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EBookClubs

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Book Digital and Social Media Marketing

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Book World Report 2019

Download or read book World Report 2019 written by Human Rights Watch and published by Seven Stories Press. This book was released on 2019-02-05 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best country-by-country assessment of human rights. The human rights records of more than ninety countries and territories are put into perspective in Human Rights Watch's signature yearly report. Reflecting extensive investigative work undertaken by Human Rights Watch staff, in close partnership with domestic human rights activists, the annual World Report is an invaluable resource for journalists, diplomats, and citizens, and is a must-read for anyone interested in the fight to protect human rights in every corner of the globe.

Book Book of the Dead

Download or read book Book of the Dead written by Foy Scalf and published by Oriental Institute Press. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the ancient Egyptians controlled their immortal destiny! This book, edited by Foy Scalf, explores what the Book of the Dead was believed to do, how it worked, how it was made, and what happened to it.

Book One Day

    Book Details:
  • Author : Gene Weingarten
  • Publisher : Penguin
  • Release : 2020-09-08
  • ISBN : 0399185836
  • Pages : 386 pages

Download or read book One Day written by Gene Weingarten and published by Penguin. This book was released on 2020-09-08 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the 50 Best Nonfiction Books of the Last 25 Years”—Slate On New Year’s Day 2013, two-time Pulitzer Prize winner Gene Weingarten asked three strangers to, literally, pluck a day, month, and year from a hat. That day—chosen completely at random—turned out to be Sunday, December 28, 1986, by any conventional measure a most ordinary day. Weingarten spent the next six years proving that there is no such thing. That Sunday between Christmas and New Year’s turned out to be filled with comedy, tragedy, implausible irony, cosmic comeuppances, kindness, cruelty, heroism, cowardice, genius, idiocy, prejudice, selflessness, coincidence, and startling moments of human connection, along with evocative foreshadowing of momentous events yet to come. Lives were lost. Lives were saved. Lives were altered in overwhelming ways. Many of these events never made it into the news; they were private dramas in the lives of private people. They were utterly compelling. One Day asks and answers the question of whether there is even such a thing as “ordinary” when we are talking about how we all lurch and stumble our way through the daily, daunting challenge of being human.

Book The Ocean and Cryosphere in a Changing Climate

Download or read book The Ocean and Cryosphere in a Changing Climate written by Intergovernmental Panel on Climate Change (IPCC) and published by Cambridge University Press. This book was released on 2022-04-30 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intergovernmental Panel on Climate Change (IPCC) is the leading international body for assessing the science related to climate change. It provides policymakers with regular assessments of the scientific basis of human-induced climate change, its impacts and future risks, and options for adaptation and mitigation. This IPCC Special Report on the Ocean and Cryosphere in a Changing Climate is the most comprehensive and up-to-date assessment of the observed and projected changes to the ocean and cryosphere and their associated impacts and risks, with a focus on resilience, risk management response options, and adaptation measures, considering both their potential and limitations. It brings together knowledge on physical and biogeochemical changes, the interplay with ecosystem changes, and the implications for human communities. It serves policymakers, decision makers, stakeholders, and all interested parties with unbiased, up-to-date, policy-relevant information. This title is also available as Open Access on Cambridge Core.

Book Good Economics for Hard Times

Download or read book Good Economics for Hard Times written by Abhijit V. Banerjee and published by PublicAffairs. This book was released on 2019-11-12 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

Book Extreme Hydrology and Climate Variability

Download or read book Extreme Hydrology and Climate Variability written by Assefa Melesse and published by Elsevier. This book was released on 2019-07-03 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Hydrology and Climate Variability: Monitoring, Modelling, Adaptation and Mitigation is a compilation of contributions by experts from around the world who discuss extreme hydrology topics, from monitoring, to modeling and management. With extreme climatic and hydrologic events becoming so frequent, this book is a critical source, adding knowledge to the science of extreme hydrology. Topics covered include hydrometeorology monitoring, climate variability and trends, hydrological variability and trends, landscape dynamics, droughts, flood processes, and extreme events management, adaptation and mitigation. Each of the book's chapters provide background and theoretical foundations followed by approaches used and results of the applied studies. This book will be highly used by water resource managers and extreme event researchers who are interested in understanding the processes and teleconnectivity of large-scale climate dynamics and extreme events, predictability, simulation and intervention measures. - Presents datasets used and methods followed to support the findings included, allowing readers to follow these steps in their own research - Provides variable methodological approaches, thus giving the reader multiple hydrological modeling information to use in their work - Includes a variety of case studies, thus making the context of the book relatable to everyday working situations for those studying extreme hydrology - Discusses extreme event management, including adaption and mitigation

Book River God

    Book Details:
  • Author : Wilbur Smith
  • Publisher : St. Martin's Griffin
  • Release : 2014-07-01
  • ISBN : 146686821X
  • Pages : 836 pages

Download or read book River God written by Wilbur Smith and published by St. Martin's Griffin. This book was released on 2014-07-01 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tanus is the fair-haired young lion of a warrior whom the gods have decreed will lead Egypt's army in a bold attempt to reunite the Kingdom's shattered halves. But Tanus will have to defy the same gods to attain the reward they have forbidden him, an object more prized than battle's glory: possession of the Lady Lostris, a rare beauty with skin the color of oiled cedar--destined for the adoration of a nation, and the love of one extraordinary man. International bestselling author Wilbur Smith, creator of over two dozen highly acclaimed novels, draws readers into a magnificent, richly imagined Egyptian saga. Exploding with all the drama, mystery, and rage of ancient Egypt, River God is a masterpiece from a storyteller at the height of his powers.

Book Scrum

    Book Details:
  • Author : Jeff Sutherland
  • Publisher : Crown Currency
  • Release : 2014-09-30
  • ISBN : 0385346468
  • Pages : 385 pages

Download or read book Scrum written by Jeff Sutherland and published by Crown Currency. This book was released on 2014-09-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary “Red Book” that helped a generation work smarter, better, and faster—now expanded and updated with new stories, new ideas, and new methods to radically improve the way you and your company deliver results If you’ve ever been startled by how fast the world is changing, the Scrum framework is one of the reasons why. Productivity gains in workflow of as much as 1,200 percent have been recorded, and there’s no more lucid—or compelling—explainer of Scrum and its bright promise than Jeff Sutherland. The thorny problem that Sutherland began tackling back then boils down to this: People are spectacularly bad at doing things with agility and efficiency. Best-laid plans go up in smoke. Teams often work at cross-purposes to one another. And when the pressure rises, unhappiness soars. Woven with insights from martial arts, judicial decision making, advanced aerial combat, robotics, and Sutherland’s experience as a West Point–educated fighter pilot, a biometrics expert, a medical researcher, an early innovator of ATM technology, and a C-level executive at eleven different technology companies, this book will take you to Scrum’s front lines, where Sutherland’s system has brought the FBI into the twenty-first century, helped support John Deere’s supply chain amid a global pandemic and supply chain shortage, reduced poverty in the Third World, and even planned weddings and accomplished weekend chores. The way we work has changed dramatically since Sutherland first introduced Scrum a decade ago. This urgent update shares new insights and provides new tools to take advantage of the radical productivity that Scrum delivers. Sutherland will show you how to optimize working with artificial intelligence and share the latest cognitive science research on culture, psychological safety, diversity, and happiness, and how these factors drive performance, innovation, and overall organizational health. This new edition contains a decade of lessons learned. Whether it’s ten years ago, now, or ten years into the future, the Scrum framework is guaranteed to help you deliver results. But the most important reason to read this book is that it may just help you achieve what others consider unachievable.

Book The Diabetic Foot

Download or read book The Diabetic Foot written by Robert Hinchliffe and published by JP Medical Ltd. This book was released on 2014-09-08 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incidence of diabetes is increasing both in the western world and in developing countries; type 2 diabetes increase is partly the result of greater obesity. Diabetes can cause two major problems to the foot – diabetic neuropathy resulting in nerve damage and peripheral vascular disease reducing the flow of blood. These can result in ulceration of the foot which needs careful management to avoid the possibility of amputation. This management is best undertaken by multidisciplinary teams using the latest evidence to support their practice. This book presents a comprehensive and authoritative coverage of the latest evidence-based investigations, techniques and management of the diabetic foot. Evidenced-based management of the diabetic foot International, multidisciplinary team of editors and contributors Comprehensive reference for all health professionals involved in the care of diabetic foot problems

Book World Energy Outlook 2019

    Book Details:
  • Author : International Energy Agency
  • Publisher :
  • Release : 2019-11-13
  • ISBN : 9789264523272
  • Pages : 807 pages

Download or read book World Energy Outlook 2019 written by International Energy Agency and published by . This book was released on 2019-11-13 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Energy Outlook series is a leading source of strategic insight on the future of energy and energy-related emissions, providing detailed scenarios that map out the consequences of different energy policy and investment choices. This year's edition updates the outlooks for all fuels, technologies and regions, based on the latest market data, policy initiatives and cost trends. In addition, the 2019 report tackles some key questions in depth: (i) What do the shale revolution, the rise of liquefied natural gas, the falling costs of renewables and the spread of digital technologies mean for tomorrow's energy supply?; (ii) How can the world get on a pathway to meet global climate targets and other sustainable energy goals?; (iii) What are the energy choices that will shape Africa's future, and how might the rise of the African consumer affect global trends?; (iv) How large a role could offshore wind play in the transformation of the energy sector?; (v) Could the world's gas grids one day deliver low-carbon energy?

Book Management of Acute Pulmonary Embolism

Download or read book Management of Acute Pulmonary Embolism written by Stavros V. Konstantinides and published by Springer Science & Business Media. This book was released on 2007-12-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical volume highlights traditional, novel, and evolving aspects of the diagnosis and treatment of pulmonary embolism (PE). The contributors comprise an international team of experts. Important aspects of diagnosis, risk stratification, and differential treatment of patients with PE are presented in a concise, yet comprehensive manner. Emphasis is placed on specific issues related to PE, including pregnancy, cancer, thrombophilia, and air travel.

Book Expositions of the Psalms 1 32  Vol  1

Download or read book Expositions of the Psalms 1 32 Vol 1 written by Saint Augustine (of Hippo) and published by New City Press. This book was released on 1990 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As the psalms are a microcosm of the Old Testament, so the Expositions of the Psalms can be seen as a microcosm of Augustinian thought. In the Book of Psalms are to be found the history of the people of Israel, the theology and spirituality of the Old Covenant, and a treasury of human experience expressed in prayer and poetry. So too does the work of expounding the psalms recapitulate and focus the experiences of Augustine's personal life, his theological reflections and his pastoral concerns as Bishop of Hippo."--Publisher's website.

Book The Arts of Making in Ancient Egypt

Download or read book The Arts of Making in Ancient Egypt written by Gianluca Miniaci and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an innovative analysis of the conditions of ancient Egyptian craftsmanship in the light of the archaeology of production, linguistic analysis, visual representation and ethnographic research. During the past decades, the "imaginative" figure of ancient Egyptian material producers has moved from "workers" to "artisans" and, most recently, to "artists". In a search for a fuller understanding of the pragmatics of material production in past societies, and moving away from a series of modern preconceptions, this volume aims to analyse the mechanisms of material production in Egypt during the Middle Bronze Age (2000-1550 BC), to approach the profile of ancient Egyptian craftsmen through their own words, images and artefacts, and to trace possible modes of circulation of ideas among craftsmen in material production. The studies in the volume address the mechanisms of ancient production in Middle Bronze Age Egypt, the circulation of ideas among craftsmen, and the profiles of the people involved, based on the material traces, including depictions and writings, the ancient craftsmen themselves left and produced.

Book Understanding Media

    Book Details:
  • Author : Marshall McLuhan
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-09-04
  • ISBN : 9781537430058
  • Pages : 396 pages

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Book The City at Eye Level

Download or read book The City at Eye Level written by Meredith Glaser and published by Eburon Uitgeverij B.V.. This book was released on 2012 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although rarely explored in academic literature, most inhabitants and visitors interact with an urban landscape on a day-to-day basis is on the street level. Storefronts, first floor apartments, and sidewalks are the most immediate and common experience of a city. These "plinths" are the ground floors that negotiate between inside and outside, the public and private spheres. The City at Eye Level qualitatively evaluates plinths by exploring specific examples from all over the world. Over twenty-five experts investigate the design, land use, and road and foot traffic in rigorously researched essays, case studies, and interviews. These pieces are supplemented by over two hundred beautiful color images and engage not only with issues in design, but also the concerns of urban communities. The editors have put together a comprehensive guide for anyone concerned with improving or building plinths, including planners, building owners, property and shop managers, designers, and architects.

Book World Investment Report 2019

Download or read book World Investment Report 2019 written by United Nations Publications and published by . This book was released on 2019-08-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report focuses on special economic zones (SEZs) which are widely used across most developing and many developed economies. It explores the place of SEZs in today's global investment landscape and provides guidance for policymakers on how to make SEZs work for sustainable development. It presents international investment trends and prospects at global, regional and national levels, as well as the evolution of international production and global value chains. It analyses the latest developments in new policy measures for investment promotion, facilitation and regulation around the world.