Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

Download or read book Mother of Invention written by Katrine Marçal and published by Abrams. This book was released on 2021-10-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating and maddening examination of how gender bias has skewed innovation, technology, and history—now in paperback It all starts with a rolling suitcase. Though the wheel was invented some 5,000 years ago, and the suitcase in the 19th century, it wasn’t until the 1970s that someone successfully married the two. What was the holdup? For writer and journalist Katrine Marçal, the answer is both shocking and simple: because “real men” carried their bags, no matter how heavy. Mother of Invention is a fascinating and eye-opening examination of business, technology, and innovation through a feminist lens. Because it wasn’t just the suitcase. Drawing on examples from electric cars to tech billionaires, Marçal shows how gender bias stifles the economy and holds us back, delaying innovations, sometimes by hundreds of years, and distorting our understanding of our history. While we talk about the Iron Age and the Bronze Age, we might as well talk about the Ceramic Age or the Flax Age, since these technologies were just as important. But inventions associated with women are not considered to be technology in the same way as those associated with men. Mother of Invention is a sweeping tour of the global economy with a powerful message: If we upend our biases, we can unleash our full potential.

Download or read book Happy Money written by Ken Honda and published by Simon and Schuster. This book was released on 2019-06-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ken Honda—Japan’s #1 bestselling personal development guru—teaches you how to achieve peace of mind when it comes to money with this instant national bestseller. Too often, money is a source of fear, stress, and anger, often breaking apart relationships and even ruining lives. We like to think money is just a number or a piece of paper, but it is so much more than that. Money has the ability to smile, it changes when it is given with a certain feeling, and the energy with which it imbues us impacts not only ourselves, but others as well. Although Ken Honda is often called a “money guru,” his real job over the past decade has been to help others discover the tools they already possess to heal their own lives and relationships with money. Learn how to treat money as a welcome guest, allowing it to come and go with respect and without resentment; understand and improve your money EQ; unpack the myth of scarcity; and embrace the process of giving money, not just receiving it. This book isn’t to fix you, because as Ken Honda says, you’re already okay!

Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.

Download or read book Principles and Practice of Marketing 10 e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Download or read book Trick Mirror written by Jia Tolentino and published by . This book was released on 2019 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER - "From The New Yorker's beloved cultural critic comes a bold, unflinching collection of essays about self-deception, examining everything from scammer culture to reality television."--Esquire "A whip-smart, challenging book."--Zadie Smith - "Jia Tolentino could be the Joan Didion of our time."--Vulture NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK PUBLIC LIBRARY AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review - Time - The Washington Post - Esquire - Elle - Glamour - Good Housekeeping - The Dallas Morning News - BookPage Jia Tolentino is a peerless voice of her generation, tackling the conflicts, contradictions, and sea changes that define us and our time. Now, in this dazzling collection of nine entirely original essays, written with a rare combination of give and sharpness, wit and fearlessness, she delves into the forces that warp our vision, demonstrating an unparalleled stylistic potency and critical dexterity. Trick Mirror is an enlightening, unforgettable trip through the river of self-delusion that surges just beneath the surface of our lives. This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly through a culture that revolves around the self. In each essay, Tolentino writes about a cultural prism: the rise of the nightmare social internet; the advent of scamming as the definitive millennial ethos; the literary heroine's journey from brave to blank to bitter; the punitive dream of optimization, which insists that everything, including our bodies, should become more efficient and beautiful until we die. Gleaming with Tolentino's sense of humor and capacity to elucidate the impossibly complex in an instant, and marked by her desire to treat the reader with profound honesty, Trick Mirror is an instant classic of the worst decade yet. Praise for Trick Mirror "Jia Tolentino is the best young essayist at work in the United States, one I've consistently admired and learned from, and I was exhilarated to get a whole lot of her at once in Trick Mirror. In these nine essays, she rethinks troubling ingredients of modern life, from the internet to mind-altering drugs to wedding culture. All through the book, single sentences flash like lightning to show something familiar in a startling way, but she also builds extended arguments with her usual, unusual blend of lyricism and skepticism. In the end, we have a picture of America that was as missing as it was needed."--Rebecca Solnit, author of Men Explain Things to Me

Download or read book The Coding Manual for Qualitative Researchers written by Johnny Saldana and published by SAGE. This book was released on 2009-02-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

Download or read book Events MISmanagement written by Tim Brown and published by Goodfellow Publishers Ltd. This book was released on 2022-05-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.

Download or read book The Girls Bathroom written by Cinzia Baylis-Zullo and published by Headline. This book was released on 2022-08-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: ">ALL THE LIFE ADVICE AND UPLIFTING CHAT YOU'D EXPECT IN THE GIRLS' BATHROOM ON A NIGHT OUT ">We all need incredible women in our life to build us up and keep us on track. To give us those tips and tricks we never knew were essential, and to advise us against making the same mistakes again and again. In The Girls Bathroom, Sophia & Cinzia, the girls behind the chart-topping podcast, will supply you with all the girl chat, support and relationship advice you could ever want! If you need help with: - Learning how to keep your life organised and together - Manifesting and achieving your goals - Keeping your head in the dating world - Embracing and falling in love with being independent or single - Finding a healthy lifestyle that works for you - Enjoying the present and being comfortable in your skin Then this is the book for you. Bringing their learnings, experiences and truth to the book, Sophia & Cinzia will show you you're not alone. No topics are off limits. ">THIS IS THE ONLY BOOK FOR YOUNG WOMEN FINDING THEIR WAY IN LIFE

Download or read book Foundations of Marketing 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Download or read book Strong Looks Better Naked written by Khloé Kardashian and published by Simon and Schuster. This book was released on 2015-11-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reality television celebrity talks about her childhood and relationship with her sisters and provides advice about keeping fit, eating the right foods, and maintaining a positive outlook on life.

Download or read book EBOOK Principles and Practice of Marketing 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e

Download or read book CBT for Psychosis written by Roger Hagen and published by Routledge. This book was released on 2013-09-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new approach to understanding and treating psychotic symptoms using Cognitive Behavioural Therapy (CBT). CBT for Psychosis shows how this approach clears the way for a shift away from a biological understanding and towards a psychological understanding of psychosis. Stressing the important connection between mental illness and mental health, further topics of discussion include: the assessment and formulation of psychotic symptoms how to treat psychotic symptoms using CBT CBT for specific and co-morbid conditions CBT of bipolar disorders. This book brings together international experts from different aspects of this fast developing field and will be of great interest to all mental health professionals working with people suffering from psychotic symptoms.

Download or read book Late Bloomers written by Rich Karlgaard and published by Crown. This book was released on 2021-01-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking exploration of how finding one's way later in life can be an advantage to long-term achievement and happiness. “What Yogi Berra observed about a baseball game—it ain't over till it's over—is true about life, and [Late Bloomers] is the ultimate proof of this. . . . It’s a keeper.”—Forbes We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook—or even better, creating a start-up with the potential to be the next Google, Facebook or Uber. We see coders and entrepreneurs become millionaires or billionaires before age thirty, and feel we are failing if we are not one of them. Late bloomers, on the other hand, are under-valued—in popular culture, by educators and employers, and even unwittingly by parents. Yet the fact is, a lot of us—most of us—do not explode out of the gates in life. We have to discover our passions and talents and gifts. That was true for author Rich Karlgaard, who had a mediocre academic career at Stanford (which he got into by a fluke) and, after graduating, worked as a dishwasher and night watchman before finding the inner motivation and drive that ultimately led him to start up a high-tech magazine in Silicon Valley, and eventually to become the publisher of Forbes magazine. There is a scientific explanation for why so many of us bloom later in life. The executive function of our brains doesn’t mature until age twenty-five, and later for some. In fact, our brain’s capabilities peak at different ages. We actually experience multiple periods of blooming in our lives. Moreover, late bloomers enjoy hidden strengths because they take their time to discover their way in life—strengths coveted by many employers and partners—including curiosity, insight, compassion, resilience, and wisdom. Based on years of research, personal experience, interviews with neuroscientists, psychologists, and countless people at different stages of their careers, Late Bloomers reveals how and when we achieve our full potential. Praise for Late Bloomers “The underlying message that we should ‘consider a kinder clock for human development’ is a compelling one.”—Financial Times “Late Bloomers spoke to me deeply as a parent of two millennials and as a coach to many new college grads (the children of my friends and associates). It’s a bracing tonic for the anxiety they are swimming through, with a facts-based approach to help us all calm down.”—Robin Wolaner, founder of Parenting magazine

Download or read book Hungry Heart written by Jennifer Weiner and published by Simon and Schuster. This book was released on 2016-10-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously listed (and titled "The F Word") in the Spring/Summer 2013 Hotlist. Back orders are holding. From bad blind dates to modern childbirth to handling her six-year-old daughter's use of the f-word -fat - for the first time, Jennifer Weiner goes there, with the wit and candor that have endeared her to readers all over the world. Print run 250,000.

Download or read book Take a Trip to Egypt written by Keith Lye and published by . This book was released on 1983 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief introduction to the geography, history, culture, and people of this ancient north African country.

Download or read book What Does Your Fortune Cookie Say written by Adam Albrecht and published by Ripples Media LLC. This book was released on 2021-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through simple action steps, Adam Albrecht offers a broad range of useful ways to become a better professional and human through bite-sized stories of his own learnings.