Download or read book 1992 AMA Winter Educators Conference written by Chris T. Allen and published by Amer Marketing Assn. This book was released on 1992 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book AMA Winter Educators Conference written by and published by . This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Download or read book Greener Marketing written by Martin Charter and published by Routledge. This book was released on 2017-09-29 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Download or read book Classification in the Information Age written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume presents contributions to the analysis of data in the information age - a challenge of growing importance. Scientists and professionals interested in classification, data analysis, and statistics will find in this book latest research results as well as applications to economics (especially finance and marketing), archeology, bioinformatics, environment, and health.
Download or read book Agricultural Libraries Information Notes written by and published by . This book was released on 1996-04 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Equity Advertising written by David A. Aaker and published by Psychology Press. This book was released on 2013-10-31 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
Download or read book Review of Marketing Research written by Naresh Malhotra - USE 0493 and published by Emerald Group Publishing. This book was released on 2011-07-21 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Download or read book Ecotourism written by Stephen Wearing and published by Routledge. This book was released on 2013-06-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ecotourism' outlines the phenomenon of Ecotourism; its sources and its development as a concept. Conservation issues are now at the forefront of public opinion - Nature is calling us to its wilds and we are responding in droves. The decline of natural rainforests, loss of endangered species, global warming and land degradation have galvanised public support for conservation. The interest in Ecotourism and nature-orientated tourism has coincided with this worldwide concern Using relevant case studies, 'Ecotourism' examines the potential positive social and environmental benefits of Ecotourism and is ideal for both students of tourism and practitioners within the tourism industry. 'Ecotourism' will also be of interest to environmental groups, land managers, academics and planners. Indeed anyone interested in examining what Ecotourism is and how it may hold the potential to solve or at least mitigate several of the great problems of our age. An example being arguably the greatest of these dilemmas: to satisfy human needs for employment, income and economic development, while at the same time protecting the environment. Stephen Wearing and John Neil are both lecturers at the School of Tourism Studies, University of Technology, Sydney, Australia.
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Download or read book Asian Dimensions of Services Marketing written by Esther Tang and published by Routledge. This book was released on 2018-10-24 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and Thailand, mostly at the expense of agriculture and manufacturing. This book examines these effects, and establishes ways to achieve success in services marketing. This educational book provides an enlightening look at topics such as: the influence of reference groups in the service industry of Singapore the moderating effect of switching costs on the relationship between service performance and customer satisfaction in the Thai cultural and business setting how multinational professional service firms in South Korea have achieved success the emotional impact of store atmosphere on Chinese customers in a leisure service setting the rapid development of services in Asia, and how to effectively market intangibles to various kinds of consumers
Download or read book Global Information Systems and Technology written by P. Candace Deans and published by IGI Global. This book was released on 1993-12-31 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the technological and managerial challenges of operating in the international environment are being addressed through global IT applications at the functional level of the organization. Global Information Systems and Technology: Focus on the Organization and Its Functional Areas provides a forum for identifying the specific impacts of IT in each of these areas and for understanding how the various challenges and solutions in the functional areas are being integrated via information technology. With a total of 27 chapters, this book examines several functional areas -- marketing, financial services, accounting, manufacturing and logistics, research and development, human resources -- all within the context of today's international business enterprise.
Download or read book Utilizing New Information Technology in Teaching of International Business written by Fahri Karakaya and published by Routledge. This book was released on 2018-03-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985 this book looks at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively. Including detailed case studies of both British and American companies, the book gives examples of both effective and less effective practices. The author puts forward a general framework of good practice for the benefit of both practitioners and business studies students.
Download or read book The Encyclopedia of Ecotourism written by David Bruce Weaver and published by CABI. This book was released on 2001-01-01 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Ecotourism provides an expert, state-of-the-art and comprehensive knowledge base of the rapidly growing global ecotourism sector. It is divided into eight major sections, and contains 41 chapters, individually authored by international researchers and practitioners in ecotourism. Each chapter combines theory and practice in a complementary way. The scope of the encyclopedia includes definitions and other contextual material, regional perspectives, venues, impacts, planning and management considerations, and issues associated with ecotourism businesses, research and training.
Download or read book Services Marketing Self Portraits Introspections Reflections and Glimpses from the Experts written by Raymond P. Fisk and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior over the Life Course written by George P. Moschis and published by Springer. This book was released on 2019-01-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
