give up on fairness? The author of Fantasyland tells the epic history of how America decided that big business gets whatever it wants, only the rich get richer, and nothing should ever change—and charts a way back to the future. “Essential, absorbing . . . a graceful, authoritative guide . . . a radicalized moderate’s moderate case for radical change.”—The New York Times Book Review During the twentieth century, America managed to make its economic and social systems both more and more fair and more and more prosperous. A huge, secure, and contented middle class emerged. All boats rose together. But then the New Deal gave way to the Raw Deal. Beginning in the early 1970s, by means of a long war conceived of and executed by a confederacy of big business CEOs, the superrich, and right-wing zealots, the rules and norms that made the American middle class possible were undermined and dismantled. The clock was turned back on a century of economic progress, making greed good, workers powerless, and the market all-powerful while weaponizing nostalgia, lifting up an oligarchy that served only its own interests, and leaving the huge majority of Americans with dwindling economic prospects and hope. Why and how did America take such a wrong turn? In this deeply researched and brilliantly woven cultural, economic, and political chronicle, Kurt Andersen offers a fresh, provocative, and eye-opening history of America’s undoing, naming names, showing receipts, and unsparingly assigning blame—to the radical right in economics and the law, the high priests of high finance, a complacent and complicit Establishment, and liberal “useful idiots,” among whom he includes himself. Only a writer with Andersen’s crackling energy, deep insight, and ability to connect disparate dots and see complex systems with clarity could make such a book both intellectually formidable and vastly entertaining. And only a writer of Andersen’s vision could reckon with our current high-stakes inflection point, and show the way out of this man-made disaster.

Download or read book Forget Baudrillard written by Chris Rojek and published by Routledge. This book was released on 2002-11-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without doubt, Jean Baudrillard is one of the most important figures currently working in the area of sociology an dcultural studies, but his writings infuriate as many people as they intoxcicate. This collection provides a wide-ranging, measured assessment of Baudrillard's work. The contributors examine Baudrillard's relation to consumption, modernity, postmodernity, social theory, feminism, politics and culture. They attempt to steer a clear course between the hype which Baudrillard himself has done much to generate, and the solid value of his startling thoughts. Baudrillard's ideas and style of expression provide a challenge to established academic ways of proceeding and thinking. The book explores this challenge and speculates on the reason for the extreme responses to Baudrillard's work. The appeal of Baudrillard's arguments is clearly discussed and his place in contemporary social theory is shrewdly assessed. Baudrillard emerges as a chameleon figure, but one who is obsessed with the central themes of style, hypocrisy, seduction, simulation and fatality. Although these themes abound in postmodern thought, they are also evident in a certain strand of modernist thought - one which embraces the writings of Baudelaire and Nietzsche. Baudrillard's protestation is that he is not a postmodernist is taken seriously in this collection. The balanced and accessible style of the contributions and the fairness and rigour of the assessments make this book of pressing interest to students of sociology, philosophy and cultural studies.

Download or read book Global Politics written by Ben Whitham and published by Bloomsbury Publishing. This book was released on 2023-03-31 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: In turbulent global times, your study of this subject is increasingly necessary and urgent. Featuring a new chapter on critical theories, and revised to take a less Eurocentric approach to concepts and case studies, this new edition allows you to tackle global politics' important concepts, debates and problems: -How can theories help us to understand the politics of a global pandemic? -Do we live in a 'post-truth' world of 'fake news' and disinformation? -Does international aid work? -Does the United States remain a global hegemon? -What is the Anthropocene and how does it shape global politics? -Are global politics constrained by a 'North-South' divide? -What are the possible futures of global politics – and the politics of outer space? Delving into topics as diverse as anarchy, intersectionality, Confucianism, and neoconservatism, boxed features give you confidence in political analysis: -Focus on: learn more about the global colour line or the tragedy of the commons -Key figures: discuss the ideas of Hans Morgenthau, Frantz Fanon or bell hooks -Debating: argue whether the United Nations are obsolete, or whether nuclear weapons promote peace -Global politics in action: apply your learning to the migration crisis in Europe or the Arab Spring -Approaches to: consider human rights or the Covid-19 pandemic from the perspective of realist, liberal, postcolonial, Marxist, feminist, constructivist and post-structuralist theory -Global actors: understand the significance of Black Lives Matter, Amnesty International or the International Monetary Fund. Spanning the development of global politics, from the early origins of globalization through to the return of multipolarity in the twenty-first century, this is an essential text for undergraduates studying global politics and international relations.

Download or read book The Book of R written by Tilman M. Davies and published by No Starch Press. This book was released on 2016-07-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin using R effectively for statistical analysis. You’ll start with the basics, like how to handle data and write simple programs, before moving on to more advanced topics, like producing statistical summaries of your data and performing statistical tests and modeling. You’ll even learn how to create impressive data visualizations with R’s basic graphics tools and contributed packages, like ggplot2 and ggvis, as well as interactive 3D visualizations using the rgl package. Dozens of hands-on exercises (with downloadable solutions) take you from theory to practice, as you learn: –The fundamentals of programming in R, including how to write data frames, create functions, and use variables, statements, and loops –Statistical concepts like exploratory data analysis, probabilities, hypothesis tests, and regression modeling, and how to execute them in R –How to access R’s thousands of functions, libraries, and data sets –How to draw valid and useful conclusions from your data –How to create publication-quality graphics of your results Combining detailed explanations with real-world examples and exercises, this book will provide you with a solid understanding of both statistics and the depth of R’s functionality. Make The Book of R your doorway into the growing world of data analysis.

Download or read book The Senate Intelligence Committee Report on Torture Academic Edition written by Senate Select Committee On Intelligence and published by Melville House. This book was released on 2020-02-18 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study edition of book the Los Angeles Times called, "The most extensive review of U.S. intelligence-gathering tactics in generations." This is the complete Executive Summary of the Senate Intelligence Committee's investigation into the CIA's interrogation and detention programs -- a.k.a., The Torture Report. Based on over six million pages of secret CIA documents, the report details a covert program of secret prisons, prisoner deaths, interrogation practices, and cooperation with other foreign and domestic agencies, as well as the CIA's efforts to hide the details of the program from the White House, the Department of Justice, the Congress, and the American people. Over five years in the making, it is presented here exactly as redacted and released by the United States government on December 9, 2014, with an introduction by Daniel J. Jones, who led the Senate investigation. This special edition includes: • Large, easy-to-read format. • Almost 3,000 notes formatted as footnotes, exactly as they appeared in the original report. This allows readers to see obscured or clarifying details as they read the main text. • An introduction by Senate staffer Daniel J. Jones who led the investigation and wrote the report for the Senate Intelligence Committee, and a forward by the head of that committee, Senator Dianne Feinstein.

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Download or read book Artificial Intelligence China Russia and the Global Order written by Shazeda Ahmed and published by . This book was released on 2019 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Artificial intelligence (AI) and big data promise to help reshape the global order. For decades, most political observers believed that liberal democracy offered the only plausible future pathways for big, industrially sophisticated countries to make their citizens rich. Now, by allowing governments to monitor, understand, and control their citizens far more effectively than ever before, AI offers a plausible way for big, economically advanced countries to make their citizens rich while maintaining control over them--the first since the end of the Cold War. That may help fuel and shape renewed international competition between types of political regimes that are all becoming more "digital." Just as competition between liberal democratic, fascist, and communist social systems defined much of the twentieth century, how may the struggle between digital liberal democracy and digital authoritarianism define and shape the twenty-first? This work highlights several key areas where AI-related technologies have clear implications for globally integrated strategic planning and requirements development"--

Download or read book The Politics of Social Media Manipulation written by Richard Rogers and published by Amsterdam University Press. This book was released on 2020-10-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disinformation and so-called fake news are contemporary phenomena with rich histories. Disinformation, or the willful introduction of false information for the purposes of causing harm, recalls infamous foreign interference operations in national media systems. Outcries over fake news, or dubious stories with the trappings of news, have coincided with the introduction of new media technologies that disrupt the publication, distribution and consumption of news -- from the so-called rumour-mongering broadsheets centuries ago to the blogosphere recently. Designating a news organization as fake, or der Lügenpresse, has a darker history, associated with authoritarian regimes or populist bombast diminishing the reputation of 'elite media' and the value of inconvenient truths. In a series of empirical studies, using digital methods and data journalism, we inquire into the extent to which social media have enabled the penetration of foreign disinformation operations, the widespread publication and spread of dubious content as well as extreme commentators with considerable followings attacking mainstream media as fake.

Download or read book The Black Jacobins written by C.L.R. James and published by Vintage. This book was released on 2023-08-22 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and impassioned historical account of the largest successful revolt by enslaved people in history: the Haitian Revolution of 1791–1803 “One of the seminal texts about the history of slavery and abolition.... Provocative and empowering.” —The New York Times Book Review The Black Jacobins, by Trinidadian historian C. L. R. James, was the first major analysis of the uprising that began in the wake of the storming of the Bastille in France and became the model for liberation movements from Africa to Cuba. It is the story of the French colony of San Domingo, a place where the brutality of plantation owners toward enslaved people was horrifyingly severe. And it is the story of a charismatic and barely literate enslaved person named Toussaint L’Ouverture, who successfully led the Black people of San Domingo against successive invasions by overwhelming French, Spanish, and English forces—and in the process helped form the first independent post-colonial nation in the Caribbean. With a new introduction (2023) by Professor David Scott.

Download or read book Student Success in College written by George D. Kuh and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student Success in College describes policies, programs, and practices that a diverse set of institutions have used to enhance student achievement. This book clearly shows the benefits of student learning and educational effectiveness that can be realized when these conditions are present. Based on the Documenting Effective Educational Practice (DEEP) project from the Center for Postsecondary Research at Indiana University, this book provides concrete examples from twenty institutions that other colleges and universities can learn from and adapt to help create a success-oriented campus culture and learning environment.