Download or read book 10 GRASPED Personas in Video Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the evolving landscape of video marketing, highlighting the synergy of creativity, strategy, and analytics through the lens of key personas. This book demystifies the roles that drive successful video campaigns, offering a comprehensive guide to mastering visual storytelling and audience engagement. Distinct for its focus on the integral roles within video marketing, this guide illuminates the collaborative efforts and diverse expertise that fuel impactful video campaigns, from conception to execution and analysis. Embark on an exploration of video marketing, where the confluence of art and data breathes life into brand narratives. This journey unveils the architects of digital storytelling and their strategies for captivating audiences. List of Personas The Video Marketing Strategist The Videographer/Producer The Video Editor The Content Writer/Scriptwriter The Social Media Manager The Analytics Specialist These personas provide a framework for understanding the multifaceted approach to video marketing, showcasing the roles critical to creating, promoting, and analyzing video content in today's digital age.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book GRASPED Healing the World written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: “GRASPED Healing the World: Marketing Global Health Initiatives" is an essential compendium for marketers dedicated to amplifying the impact of global health campaigns. This meticulously curated collection navigates the complexities of marketing initiatives aimed at tackling some of the world's most pressing health challenges. From infectious disease outbreaks to chronic health conditions and global health disparities, this guide offers a deep dive into creating compelling narratives that mobilize public support, foster partnerships, and drive actionable change. It emphasizes the importance of ethical marketing practices, cultural sensitivity, and the power of digital storytelling in building global health awareness. For professionals at the intersection of marketing and public health, this set provides the strategic insights needed to make a meaningful difference in global health advocacy. In an era where global health issues demand urgent attention, “GRASPED Healing the World: Marketing Global Health Initiatives" presents a timely resource for marketers striving to make a tangible impact. This introduction lays the groundwork for understanding the critical role of marketing in public health advocacy, highlighting how strategic communication can bridge the gap between global health challenges and community action. It invites marketers to harness their expertise in storytelling, audience engagement, and digital outreach to support health initiatives that save lives and improve well-being worldwide. By aligning marketing strategies with the goals of global health organizations, this guide emboldens marketers to contribute to a healthier future for all, emphasizing that their work has the power to not just inform, but transform. The unique selling proposition (USP) of “GRASPED Healing the World: Marketing Global Health Initiatives" lies in its singular focus on leveraging marketing expertise to address and support global health challenges. Unlike general marketing guides, this collection specifically targets the nuances of promoting health initiatives, offering a blend of ethical guidance, strategic insights, and practical tools tailored to the health sector. It stands out by prioritizing the principles of empathy, accuracy, and global awareness, providing marketers with a blueprint for engaging diverse audiences and making a real impact in the fight against global health disparities. This guide is an invaluable asset for any marketer looking to apply their skills in a context that goes beyond commercial success to contribute to a healthier, more equitable world.
Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 1013 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Download or read book Producing Empathy written by Matt Johnston and published by . This book was released on 2020-01-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johnston is widely known as a pioneer in the invention, system, and science of viral video In this book he reveals for the first time the secrets behind 10 billion+ video views online. Secrets discovered from years as a top producer and video executive at NowThis, Business Insider, New York Magazine, and more. Do you want your videos to go viral online? And get mass attention to you, your business, or both? You could buy a $1,000 video course that may or may not deliver .... or you could buy this book for 98% less - and get an even better result. In Producing Empathy you will learn: - Matt's exclusive, plug-and-play HERO system to create repeatable viral video online (the system behind 10 billion views) - 50+ hacks to create massively shareable video content with no prior experience - A battle-tested methodology for writing social video scripts optimized for virality - A domination guide for creating a video strategy that builds massive awareness and revenue for your brand - An exclusive chapter on how to perform on camera, with a foolproof methodology anyone can use and instantly perform better
Download or read book Video Marketing For Dummies written by Kevin Daum and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Download or read book Billboard written by and published by . This book was released on 1996-08-31 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Billboard written by and published by . This book was released on 1992-08-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Billboard written by and published by . This book was released on 1982-12-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Reading Programs for Young Adults written by Martha Seif Simpson and published by McFarland. This book was released on 1997-07-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: School and public libraries often provide programs and activities for children in preschool through the sixth grade, but there is little available to young adults. For them, libraries become a place for work—the place to research an assignment or find a book for a report—but the thought of the library as a place for enjoyment is lost. So how do librarians recapture the interest of teenagers? This just might be the answer. Here you will find theme-based units (such as Cartoon Cavalcade, Log On at the Library, Go in Style, Cruising the Mall, Space Shots, Teens on TV, and 44 others) that are designed for young adults. Each includes a display idea, suggestions for local sponsorship of prizes, a program game to encourage participation, 10 theme-related activities, curriculum tie-in activities, sample questions for use in trivia games or scavenger hunts, ideas for activity sheets, a bibliography of related works, and a list of theme-related films. The units are highly flexible, allowing any public or school library to adapt them to their particular needs.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design User Experience and Usability Web Mobile and Product Design written by Aaron Marcus and published by Springer. This book was released on 2013-07-03 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the proceedings of the Second International Conference on Design, User Experience, and Usability, DUXU 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 282 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 83 papers included in this volume are organized in the following topical sections: DUXU in business and the enterprise, designing for the Web experience; product design; information and knowledge design and visualisation; and mobile applications and services.
Download or read book Predicasts F S Index United States written by Predicasts, inc and published by . This book was released on 1992 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive index to company and industry information in business journals.
Download or read book Information Governance written by Robert F. Smallwood and published by John Wiley & Sons. This book was released on 2019-11-26 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to effective IG strategy and practice Information Governance is a highly practical and deeply informative handbook for the implementation of effective Information Governance (IG) procedures and strategies. A critical facet of any mid- to large-sized company, this “super-discipline” has expanded to cover the management and output of information across the entire organization; from email, social media, and cloud computing to electronic records and documents, the IG umbrella now covers nearly every aspect of your business. As more and more everyday business is conducted electronically, the need for robust internal management and compliance grows accordingly. This book offers big-picture guidance on effective IG, with particular emphasis on document and records management best practices. Step-by-step strategy development guidance is backed by expert insight and crucial advice from a leading authority in the field. This new second edition has been updated to align with the latest practices and regulations, providing an up-to-date understanding of critical IG concepts and practices. Explore the many controls and strategies under the IG umbrella Understand why a dedicated IG function is needed in today’s organizations Adopt accepted best practices that manage risk in the use of electronic documents and data Learn how IG and IT technologies are used to control, monitor, and enforce information access and security policy IG strategy must cover legal demands and external regulatory requirements as well as internal governance objectives; integrating such a broad spectrum of demands into workable policy requires a deep understanding of key concepts and technologies, as well as a clear familiarity with the most current iterations of various requirements. Information Governance distills the best of IG into a primer for effective action.
Download or read book Billboard written by and published by . This book was released on 1995-06-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Billboard written by and published by . This book was released on 1997-09-20 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book 2014 International Conference on Economics and Management ICEM2014 written by and published by DEStech Publications, Inc. This book was released on 2014-02-04 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICEM2014 is to offer scholars, professionals, academics and graduate students to present, share, and discuss their studies from various perspectives in the aspects of social science. The ICEM2014 is hosted by Advance Information Science Research Center and is sponsored by DEStech Publication, Inc., South China University of Technology, Guangdong University of Foreign Studies. This proceedings tends to collect the up-to-date, comprehensive and worldwide state-of-art knowledge on economics and management. All of accepted papers were subjected to strict peer- reviewing by 2–4 expert referees. The papers have been selected for this proceedings based on originality, significance, and clarity for the purpose of the conference. The selected papers and additional late-breaking contributions to be presented will make an exciting technical program on conference. The conference program is extremely rich, featuring high-impact presentation. We hope this conference will not only provide the participants a broad overview of the latest research results on economics and management, but also provide the participants a significant platform to build academic connections. ICEM2014 would like to express our sincere appreciations to all authors for their contributions to this conference. We would like to extend our thanks to all the referees for their constructive comments on all papers; especially, we would like to thank to organizing committee for their hard working.
