Download or read book 1997 AMA Educators Proceedings written by American Marketing Association and published by . This book was released on 1994 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enhancing Knowledge Development in Marketing written by and published by . This book was released on 1997 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AMA Educators Proceedings written by American Marketing Association. Educators' Conference and published by . This book was released on 1983 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 2002 AMA Educators Proceedings Enhancing Knowledge Development in Marketing written by and published by . This book was released on 2002 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

Download or read book Directory of Published Proceedings written by and published by . This book was released on 2004 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1997 Conference written by and published by . This book was released on 1998 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Download or read book AMA Winter Educators Conference written by and published by . This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 1998 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 1991 AMA educators proceedings written by Mary C. Gilly and published by . This book was released on 1991 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by Kanuk and published by . This book was released on 2004 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Alternative Marketing Approaches for Entrepreneurs written by Björn Bjerke and published by Edward Elgar Publishing. This book was released on 2018 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.

Download or read book Proceedings of the House of Delegates written by American Medical Association and published by . This book was released on 1999 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes [as pt. 1] the Proceedings of the Annual Session and [as pt. 2] the Proceedings of the Interim Session for 1948 and of the Clinical Session 1949-

Download or read book Proceedings written by Association of Avian Veterinarians. Annual Conference & Expo and published by . This book was released on 1997 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.

Download or read book Advances in Culture Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?