Download or read book 2011 Trendspotting for the Next Decade written by Richard Laermer and published by McGraw Hill Professional. This book was released on 2008-04-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.

Download or read book The Very Next New Thing written by Gini Graham Scott JD, Ph.D and published by Bloomsbury Publishing USA. This book was released on 2010-12-08 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: New breakthroughs in society, science, technology, and business keep upending our lives. This fascinating collection of articles explains how our world is constantly evolving, and predicts why your life may be transformed next. The pace of change in the world has accelerated dramatically to the point where a concerted awareness and continual effort are required to keep up. As modern technology continually brings new developments throughout society at an ever-increasing rate, we need to understand the advances that are reshaping our world in order to better adjust to these coming changes—and in some cases, profit from them. In The Very Next New Thing: Commentaries on the Latest Developments That Will Be Changing Your Life, acclaimed author Gini Graham Scott has assembled a comprehensive collection of articles that showcases the latest developments and discoveries in science, technology, health, and medicine, along with the latest trends in everyday lifestyles and popular culture. She also explains the beneficial use of novel technologies, describes the creation of new products and services, and discusses how these changes could possibly revolutionize our lives in the 21st century.

Download or read book Making Waves written by Mark Ramsey and published by iUniverse. This book was released on 2008-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves. Foreword by Greater Media CEO Peter Smyth.

Download or read book Managing for Excellence in the Twenty First Century written by Prof. Goski Alabi and published by AuthorHouse. This book was released on 2016-11-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing for Excellence in the Twenty-First Century: The Total Quality Approach is a seminal book for achieving the much sought-after traits of quality and excellence. The book provides a practical yet philosophical perspective into achieving quality and excellence. Goski brings her combined experiences from industry, academia, and research into a compendium of principles, theories, practices, tools, techniques, and strategies that can provide and support personal and organizational transformation and sustainable growth. Through the search for excellence and sustainability, Goski presents a different functional approach to management using a combination of existing wisdom, theories, and practices to help create and deliver value that meets or exceeds expectations. Managing for Excellence in the Twenty-First Century is a new perspective to make a difference in both your life and work. Managing for Excellence in the Twenty-First Century: The Total Quality Approach is a wonderfully comprehensive resource that explain the concepts, philosophy, and principles of quality management clearly and simply enough that even complete beginners to quality management will be able to understand. But it is also thorough enough that those with previous experience in quality management will still gain insights. It presents an expos of the concept of quality from a practical point of view and discusses the differences between management and quality management approaches of the twentieth and twenty-first centuries. The analysis of theories is backed by case examples, and careful attention is given to the limitations of existing theories, standards, and practices. The book also brings to the readers attention their innate power to make a difference and be original through the influence of creativity and innovation. The book also stresses the importance of the values of customer satisfaction, learning, leadership, and adaptation, with the view of improving continually. The book also draws readers attention to some cultural shifts of the twenty-first century and provides insight into how to change with the times by focusing on digital fluency, among other strategies. The book provides a good text for teaching at both the graduate and undergraduate levels. It covers areas like the philosophy of quality management, the purpose of existence, the evolution of quality-management principles, and the lessons to be learned from the various shifts in management practices. It also includes a discussion of the philosophy of excellence, the concept of quality and management, people management, and the relevance of technology and social media in achieving excellence in contemporary times as well as strategies for achieving excellence in contemporary times.

Download or read book Colour Forecasting for Fashion written by Debra Johnston Cob and published by Laurence King Publishing. This book was released on 2012-02-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor – and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process – from how to put together a colour palette to colour theory and the way that colours behave – and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 1091 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Download or read book MicroMarketing Get Big Results by Thinking and Acting Small written by Greg Verdino and published by McGraw Hill Professional. This book was released on 2010-06-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions: How do I earn the attention of the right influencers and my core customers? How do I really build my brand one blog post, one video clip, or even one tweet at a time? How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution? How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter? When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches. It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.

Download or read book Insidious Competition written by Richard Telofski and published by iUniverse. This book was released on 2010-06-17 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in todays online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your companys reputation. Discover this new Insidious Competition, what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. Recognize the Different Types of Insidious Competitors within Social Media. Learn about the Tools Each Type of Corporate Image Competitor Wields. Know the Attack Types They Use on YOUR Corporate Image. Understand That for Insidious Competitors Its Not about Truth and Reality. See How Digital Crowd Behavior Can Redefine Your Corporate Image. Explore Counter Strategies and Tactics. The new digital media battle will not be against hackers. It will be in the insidious struggle for meaning. Your company is under an inexorable attack in the new business and social world of the twenty-first century. That attack wont stop. Learn how to preserve your companys image, and, along with it, your job and your childrens future.

Download or read book Paranormal Media written by Annette Hill and published by Routledge. This book was released on 2010-11-05 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paranormal Media offers a unique, timely exploration of the extraordinary, unexplained and supernatural in popular culture, looking in unusual places in order to understand this phenomenon.

Download or read book The Jonesreport Plus written by and published by . This book was released on 2006 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Brandweek written by and published by . This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Next Now written by Marian Salzman and published by Palgrave Macmillan. This book was released on 2006-12-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

Download or read book Building Customer Relationships Through Public Relations written by Aspatore Books and published by . This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs.

Download or read book The Publishers Weekly written by and published by . This book was released on 2008 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Non Obvious Megatrends written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2020-01-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that's exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

Download or read book Non Obvious written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Download or read book Forecasting and Management of Technology written by Alan L. Porter and published by John Wiley & Sons. This book was released on 1991 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consistently practical in its coverage, the book discusses general issues related to forecasting and management; introduces a variety of methods, and shows how to apply these methods to significant issues in managing technological development. With numerous exhibits, case studies and exercises throughout, it requires only basic mathematics and includes a special technology forecasting TOOLKIT for the IBM and compatibles, along with full instructions for installing and running the program.