Download or read book 100 Massage and Spa Marketing Ideas Guaranteed to Boost Your Revenue written by Steph Lasch and published by . This book was released on 2012-08-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered how your competition gets clients and retains them? Chances are, they have used some of these creative yet effective marketing techniques proven to boost business revenue! Want to have the same success as some of the top spas and salons? Start here."100+ Massage & Spa Marketing Ideas Guaranteed to Boost Your Revenue" has over 100 marketing techniques and applications to integrate into your business. Each idea details the supplies you'll need, the estimated cost, timeline for effectiveness and other resources you can use to get the marketing/advertising job done fast. Over 100 pages of over 100 marketing ideas to get your business on the track to success. 8.5x11.Perfect for the newly-graduated massage therapist, as a recommended or required reading in college, or for any massage therapist that wants to venture out and develop their business. Mature business owners will also appreciate the newer styles of marketing and advertising for a fresh approach! Backed with a guarantee, this book is sure to please and give you the results you're looking for.Steph Lasch is a Licensed Massage Therapist in Lino Lakes, Minnesota. She has multiple degrees in Accounting, Economics, and Massage Therapy. With over 10 years of experience as an accountant and over 6 years in the spa, massage & wellness industry, she offers tested and proven marketing methods in 100+ Massage & Spa Marketing Ideas Guaranteed to Boost Your Revenue. Start bringing in the business you want and thrive as a successful massage therapist or spa owner!
Download or read book The Ultimate Massage Marketing and Business Book written by Tonneson and published by Sabrina Tonneson. This book was released on 2018-10-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Everything you need to know to stimulate higher income in your massage business.-The ultimate collection of massage marketing insights and industry tips.-6 books combined into one comprehensive massage marketing business guide.-Learn how to cultivate customer loyalty and win new customers for your massage business.-Easy-to-adapt techniques to help you get the best out of your talents.Looking for ways to get more income out of your massage business? Trying to find unique marketing strategies to keep your clients happy and bring new ones to the table? This massage business book has the wisdom you need to take your business to the next level. Forget slow periods or sales slumps! This Ultimate Massage Business Book can help keep you in business year-round.Develop irresistible massage marketing campaigns, discover proper pricing methods for your massage therapies, keep clients coming through your doors with massage therapy enhancements; that's just a fraction of the strategies you'll learn to boost income. The author is an experienced massage and spa therapist who has combined her talents with business savvy to create The Ultimate Massage Marketing and Business Book. This comprehensive guide is the culmination of 6 massage and spa marketing books.
Download or read book Spa Management written by and published by . This book was released on 2006 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book FabJob Guide to Become a Spa Owner written by Jeremy McCarthy and published by Calgary : FabJob. This book was released on 2006 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FabJob Guide to Become a Spa Owner shows how you can successfully start a day spa business. The authors share their own experiences plus expert business advice from more than two dozen spa business owners and other spa industry experts.
Download or read book Feel the Fear and Do It Anyway written by Susan Jeffers and published by HarperCollins. This book was released on 2023-03-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic bestseller that has inspired millions to face their fears once and for all is newly revised with an updated version. Are you afraid of making decisions . . . asking your boss for a raise . . . leaving a relationship . . . facing the future? The world is a scary place right now—day to day stress and worry is at an all-time high—but the hard truth is that fear won’t just go away on its own. The only way to get rid of fear is to approach it, and this book is your essential guide to connecting with your inner power in order to do just that. In this enduring work of self-empowerment, now updated for the post-pandemic new normal, Dr. Susan Jeffers shares dynamic techniques and profound concepts that have helped countless people grab hold of their fears and move forward with their lives. You’ll discover: · How to raise your self-esteem · How to become more assertive · How to connect to the powerhouse within · How to create more meaning in your life · How to experience more enjoyment With warmth, insight and humor, Dr. Jeffers shows you how to become powerful in the face of your fears—and enjoy the elation of living a creative, joyous, loving life. Whatever your fear, here is your chance to push through it and find true and lasting fulfillment on the other side.
Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
Download or read book Happy Money written by Elizabeth Dunn and published by Simon and Schuster. This book was released on 2013-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Download or read book Health and Wellness Tourism written by Melanie K. Smith and published by Routledge. This book was released on 2009 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Download or read book The Wellness Asset written by Sonal Uberoi and published by . This book was released on 2021-04-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? - You have been barely surviving for months on end. - You are trying hard to get your great talent back to work. - You want to innovate to ensure the long-term success of your hotel. But... - You are unsure where to start. - You are worried about making costly investment mistakes. - You can't wait years for results. Hospitality is at a crossroads. The old business model is broken, and the hoteliers of the future know this. They aren't sitting around waiting for the clock to turn back - they are seizing this opportunity. Whilst some brands are struggling, others are finding new ways to do what they've always done: serve their customers. If you think of wellness as an amenity or not a significant revenue-generating area of your business, global wellness expert, Sonal Uberoi, will shift your mindset and unlock its potential. Sonal Uberoi has transformed leading hotels through wellness. In this book, she shares her ESSENCE model, which takes you from assessing potential ideas to implementing and honing your offering to give your guests an experience so good they will do your marketing for you - in months, not years. If you're ready to build an offering so strong that your guests regularly return and profits stay healthy no matter what, you're ready to capitalise on your wellness asset...
Download or read book Beyond Booked Solid written by Michael Port and published by John Wiley & Sons. This book was released on 2010-12-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting clients and keeping them happy. In this book, he helps your business keep growing by taking the next step, beyond booked solid. That means maximizing your business while working less and earning more. This is the ultimate guide for your growing business.
Download or read book Value Proposition Design written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Download or read book Porth written by Carol Mattson Porth and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Download or read book The Death of Expertise written by Tom Nichols and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the early 1990s, a small group of "AIDS denialists," including a University of California professor named Peter Duesberg, argued against virtually the entire medical establishment's consensus that the human immunodeficiency virus (HIV) was the cause of Acquired Immune Deficiency Syndrome. Science thrives on such counterintuitive challenges, but there was no evidence for Duesberg's beliefs, which turned out to be baseless. Once researchers found HIV, doctors and public health officials were able to save countless lives through measures aimed at preventing its transmission"--
Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
