Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Download or read book Entrepreneurial Ecosystems in Cities and Regions written by Robert Huggins and published by Oxford University Press. This book was released on 2024-03-14 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of 'entrepreneurial ecosystems' has emerged as a means for theorizing and making policy-decisions concerning entrepreneurship and economic development within and across cities and regions. Entrepreneurial Ecosystems in Cities and Regions assembles original contributions from scholars across the world to provide an in-depth analysis of a concept that has the capability to capture a dynamic global economy with entrepreneurial innovation at the crux of its future development. It addresses wider issues concerning the evolution of new forms of industrial organisation. The book develops an agenda and understanding that aims to build upon the early explosion of interest within academic, policy, and practice circles by providing new and important insights that contribute to knowledge, direct future investigations, and to increase the effectiveness of research-based policy and practice. Entrepreneurial Ecosystems in Cities and Regions builds a framework for establishing a robust and sustainable concept that can help propel an understanding of how cities and regions around the world can use entrepreneurship and innovation as a catalyst for their future economic, social, and environmental development. The volume highlights the need to account for urban and regional contextual factors when determining the strength or otherwise of entrepreneurial ecosystems, and illustrates that these factors can lead to the development of entrepreneurial activity of quite a different nature across cities and regions.

Download or read book The Unicorn Project written by Gene Kim and published by IT Revolution. This book was released on 2019-11-26 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019

Download or read book Designing More than Human Smart Cities written by Sara Heitlinger and published by Oxford University Press. This book was released on 2024-06-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, rapid urbanisation, pandemics, as well as innovations in technologies such as blockchain, AI and IoT are all impacting urban space. One response to such changes has been to make cities ecologically sustainable and 'smart'. The 'eco smart city' for instance uses networked sensing, cloud and mobile computing to optimise, control, and regulate urban processes and resources. From real-time bus information to autonomous electric vehicles, smart parking, and smart street lighting, such initiatives are often presented as a social and environmental good. Critics, however, increasingly argue that technologically driven, and efficiency-led approaches are too simplistic to deal with the complexities of urban life. Sustainability in the smart city is predominantly performed in limited ways that leave little room for participation and citizen agency despite government efforts to integrate innovative technologies in more equitable ways. More importantly, there is a growing awareness that a human-centred notion of cities, in which urban space is designed for, and inhabited by, humans only, is no longer tenable. Within the age of the Anthropocene - a term used to refer to a new geological era in which human activity is transforming Earth systems, accelerating climate change and causing mass extinctions - scholars and practitioners are working generatively by acknowledging the entanglements between human and non-human others (including plants, animals, insects, as well as soil, water, and sensors and their data) in urban life. In Designing More-than-Human Smart Cities, renowned researchers and practitioners from urban planning, architecture, environmental humanities, geography, design, arts, and computing critically explore smart cities beyond a human-centred approach. They respond to the complex interrelations between human and non-human others in urban space. Through theory, policy and practice (past and present), and thinking speculatively about how smart cities may evolve in the future, the book makes a timely contribution to lively, contemporary scientific and political debates on genuinely sustainable smart cities.

Download or read book Unicorn Day written by Diana Murray and published by Sourcebooks, Inc.. This book was released on 2019-06-04 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hooray! Hooray! It's Unicorn Day! Thelma the Unicorn meets Uni the Unicorn in this rainbow-packed kids book guaranteed to delight you with its heartfelt message of inclusivity and dazzling glittery pictures. This clever, colorful, and over-the-top picture book about unicorns and unique-corns is a MUST for all unicorn lovers! The most important rule of Unicorn Day is to have fun, fun, fun! The unicorns are celebrating their favorite day of the year, complete with rainbows, cupcakes, butterflies, and all sorts of joyful things. But when it's revealed there's an impostor in their midst, the party comes to a screeching halt... Will the unicorns welcome all and continue their fun in all its glittery glory? Unicorn Day delights in everything that's special; unicorns, celebrations, and most importantly, friendship. Goodreads Choice Award of 2019 Finalist The Perfect gift if you're looking for: Unicorn books for boys and girls age 4-10 A fun-filled bedtime story Colorful, beautiful animal stories Children's books about unicorns Unicorn gifts for little girls and boys

Download or read book Vulture Capitalism written by Grace Blakeley and published by Simon and Schuster. This book was released on 2024-03-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Next Big Idea Book Club Must-Read for March 2024 In the vein of The Shock Doctrine and Evil Geniuses, this timely manifesto from an acclaimed journalist illustrates how corporate and political power brokers have used planned capitalism to advance their own interests at the expense of the rest of us—and how we can take back our economy for all. It’s easy to look at the state of the world around us and feel hopeless. We live in an era marked by war, climate crisis, political polarization, and acute inequality—and yet many of us feel powerless to do anything about these profound issues. We’ve been assured that unfettered capitalism is necessary to ensure our freedom and prosperity, even as we see its corrosive effects proliferating daily. Why, in our age of unchecked corporate power, are most of us living paycheck to paycheck? When the economy falters, why do governments bail out corporations and shareholders but leave everyday people in the dust? Now, economic and political journalist and progressive star on the rise Grace Blakeley exposes the corrupt system that is failing all around us, pulling back the curtain on the free market mythology we have been sold, and showing how, as corporate interests have taken hold, governments have historically been shifting away from competition and democracy and towards monopoly and oligarchy. Tracing over a century of neoliberal planning and backdoor bailouts, Blakeley takes us on a deeply reported tour of the corporate crimes, political maneuvering, and economic manipulation that elites have used to enshrine a global system of “vulture capitalism”—planned capitalist economies that benefit corporations and the uber-wealthy at the expense of the rest of us—at every level, from states to empires. Blakeley exposes the cracks already emerging within capitalism, lighting a path forward for how we can democratize our economy, not just our politics, to ensure true freedom for all.

Download or read book The Bookish Life of Nina Hill written by Abbi Waxman and published by Hachette UK. This book was released on 2019-07-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: *The hilarious new novel from Abbi Waxman - I WAS TOLD IT WOULD GET EASIER - is available now* Abbi Waxman's charming novel follows introvert and bookworm Nina Hill as she discovers if real life can ever live up to fiction... Shortlisted for the Comedy Women In Print Prize, this novel is perfect for fans of Lucy Diamond and Maria Semple. 'GORGEOUS' Marian Keyes 'Like a big slab of your favourite cake in book form' Libby Page, author of The Lido Meet Nina Hill: A young woman supremely confident in her own. . . shell. Nina has her life just as she wants it: a job in a bookstore, an excellent trivia team and a cat named Phil. If she sometimes suspects there might be more to life than reading, she just shrugs and picks up a new book. So when the father she never knew existed dies, leaving behind innumerable sisters, brothers, nieces, and nephews, Nina is horrified. They all live close by! She'll have to Speak. To. Strangers. And if that wasn't enough, Tom, her trivia nemesis, has turned out to be cute, funny and interested in getting to know her... It's time for Nina to turn her own fresh page, and find out if real life can ever live up to fiction. . . Praise for The Bookish Life of Nina Hill... 'Like a conversation with the funniest person you know - just lovely' KATIE FFORDE 'Charmed by its funny loveliness' NINA STIBBE, AUTHOR OF REASONS TO BE CHEERFUL 'Book lovers will absolutely relate' O, THE OPRAH MAGAZINE 'Meet our bookish millennial heroine - a modern-day Elizabeth Bennet' THE WASHINGTON POST 'A quirky, eccentric romance that will charm any bookworm' ENTERTAINMENT WEEKLY 'I hope you're in the mood to be downright delighted, because that's the state you'll find yourself in' POPSUGAR

Download or read book The Joy Plan written by Kaia Roman and published by Sourcebooks, Inc.. This book was released on 2017-07-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a mother, a wife, and a businesswoman, Kaia Roman always had a plan. But when her biggest plan, the business she cofounded, collapsed, Kaia found herself crushed by depression. And what felt even worse was that, with a husband and two kids relying on her to get out of bed, she didn't have a plan to move forward. Determined to turn her life around and put her ingrained habits of stress and anxiety behind her, Kaia decided to put everything else on hold and dedicate thirty days to the singular pursuit of joy. The results were astonishing—and lasted much longer than the initial monthlong project. In this uplifting and eye-opening memoir, Kaia uses her business savvy to create a concrete Joy Plan to get back on her feet fast. Using scientific research on hormones, neurotransmitters, and mindfulness, along with the daily dedication to creating a more joyful existence, Kaia teaches readers how to move past temporary happiness and succeed in creating joy that lasts. Complete with advice, exercises, and key takeaways, The Joy Plan is Kaia's step-by-step guide to how she, and everyone else, can ditch the negative and plan for the joy in their lives.

Download or read book Grumpy Unicorn written by Joey Spiotto and published by . This book was released on 2019-12 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all unicorns are rainbows and sunshine. This book will introduce you to the one unicorn that isnt a sparkly and magical creature. In fact, he's downright grumpy. From party planning to looking tough, this grumpy guy will make you smile with all of his frowning.

Download or read book The Tale of Technology written by AMIR HUSSAIN and published by Notion Press. This book was released on 2024-09-23 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those considering a career or a business in the tech sector. Business Leaders: The book is recommended for leaders in key roles across various functions within technology companies, such as individuals overseeing Sales, Marketing, Engineering, Product Development, Services, Operations, and Finance. Entrepreneurs: The book is valuable for entrepreneurs actively involved in establishing and developing their technology-focused businesses. The details in every chapter address strategic, operational, and visionary aspects of entrepreneurship in the tech sector. Professionals: The book is beneficial for professionals contributing to different functions within an organization indicating a broad applicability of the scenarios quoted in the book, suggesting insights and knowledge applicable across diverse roles within a tech-centric enterprise. Startups: Those at the inception of their business journey within the technology industry are encouraged to consider this book an essential resource. The content is tailored to provide insights and guidance relevant to startup ventures' unique challenges and opportunities. A captivating collection of ten thought-provoking chapters on technology and the connected business. This meticulously researched and well-peer-reviewed guide offers an insightful journey through the intricate world of technology business in the 21st century. Explore everything from the origins of industrial revolutions to the complexities of today’s IT landscapes. Consider it your curated guide to understanding the powerful interplay between Information Technology and Business.

Download or read book Tangle All Around The World written by Alice Hendon and published by . This book was released on 2019-08-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a great collection of tangle patterns in one source? Searching for patterns that fall in the genres of organic, grid, gem settings, fantasy, steampunk or traditional tangling? This will be your go-to book! Tangle All Around the World gives you 450+ original tangle patterns from a total of 50 different tangle artists located all around the globe. No matter your drawing skill from beginner to advanced, this book holds all the patterns you need! Basic tangle instructions are included to get you started. Tangle All Around the World is a reference guide, not a workbook. Paper and pen are all the additional supplies you will need. Book 6 in the Tangle Starts, Artangleology Series.

Download or read book The Non Obvious Guide to Event Planning for Kick Ass Gatherings That Inspire People written by Andrea Driessen and published by Non-Obvious Guides. This book was released on 2019 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like having coffee with an expert, this book shares irreverent tips and secrets from Chief Boredom Buster and 25 year event planning expert Andrea Driessen on how to plan an event that will get people talking and participating. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your event planning approach within hours.

Download or read book Shadows Over Balinor written by Mary Stanton and published by Apple. This book was released on 2000 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Princess Arianna seeks the ancient archivist who holds the map of the Forgotten Fields, where her parents, the King and Queen, are being held captive.

Download or read book Dreamers and Unicorns written by Abhijit Bhaduri and published by Penguin Random House India Private Limited. This book was released on 2023-01-09 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which description fits your organisation? DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint. UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers. MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities. INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don't know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore. Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.

Download or read book 1 000 Places To See Before You Die 2019 Calendar written by Patricia Schultz and published by . This book was released on 2018-07-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Navigating Contemporary Sex Work written by Emily Cooper and published by Springer Nature. This book was released on with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Great Estates written by Sarah Yates and published by Routledge. This book was released on 2024-03-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book that brings together all London’s historic and contemporary Great Estates - documents a remarkable history, unique to England but with lessons for landowners and communities around the world. - Shows how they shape the way development takes place in England – providing essential lessons to all those wishing to understand city planning, whether practitioners or academics. - Provides a model example of corporate modernisation following the impact of leasehold reform. Much of the story of London's development can be traced through the historic ownership of large pieces of land which, through the ongoing ownership of freehold assets and their lease terms, have created a resilient cycle of change and renewal. Today this long-term attitude to investment, development and management has influenced the development of new large-scale and mixed-use areas of the capital, such as King's Cross, Canary Wharf, and the Olympic Park. This book provides a comprehensive picture on all of London’s historic and contemporary estates, and sets out what we can learn from them on the most successful principles of placemaking for the future. Part retrospective, part forward-looking, the book will provide lessons on place-shaping, management and stewardship, for global cities looking to learn from this unique London model.