Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Download or read book Men Masculinities and the Modern Career written by Kadri Aavik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the multiple and diverse masculinities ‘at work’. Spanning both historical approaches to the rise of ‘profession’ as a marker of masculinity, and critical approaches to the current structures of management, employment and workplace hierarchy, the book questions what role masculinity plays in cultural understandings, affective experiences and mediatised representations of a professional ‘career’.
Download or read book Behavioral Counseling written by John D. Krumboltz and published by Taylor & Francis. This book was released on 1969 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Non Conformity written by Chris Guillebeau and published by Penguin. This book was released on 2010-09-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever thought, "There must be more to life than this," The Art of Non-Conformity is for you. Based on Chris Guillebeau's popular online manifesto "A Brief Guide to World Domination," The Art of Non-Conformity defies common assumptions about life and work while arming you with the tools to live differently. You'll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure. Inspired and guided by Chris's own story and those of others who have pursued unconventional lives, you can devise your own plan for world domination-and make the world a better place at the same time.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Download or read book Designing Walkable Urban Thoroughfares written by and published by . This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report has been developed in response to widespread interest for improving both mobility choices and community character through a commitment to creating and enhancing walkable communities. Many agencies will work towards these goals using the concepts and principles in this report to ensure the users, community and other key factors are considered in the planning and design processes used to develop walkable urban thoroughfares.
Download or read book Lightfoot written by Nicholas Jennings and published by Penguin. This book was released on 2017-09-26 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER A 2023 ROLLING STONE RECOMMENDED BOOK Shortlisted for the 2017 Legislative Assembly of Ontario Speaker's Book Award Nominated for the 2018 Heritage Toronto Award - Historical Writing: Book “The preeminent account of the late singer's life.” —Rolling Stone The definitive, full-access story of the life and songs of Canada's legendary troubadour Gordon Lightfoot’s name is synonymous with timeless songs about trains and shipwrecks, rivers and highways, lovers and loneliness. His music defined the folk-pop sound of the 1960s and ‘70s, topped charts and sold millions. He is unquestionably Canada’s greatest songwriter, and an international star who has performed on the world’s biggest stages. While Lightfoot’s songs are well known, the man behind them is elusive. He’s never allowed his life to be chronicled in a book—until now. Biographer Nick Jennings has had unprecedented access to the notoriously reticent musician. Lightfoot takes us deep inside the artist’s world, from his idyllic childhood in Orillia, the wild sixties, and his canoe trips into Canada’s North to his heady times atop the music world. Jennings explores the toll that success took on his personal life—including his troubled relationships, his battle with alcohol and his near-death experiences—and the extraordinary drive and tenacity that pulled him through it all. Rich in voices from fellow musicians, close friends, Lightfoot’s family and the singer’s own reminiscences, the biography tells the stories behind some of his best-known love songs, including “Beautiful” and “Song for a Winter’s Night,” as well as the infidelity and divorce that resulted in classics like “Sundown” and “If You Could Read My Mind.” Kris Kristofferson has called Lightfoot’s songs “some of the most beautiful and lasting music of our time.” Lightfoot is an unforgettable portrait of a treasured singer-songwriter, an artist whose work has been covered by everyone from Joni Mitchell, Barbra Streisand and Nico to Bob Dylan, Elvis Presley and Gord Downie. Revealing and insightful, Lightfoot is both an inspiring story of redemption and an exhilarating read.
Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-01-30 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.
Download or read book Freshwater Fishes of Australia written by Gerald R. Allen and published by TFH Publications. This book was released on 1989 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: All 180+ species are covered in the text, most are illustrated with colour photos; includes detailed descriptions, synopsis of natural history and range map for each.
Download or read book Biosocial Worlds written by Jens Seeberg and published by UCL Press. This book was released on 2020-09-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosocial Worlds presents state-of-the-art contributions to anthropological reflections on the porous boundaries between human and non-human life – biosocial worlds. Based on changing understandings of biology and the social, it explores what it means to be human in these worlds. Growing separation of scientific disciplines for more than a century has maintained a separation of the ‘natural’ and the ‘social’ that has created a space for projections between the two. Such projections carry a directional causality and so constitute powerful means to establish discursive authority. While arguing against the separation of the biological and the social in the study of human and non-human life, it remains important to unfold the consequences of their discursive separation. Based on examples from Botswana, Denmark, Mexico, the Netherlands, Uganda, the UK and USA, the volume explores what has been created in the space between ‘the social’ and ‘the natural’, with a view to rethink ‘the biosocial’. Health topics in the book include diabetes, trauma, cancer, HIV, tuberculosis, prevention of neonatal disease and wider issues of epigenetics. Many of the chapters engage with constructions of health and disease in a wide range of environments, and engage with analysis of the concept of ‘environment’. Anthropological reflection and ethnographic case studies explore how ‘health’ and ‘environment’ are entangled in ways that move their relation beyond interdependence to one of inseparability. The subtitle of this volume captures these insights through the concept of ‘health environment’, seeking to move the engagement of anthropology and biology beyond deterministic projections.
Download or read book How to Fix Your Novel written by Steve Alcorn and published by Createspace Independent Publishing Platform. This book was released on 2012-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you started a novel, only to get part way into the manuscript and find yourself stuck? Or do you have an idea for a novel, but aren't sure where to begin? Have you completed a first draft, but feel it doesn't quite have the luster of professional writing? In this lively and fun-to-read guide, Steve Alcorn shows you the remedies you need to achieve success. Step by step, you'll breathe life into old manuscripts, create new novels that read like bestsellers, and put the spark back into your writing life. Topics include: Story Structure Character Building Viewpoint Tense Voice Setting Conflict Suspense Mystery Dialogue Writing Big Beginnings and Endings Getting Published Whether you're a first time novelist still planning your story, or an experienced author looking for ways to bring your fiction to life, How to Fix Your Novel is the ideal prescription.
Download or read book The Chicago Food Encyclopedia written by Carol Haddix and published by University of Illinois Press. This book was released on 2017-08-16 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chicago Food Encyclopedia is a far-ranging portrait of an American culinary paradise. Hundreds of entries deliver all of the visionary restauranteurs, Michelin superstars, beloved haunts, and food companies of today and yesterday. More than 100 sumptuous images include thirty full-color photographs that transport readers to dining rooms and food stands across the city. Throughout, a roster of writers, scholars, and industry experts pays tribute to an expansive--and still expanding--food history that not only helped build Chicago but fed a growing nation. Pizza. Alinea. Wrigley Spearmint. Soul food. Rick Bayless. Hot Dogs. Koreatown. Everest. All served up A-Z, and all part of the ultimate reference on Chicago and its food.
Download or read book Descendants of Robert Lockwood written by Elon Dunbar Lockwood and published by . This book was released on 1889 with total page 1104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dahlia Breeding for the Farmer Florist and the Home Gardener written by Brion Sprinsock and published by . This book was released on 2020-08-13 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kristine Albrecht is an influential dahlia breeder who has introduced award-winning dahlia varieties that are a must-have for the show circuit and the floral trade. In this step by step book she explores pollinating strategies for producing unique dahlia seeds, breeding goals, seed germination, seedling care, marketing your new varieties, and more. Kristine has 14 years of breeding experience that she shares with the reader in an informal and intimate style. She also shares beautiful pictures of some of her most popular dahlia hybrids from her urban farm."Bravo! Thank you so much for sharing your hard-won knowledge with us all. This fantastic book is a gift to the world." -Erin Benzakein, Floret Farm"As an experienced dahlia grower and amatuer hybridizer I found this book easy to read, informative, and practical with nuggets of information throughout." - Brad Freeman, Senior Judge, American Dahlia Society"Lively and clearly written guide to hybridizing dahlias to generate new varieties. Suitable for the novice and with tips experienced hands will appreciate." -Dr. Virginia Walbot, Stanford University "A pleasure to read a book from the first hand experience of a hybridist who knows what she is talking about." -Dr. Keith Hammett ~ QSM Plant Breeder
Download or read book Is Food Marketing Making Us Fat written by Pierre Chandon and published by . This book was released on 2011 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.
Download or read book ICCCE 2020 written by Amit Kumar and published by Springer. This book was released on 2021-10-26 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of research papers and articles presented at the 3rd International Conference on Communications and Cyber-Physical Engineering (ICCCE 2020), held on 1-2 February 2020 at CMR Engineering College, Hyderabad, Telangana, India. Discussing the latest developments in voice and data communication engineering, cyber-physical systems, network science, communication software, image and multimedia processing research and applications, as well as communication technologies and other related technologies, it includes contributions from both academia and industry. This book is a valuable resource for scientists, research scholars and PG students working to formulate their research ideas and find the future directions in these areas. Further, it may serve as a reference work to understand the latest engineering and technologies used by practicing engineers in the field of communication engineering.
