Download or read book 2 239 Tested Secrets for Direct Marketing Success The Pros Tell You Their Time Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Download or read book 2 239 Tested Secrets for Direct Marketing Success written by Denison Hatch and published by McGraw-Hill Companies. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every discipline--from brain surgery to auto making to marketing--is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, considerations, codicils, constraints, criteria, and customs that have been developed over time. And so it is with direct marketing. To listen to some self-appointed marketing gurus who have recently "discovered" the discipline, you would think direct marketing is relatively new to the marketing scene. Nothing could be further from the truth. Aside from the fact that direct marketing is more than 400 years old (the first book catalogs were printed in Venice in the 1500s), it has been a hallmark of 20th-century commerce because it is the one knowable way of building a business. Direct marketing is the business of acquiring customers and donors and getting to know them--keeping track of their transactions and then continuing to delight them by serving their current needs, creating new wants, and, above all, persuading them to act . . . to respond to a proposition. Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck. So . . . what is this book's proposition? Simply that you can have, at your fingertips, the individual and collective wisdom of the greatest practitioners of this century about: Creative, Copy, Math, Space Ads, Direct Mail, Production, Management, Strategy, Lists, Testing, Offers, Fulfillment, Back-End Operations, Lead Generation, and (of course!) much, much more!
Download or read book 2239 Tested Secrets For Direct Marketing written by Hatch and published by . This book was released on 2004-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing Success written by Freeman F. Gosden and published by . This book was released on 1985 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No B S Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Method Marketing written by Denison Hatch and published by Echo Point Books & Media, LLC. This book was released on 2023-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read legendary marketer Denny Hatch's Method Marketiing to learn how to be a successful direct marketing pro!
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1986 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Direct Marketing Methods written by Stone and published by . This book was released on 2004-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Do It Yourself Direct Marketing written by Mark S. Bacon and published by Wiley. This book was released on 1997 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial needs by discussing various direct marketing methods like the power of direct mail letter; creating and implementing a selling campaign; pricing, design and layout of materials; and using the Internet as resource.
Download or read book Marketing Secrets of a Mail Order Maverick written by Joseph Sugarman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Download or read book Proven Successful Brochures and Methods for Direct Marketing written by Research & Education Association Editors and published by . This book was released on 1997-12-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing written by and published by . This book was released on 1983 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliographic Guide to Psychology written by New York Public Library. Research Libraries and published by . This book was released on 2000 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2003 with total page 1306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets of a Freelance Writer Second Edition written by Robert W. Bly and published by Macmillan. This book was released on 1997-08-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Bly tells you how to tap into the lucrative but lesser-known markets of commercial writing. This is a new, completely revised edition of a book that is a perennial favorite with freelancers and writers.
Download or read book Secrets of Successful Subscription Marketing written by Don Nicholas and published by . This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
