Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1982 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1970 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cumulative list of works represented by Library of Congress printed cards.
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Progress in Ethical Practices of Businesses written by Marta Peris-Ortiz and published by Springer Nature. This book was released on 2021-03-22 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Market Research Methodologies Multi Method and Qualitative Approaches written by Takhar-Lail, Amandeep and published by IGI Global. This book was released on 2014-08-31 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Download or read book De l entrepreneuriat la gouvernance Enjeux et perspectives written by BEN-HAFAÏEDH Cyrine and published by Lavoisier. This book was released on 2013-04-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le couple « entrepreneuriat et gouvernance » permet de relever les défis économiques. L’entrepreneuriat contribue à la création d’emplois et à la croissance. La gouvernance favorise la pérennité des entreprises nouvelles et leur performance. Le climat créé par une bonne gouvernance a aussi un effet d’entraînement sur l’innovation et l’entrepreneuriat au sein des entreprises. L’objectif est donc de maintenir ce cercle vertueux créateur de valeur pour les pays. Il est alors important non seulement de comprendre les enjeux d’aujourd’hui au niveau de l’entrepreneuriat et de la gouvernance, mais aussi d’anticiper les défis de demain. Ainsi, chaque chapitre analyse un problème à résoudre ou identifie un défi à relever tout en proposant des recommandations pratiques.
Download or read book Daily Fruit and Vegetable Report written by and published by . This book was released on 1955 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management and Governance of Networks written by George W. J. Hendrikse and published by Springer. This book was released on 2017-05-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneurship issues in franchising and franchising strategies for Indigenous entrepreneurship in Australia. Lastly, it offers a dynamic capabilities approach to alliance portfolio management and analyses the antecedents of the transitions taking place in the lifecycles of alliances.
Download or read book Marketing 10 cases studies written by Claire Garcia and published by . This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"
Download or read book National Union Catalog written by and published by . This book was released on 1978 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1985 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Trade in Commodities written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1946 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International and Cross Cultural Management Research written by Jean-Claude Usunier and published by SAGE. This book was released on 1998-09-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.
Download or read book Le droit du design Design Law written by Höpperger Marcus and published by Université de Genève. This book was released on 2015-01-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage constitue le huitième volume de la collection p®opriété intelle©tuelle – intelle tual p operty (www.pi-ip.ch). Il rassemble les contributions qui ont été rédigées à l’occasion de la Journée de Droit de la Propriété Intellectuelle (www.jdpi.ch) organisée le 5 février 2015 à l’Université de Genève sur le thème « Le droit du design / Design Law ». Il ne fait pas de doute que l’apparence extérieure des produits qui nous entourent est susceptible d’exercer une force d’attraction importante, voire une fascination sur le public des consommateurs. Preuve en est la valeur phénoménale progressivement acquise par une firme californienne à la désormais célébrissime pomme – qui était, il faut le rappeler, au bord du gouffre il y a quelques années –. Cette firme a en effet su inventer ou réinventer des produits technologiques à destination de tous à la ligne épurée et attractive, qu’il s’agisse de téléphones, de tablettes ou d’autres produits électroniques. Il est certes clair que l’attractivité de ces produits ne tient pas exclusivement à leur apparence, mais également à leur convivialité et fonctionnalités technologiques. On ne peut toutefois pas doutes que leur « look » y contribue aussi (largement). Il n’est dès lors pas surprenant que nombre d’entreprises dans des secteurs et industries très variés consacrent d’importantes ressources et leur énergie créatrice à développer des produits au design unique, destiné à les distinguer de ceux de leurs concurrents. Comment le droit du design peut-il dès lors protéger cette créativité des produits et à quelles conditions ? Juger du pouvoir d’attraction de la forme d’un produit n’est pas tâche aisée. C’est en somme tenter de faire écho sur le plan légal à la phrase du célèbre designer Milton Glaser : « There are three responses to a piece of design : yes, no and … WOW. WOW is the one to aim for ». Pour explorer le domaine évolutif du droit du design, les auteurs des remarquables contributions qui composent ce livre se sont penchés sur diverses facettes de la thématique en droit international et national. Qu’ils soient chaleureusement remerciés pour leur précieux travail et que M. Pierre Heuzé qui s’est chargé des tâches d’édition du livre trouve ici aussi l’expression de ma vive reconnaissance.
