Download or read book 2004 Children s Magazine Market written by Veda Boyd Jones and published by . This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Freelance market directory of 655 listings of children's and young adult periodicals, and relevant parenting and educational magazines; selected writing contests and awards; as well as a complete guide to writing queries, preparing manuscripts and understanding copyrights."
Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Download or read book The Insecure American written by Hugh Gusterson and published by Univ of California Press. This book was released on 2009-11-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are feeling insecure. They are retreating to gated communities in record numbers, fearing for their jobs and their 401(k)s, nervous about their health insurance and their debt levels, worrying about terrorist attacks and immigrants. In this innovative volume, editors Hugh Gusterson and Catherine Besteman gather essays from nineteen leading ethnographers to create a unique portrait of an anxious country and to furnish valuable insights into the nation's possible future. With an incisive foreword by Barbara Ehrenreich, the contributors draw on their deep knowledge of different facets of American life to map the impact of the new economy, the "war on terror," the "war on drugs," racial resentments, a fraying safety net, undocumented immigration, a health care system in crisis, and much more. In laying out a range of views on the forces that unsettle us, The Insecure American demonstrates the singular power of an anthropological perspective for grasping the impact of corporate profit on democratic life, charting the links between policy and vulnerability, and envisioning alternatives to life as an insecure American.
Download or read book Don t Eat This Book written by Morgan Spurlock and published by Penguin. This book was released on 2006-05-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: For thirty days, Morgan Spurlock ate nothing but McDonald’s as part of an investigation into the effects of fast food on American health. The resulting documentary earned him an Academy Award nomination and broke box-office records worldwide. But there’s more to the story, and in Don’t Eat This Book, Spurlock examines everything from school lunch programs and the marketing of fast food to the decline of physical education. He looks at why fast food is so tasty, cheap, and ultimately seductive—and interviews experts from surgeons general and kids to marketing gurus and lawmakers, who share their research and opinions on what we can do to offset a health crisis of supersized proportions. Don’t eat this groundbreaking, hilarious book—but if you care about your country’s health, your children’s, and your own, you better read it.
Download or read book Newsletter written by and published by . This book was released on 2004 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Childhood and Markets written by Lydia Martens and published by Springer. This book was released on 2018-07-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
Download or read book Emotion in Education written by and published by Elsevier. This book was released on 2011-04-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book examines some of the current inquiry related to the study of emotions in educational contexts. There has been a notable increased interest in educational research on emotions. Emotion in Education represents some of the most exciting and current research on emotions and education, and has the potential to impact research in this area. This combination of variety, timeliness, potential for transformation of the field, and uniqueness make this a "must-have" resource for academics in the fields of education, educational psychology, emotion psychology, cultural psychology, sociology, and teacher education. The chapters have been written for scholars in the area, but authors also wrote with graduate students in mind. Therefore, the book is also be a great volume for graduate seminars. Provides in-depth examination of emotions in educational contexts Includes international roster of contributors who represent a variety of disciplines Represents a number of different research approaches
Download or read book Handbook of Children and the Media written by Dorothy G. Singer and published by SAGE Publications. This book was released on 2011-07-25 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-bullying, sexting, and the effects that violent video games have on children are widely discussed and debated. With a renowned international group of researchers and scholars, the Second Edition of the Handbook of Children and the Media covers these topics, is updated with cutting-edge research, and includes comprehensive analysis of the field for students and scholars. This revision examines the social and cognitive effects of new media, such as Facebook, Twitter, YouTube, Skype, iPads, and cell phones, and how children are using this new technology. This book summarizes the latest research on children and the media and suggests directions for future research. This book also attempts to provide students with a deliberate examination of how children use, enjoy, learn from, and are advantaged or disadvantaged by regular exposure to television, new technologies, and other electronic media.
Download or read book Raising Unselfish Children in a Self Absorbed World written by Jill Rigby and published by Simon and Schuster. This book was released on 2008-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging popular beliefs about self-esteem parenting, a guide for parents recommends an alternative approach that encourages respect for the self and others, in a reference that explains how to foster such values in children as thankfulness and unselfishness. Original. 50,000 first printing.
Download or read book Heritage Marketing written by Shashi Misiura and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Download or read book Spiritual Education in a Divided World written by Cathy Ota and published by Routledge. This book was released on 2007-03-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of globalization debate has turned to the vital need for a thorough understanding of its impact on the spirituality and health of the youth of today. Spiritual Education in a Divided World recognises the urgent need for effective research in this area. This exceptional volume takes an interdisciplinary approach to tackle the key question
Download or read book Paper Empires 1946 2005 written by Craig Munro and published by Univ. of Queensland Press. This book was released on 2006-07 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation " ... It is highly recommended to anyone who thinks they have a serious interest in the book ... or would like to discover to discover something of the complexity of the well-springs of the Australian psyche." Biblionews Paper Empires explores Australian book production and consumption from 1946 to the present day, using wide-ranging research, oral history and memoir to explore the worlds of book publishing, selling and reading. After 1945, Australian publishing went from a handful of fledgling businesses to the billion dollar industry of today with thousands of new titles each year and a vast array of imported books. Publishing's postwar expansion began with the baby boom and the increased demand for school texts, with independent houses blossoming during the 1960s and 70s followed by the current era dominated by global conglomerates.
Download or read book Who Owns the World s Media written by Eli M. Noam and published by Oxford University Press. This book was released on 2015-12-07 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media ownership and concentration has major implications for politics, business, culture, regulation, and innovation. It is also a highly contentious subject of public debate in many countries around the world. In Italy, Silvio Berlusconi's companies have dominated Italian politics. Televisa has been accused of taking cash for positive coverage of politicians in Mexico. Even in tiny Iceland, the regulation of media concentration led to that country's first and only public referendum. Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers thirteen media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a ten to twenty-five year period in thirty countries. In many countries--like Egypt, China, or Russia--little to no data exists and the publication of these chapters will become authoritative resources on the subject in those regions. After examining each country, Noam and his collaborators offer comparisons and analysis across industries, regions, and development levels. They also calculate overall national concentration trends beyond specific media industries, the market share of individual companies in the overall national media sector, and the size and trends of transnational companies in overall global media. This definitive global study of the extent and impact of media concentration will be an invaluable resource for communications, public policy, law, and business scholars in doing research and also for media, telecom, and IT companies and financial institutions in the private sector.
Download or read book The Body at Risk written by Carol Squiers and published by Univ of California Press. This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Body at Risk: Photography of Disorder, Illness, and Healing is the first book to explore the ways that photojournalists and social documentarians have conceptualized the human subject as a site of both good and ill health. The volume looks at photographs depicting child laborers; Depression-era health programs; general medical care in the southern United States at mid-century; people with HIV, AIDS, and polio, along with their caretakers and the health workers who advocate for them; environmental pollution; physical and psychological injuries received during warfare; domestic violence; and emergency care in the modern urban hospital. It brings together ten significant bodies of photographs made over the past one hundred years to show how human health topics have been represented for the general public and how the emphasis on health has shifted; how photography has been used to present and promote certain points of view about health and the social circumstances that affect it, both positively and negatively; and how photography has helped shape public knowledge of and opinion about health care and some of the events and circumstances that engender it.
Download or read book Continuous Improvement Strategies written by D. Marutschke and published by Springer. This book was released on 2011-12-13 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses continuous improvement strategies of Japanese convenience store operators. The study highlights the efforts of companies operating under lean management systems to identify new, dynamic, firm-specific capabilities in highly competitive markets.
Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
